Posterscope innovations glimpses

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Posterscope innovations glimpses

  1. 1. Posterscope India Outdoor campaigns  Innovation Glimpses
  2. 2. Philips Background: Philips Music player  Idea: Used neon lights, wrapped walls  at the airport and the complete   t th i t d th l t branding of Volvo buses just to  highlight music is every where Medium Used: Unipole, Airport wall,  Bus wrap Bus wrap. Markets: Bangalore & Chennai ,  Mumbai
  3. 3. Philips
  4. 4. Big Bazaar Background: Big Bazaar Exchange  offer ff Idea: a giant wheel (jetting out of  Idea: a giant wheel (jetting out of the billboard) was created. The  wheel was made to rotate showing  the old products and the new  the old products and the new products with the help of a motor  attracting huge attention. The copy  f h i d ‘N Kh id of the creative reads, ‘Naya Kharido  Purana Badal Dalo’. Medium Used: Mobile Van. Markets: Delhi & NCR M k D lhi & NCR
  5. 5. Google Background: Google IPL Idea: Created a live scoring  board on a mobile van that  b d bil th t gives live scores one by one  ball. Medium Used: Hoarding Markets: Delhi & NCR,  Mumbai
  6. 6. Kidzee Background: Google IPL Idea: To highlight the toying / playfulness in the Kidzee creative a huge see-saw was created. Medium Used: Hoarding Markets: Mumbai
  7. 7. Marks and Spencer Background: Marks & Spencer  Background: Marks & Spencer Store launch Idea: Created a 3D larger than life  replica of the shopping bag to  highlight the Marks & Spencer  Store launch  Medium Used: Mobile Van Medium Used: Mobile Van Markets: Hyderabad & Bangalore
  8. 8. Bharti AXA Background: Bharti AXA general  Background: Bharti AXA general insurance Idea: Used neon lights to highlight the brand and the offer Medium Used: Hoarding Markets: Delhi & NCR, Mumbai,  Bangalore
  9. 9. Qatar Airways Background: Qatar Airways  Background: Qatar Airways new flights launched from  Bangalore to the world via  Doha Idea: Innovative use of OOH by  life size cut out of Boeing 777  & crew with halo effect Medium used : Hoarding Markets: Bangalore
  10. 10. Thank You

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