Numbers - Analytics Driving Economy

Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  Mobile Market Trends•  Key Appstore Trends•  Analytics•  Advertising Market Opportunity Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  Apple App StoreProprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  Android App StoreProprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  Track Conversion Goals –  Paid Apps –  Ads –  Subscriptions•  Check Usability and User Acceptance•  Track Application Discovery•  Get Ideas for Application Next StepsProprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  546 Million Mobile Internet Users - 2008•  1.5 Billion Mobile Devices – 2012•  5.5 Billion Mobile Devices - 2013 How are you going to Monetize? $20 CPM – Mobile Web $2 CPM – “Regular” WebProprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

Mobile Advertising Revenue by Region, Worldwide, 2008-2015 (Millions of Dollars) 2010 2011 2015 North America 304.3 701.7 5,791.4 Western Europe 257.1 569.3 5,131.9 Asia/Pacific & Japan France 868.8 1,628.5 6,925.0 Rest of the world 196.9 410.4 2,761.7 Total japan 1,627.1 3,309.9 20,610.0 Source: Gartner (June 2011)Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

In Key Markets Smartphones Ownership Is SignificantProprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

App Usage Is Prevalent Average Number of Average Average Apps used Apps Installed Paid Apps in past 30 days United States 23 5 10 United Kingdom 23 8 9 France 27 France 5 11 Germany 21 10 9 Japan 45 japan 8 9Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

Online drives be1er margins and Dollar opportuni8es for us 100%# 90%# 80%# 70%# 60%# 50%# 40%# 30%# 20%# 10%# 0%# Q4.10# Q1.11# Q2.11# Projected#Q3.11# Projected#Q4.11# Mobile# Online#Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

•  Look Beyond One-Off Fees For Monetization•  App Store Content has a Short Shelf Life•  Asian Countries are on the Rise!•  Maximize your reach through standardization and Minimize Device Dependency•  There is More Than Apple!•  The World Isn’t Flat!•  Mobile Content Goes Beyond Mobile Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

Contact Us:102 University AvePalo Alto, CA 94301Phone: 650-319-8302Email: info@mobclix.com Proprietary & Confidential, Mobclix, Inc., Copyright, Mobclix, Inc.

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Numbers - Analytics Driving Economy

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