Mobclix Sfmobile

Mobclix Sfmobile - Presentation Transcript

Transforming Mobile Applica4ons  Vishal Gurbuxani  Co‐Founder  Into Businesses  June 25th, 2009  1  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc. 

Mobclix – Mobile Applica4on PlaMorm  In just 15 minutes and  15 lines of code!  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  2 

Mobile Applica4on Trends  •  Over 1 Billion iPhone Applica4ons Downloaded  •  Over 59,000 Applica<ons in the App Store  •  $25+ Billion Marketplace in the next 5 years  App Store is growing at 38% per month; adding ~200 apps/day Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps Device Breakdown: 56% are iPhone; 43% are iPod Touches Data Usage: 58% WiFi traffic; 33% carrier traffic; 9% None (no data connection present) Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  3 

Highly aUrac4ve adver4ser demographics  Nearly 80 million iPhone/iTouch will have been sold by the end of  2009 in over 22 countries.  Core Audience  • 92% have added applica4ons; of those the average person adds 8.6 applica4ons.   • 71% consider themselves a technology expert  • 42% report house hold incomes higher than the US median  • 78% educated individuals between 21‐35 years old  • Over 3500+ reach across top performing App store applica4ons  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  4 

Mobclix App Trends  www.mobclix.com | sales@mobclix.com  5 

Category Buzz  Category Buzz Index  70000  60000  50000  40000  30000  20000  10000  0  # of reviews  www.mobclix.com | sales@mobclix.com  6 

Number of Apps by Price  Number of Apps By Price  16000  14000  12000  10000  8000  Series1  6000  4000  2000  0  0.99  0  1.99  2.99  4.99  3.99  9.99  5.99 14.99 7.99  6.99 19.99  4.99  2.99  1.99 8.99 29.99  5.99  9.99  3.99  5.99  9.99  7.99  6.99  6.99  2 1 1 1 4 1 2 3 1 4 1 www.mobclix.com | sales@mobclix.com  7 

User engagement levels  Banners on Web  Rich Media on Web  Banners on Mobile  Rich Media on  Web  Applica4ons  Less 1.0%   Less 1.0%  5‐10%  www.mobclix.com | sales@mobclix.com  8 

App Usage Stats  Metric  Findings  Daily Usage  20‐30% of Downloads Daily; 1M Downloads = 200K uses  ARri<on Rate Across  7 Day ‐ 20‐30%, 30 Day 45‐60%  All Categories  Download Poten<al  Top 25 Free = 3,000‐15,000/Day  Free/Paid  Top 25 Paid = 2,500‐5,000/Day  Average Session  Simple Games: 6‐8 mins   Times  Complex Games: 22 mins  Avg Price = .99; 0.69 One 4me  LTV Paid/Free  Free Apps = $0.50 – 5.00/user  www.mobclix.com | sales@mobclix.com  9 

Mobclix Reach  Ad Impressions  Analy4c Events  % Reach  6,000  80%  70%  5,000  60%  4,000  All Numbers in Millions  50%  3,000  40%  30%  2,000  20%  1,000  10%  0  0%  October  November  December  January  February  March  April  May  June  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  10 

Mobclix Apps  Current  Applica<on Categories  •  Entertainment & Music •  Social Networking •  Games •  Healthcare & Fitness •  News •  Business & Finance •  Sports •  Enterprise •  Women •  Teen •  Autos 3,500+ Mobclix enabled apps on the App Store Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  11 

Mobclix PlaMorm   Analy4cs  Adver4sing  Distribu4on  Discovery  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  12 

Mobclix PlaMorm – Business Insights  •  Analy<cs   - Crash Reporting - Application Optimization - User/Device/Connection Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  13 

Mobclix PlaMorm – Business Insights  •  Analy<cs   - Crash Reporting - Application Optimization - User/Device/Connection Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  14 

Mobclix PlaMorm – Reach the Right Users  Data Leveraged Targeted Adver<sing  •  PlaMorm Targe4ng  –  Demographic  –  Message  –  Geographic  –  Contextual  •  Behavioral Targe4ng  •  Custom Targe4ng  Measure Pricing Models  Campaign Types  CPM or CPC  Click to Web Page  CTR + Conversion Tracking Click to App Store  Click to Video  Click to Call  Text Ads  Interac4ve Ads  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  15 

Mobclix PlaMorm ‐ Distribu4on Reach & Perspec4ves  -  Surveys -  Twitter/Facebook/Open Social -  Sentiment Monitoring (proprietary algorithm) - Link Exchange Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  16 

Mobclix   Thank you  info@mobclix.com www.mobclix.com   www.twiUer.com/mobclix  Presenta4on online at: blog.mobclix.com  Proprietary & Conﬁden4al, Mobclix, Inc., Copyright, Mobclix, Inc.  17 