Mobclix Presentation at iPhone Play 2009 Event

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The presentation that Vishal Gurbuxani gave uding the iPhone Play Conference in June 7th, 2009 at the Plug 'N Play Conference.

The presentation that Vishal Gurbuxani gave uding the iPhone Play Conference in June 7th, 2009 at the Plug 'N Play Conference.

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Transcript

  • 1. Transforming Mobile Applications Into Businesses 1

  • 2. iPhone
App
Trends
 •  Over
1
Billion
iPhone
Applica4ons
Downloaded
 •  Over
50,000
Applica2ons
in
the
App
Store
 •  $25+
Billion
Marketplace
in
the
next
5
years
 App
Store
is
growing
at
38%
per
month;
adding
~200
apps/day
 Pricing
Trends:
23
percent
of
apps
are
free;
41
percent
cost
$0.99

 Buzz
Index:
60
percent
of
all
comments
made
are
regarding
free
 apps;
16
percent
of
comments
are
made
around
$0.99
apps

 Device
Breakdown:

56%
are
iPhone;

43%
are
iPod
Touches

 Data
Usage:
58%

WiFi
traffic;
33%
carrier
traffic;
9%
None
(no
data
 connec4on
present)

 2

  • 3. Under‐Served
Categories
 •  Games
&
Entertainment
have
the
 bulk
but
are
used
less
 •  U4lity
Apps
have
smaller
 downloads
but
much
higher
usage
 •  Large
White
Space
for
Developers

  • 4. App
Store
Growth
 40000
 35000
 30000
 25000
 20000
 15000
 10000
 5000
 0
 October
 November
 December
 January
 February
 March
 April

  • 5. Category
Buzz
 Category
Buzz
Index
 70000
 60000
 50000
 40000
 30000
 20000
 10000
 0
 #
of
reviews
 6

  • 6. $0.00
 $1.00
 $2.00
 $3.00
 $4.00
 $5.00
 $6.00
 $7.00
 $8.00
 $9.00
 $10.00
 Ac4on
 Adventure
 Arcade
 Board
 Books
 Business
 Card
 Casino
 Dice
 Educa4on
 Educa4onal
 Avg
Price
 Entertainment
 Family
 Finance
 Health
&
Fitness
 Kids
 Lifestyle
 Medical
 Avg
Price
 Music
 Naviga4on
 News
 Photography
 Produc4vity
 Puzzle
 Racing
 Reference
 Role
Playing
 Simula4on
 Social
Networking
 Sports
 Strategy
 Travel
 Trivia
 U4li4es
 Weather
 Word

  • 7. 0
 10
 20
 30
 40
 50
 60
 70
 80
 90
 100
 Ac4on
 Adventure
 Arcade
 Board
 Books
 Business
 Card
 Casino
 Dice
 Educa4on
 Educa4onal
 Entertainment
 Family
 Finance
 Health
&
Fitness
 Kids
 Lifestyle
 Medical
 Max
Price
 Music
 Naviga4on
 News
 Max
Price
 Photography
 Produc4vity
 Puzzle
 Racing
 Reference
 Role
Playing
 Simula4on
 Social
Networking
 Sports
 Strategy
 Travel
 Trivia
 U4li4es
 Weather
 Word

  • 8. Localized
Apps
 800
 700
 600
 500
 400
 300
 200
 100
 0

  • 9. 0.00
 5.00
 10.00
 15.00
 20.00
 25.00
 Ac4on
 30.00
 Adventure
 Arcade
 Board
 Books
 Business
 Card
 Casino
 Dice
 Educa4on
 Educa4onal
 Entertainment
 Family
 Finance
 Health
&
Fitness
 Kids
 Lifestyle
 Medical
 Music
 Avg
File
Size
 Naviga4on
 News
 Average
File
Size
(MB)
 Photography
 Produc4vity
 Puzzle
 Racing
 Reference
 Role
Playing
 Simula4on
 Social
Networking
 Sports
 Strategy
 Travel
 Trivia
 U4li4es
 Weather
 Word

  • 10. Applica4ons
Going
Forward
 •  App
Discovery:
Rise
Above
the
Cluger
 •  Price
your
app
for
your
audience
 •  Mone4ze
in
the
‘Free’
Realm
 •  Analyze
and
understand
your
customers
 •  Leverage
huge
White‐Spaces
in
the
Appstore

  • 11. Thank
You
 •  Vishal
Gurbuxani
 •  vishal@mobclix.com
 •  hgp://www.mobclix.com