International Market entry strategies: Agency Model

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A template for Market entry strategies for manufacturers or traders wishing to enter a new market overseas. An international marketing plan based from an trade agency model.

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International Market entry strategies: Agency Model

  1. 1. Market Entry Strategies: Agency Model Prakaash Govindasamy Director Viegreen Trading Pte Ltd 23 Apr 2014
  2. 2. Market Entry Strategies • Targeted, Niche & Precise • Importer Networks Utilization • Direct Marketing Focused • High Marketing ROI
  3. 3. Market Entry Strategies
  4. 4. Market Entry Strategies • No trial & error • No number games • Not dependent on buffer funds or capital inputs • Selective Pareto principle & Parkinson law applications
  5. 5. Market Entry Strategies Aim • Kick-start revenue streams • Get positive cash-flow • Build credibility • Get results within 6 months
  6. 6. Market Entry Strategies
  7. 7. Market Entry Strategies Consultancy • Needs Analysis • Product/ Service SWOT • Strategy Defined • Marketing Innovations Outline
  8. 8. Market Entry Strategies Market Research • Environmental Analysis • Competitor Analysis • Target Market Analysis • Alignment to company strategy & SWOT • • Marketing Proposal Report
  9. 9. Market Entry Strategies Target Prospects Shortlist • Choose 3 to10 prospects based on target market profile & priority factors • High probability for fast sales • Utilize minimum company resources
  10. 10. Market Entry Strategies Branding / Showcase • Specific to shortlisted prospects • PR • Content Marketing • Referral system • Ads
  11. 11. Market Entry Strategies Client Communications Plan • Direct Marketing • Sales Presentation • Creating compelling reasons and urgency to buy
  12. 12. Market Entry Strategies Implementation Planning • • Budget / Milestones • • Activities confirmation • • ROI management • • Weekly activity updates • • Marketing Report
  13. 13. Thank You Please contact us for more information; sales@viegreentrading.com

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