Marketing Overview<br />
Traditional Marketing: The Funnel<br />1,000<br />Online Ads<br />TV Ads<br />Local Paper Ads<br />Magazine Ads<br />Billb...
New Marketing: The Megaphone<br />Targeted Direct Mail<br />Social Media<br />Reward Programs<br />Phone Calls<br />Specia...
New Marketing: The Megaphone<br />Direct Mail<br />E-mail newsletter<br />E-mail promotions<br />Mail newsletter<br />Mail...
Branding<br />News<br />Promote Other Megaphone Activities<br />
New Marketing: The Megaphone<br />Social Media<br />Facebook Posts: special offers, updates, etc.<br />YouTube: cool how-t...
Frequent Posts<br />Lots of Photos<br />Interesting Videos<br />
Custom Background<br />Promote Other Megaphone Activities<br />Frequent Posts<br />
New Marketing: The Megaphone<br />Reward Programs<br />Special Discounts<br />Unique (secret) Offers<br />Bring-a-friend O...
New Marketing: The Megaphone<br />Phone Calls (sometimes personal e-mail is OK)<br />Special Offers<br />Reminders<br />
New Marketing: The Megaphone<br />Special Events<br />Anniversary Parties<br />Speakers/Information<br />
New Marketing: The Megaphone<br />Search Engine Optimization (SEO)<br />Easy to find<br />Get the right key words<br />
New Marketing: The Megaphone<br />Public Relations<br />Blogs<br />Local Newspapers<br />Magazines<br />National News<br /...
New Marketing: The Megaphone<br />Targeted Direct Mail<br />Social Media<br />Reward Programs<br />Phone Calls<br />Specia...
Upcoming SlideShare
Loading in …5
×

New Marketing

545
-1

Published on

Old marketing was all about hitting 1,000 people to reach 10. New Marketing is about hitting 10 people to reach 1,000.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
545
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

New Marketing

  1. 1. Marketing Overview<br />
  2. 2. Traditional Marketing: The Funnel<br />1,000<br />Online Ads<br />TV Ads<br />Local Paper Ads<br />Magazine Ads<br />Billboards<br />Coupons<br />Mass Direct Mail<br />Goal: Maintain brand awareness.<br />Caution: Only do this if you already have strong brand relationships (or a lot of money to burn).<br />10<br />
  3. 3. New Marketing: The Megaphone<br />Targeted Direct Mail<br />Social Media<br />Reward Programs<br />Phone Calls<br />Special Events<br />SEO<br />PR – blogs, newspapers, magazines, etc.<br />10<br />1,000<br />Goal: Build brand awareness one person at a time.<br />Caution: Be consistent and authentic.<br />
  4. 4. New Marketing: The Megaphone<br />Direct Mail<br />E-mail newsletter<br />E-mail promotions<br />Mail newsletter<br />Mail promotions<br />
  5. 5. Branding<br />News<br />Promote Other Megaphone Activities<br />
  6. 6. New Marketing: The Megaphone<br />Social Media<br />Facebook Posts: special offers, updates, etc.<br />YouTube: cool how-to videos<br />Twitter: special offers, updates, etc.<br />Targeted social media group participation <br />
  7. 7. Frequent Posts<br />Lots of Photos<br />Interesting Videos<br />
  8. 8. Custom Background<br />Promote Other Megaphone Activities<br />Frequent Posts<br />
  9. 9. New Marketing: The Megaphone<br />Reward Programs<br />Special Discounts<br />Unique (secret) Offers<br />Bring-a-friend Offers<br />
  10. 10.
  11. 11. New Marketing: The Megaphone<br />Phone Calls (sometimes personal e-mail is OK)<br />Special Offers<br />Reminders<br />
  12. 12. New Marketing: The Megaphone<br />Special Events<br />Anniversary Parties<br />Speakers/Information<br />
  13. 13.
  14. 14. New Marketing: The Megaphone<br />Search Engine Optimization (SEO)<br />Easy to find<br />Get the right key words<br />
  15. 15.
  16. 16. New Marketing: The Megaphone<br />Public Relations<br />Blogs<br />Local Newspapers<br />Magazines<br />National News<br />TV<br />
  17. 17.
  18. 18. New Marketing: The Megaphone<br />Targeted Direct Mail<br />Social Media<br />Reward Programs<br />Phone Calls<br />Special Events<br />SEO<br />PR – blogs, newspapers, magazines, etc.<br />10<br />1,000<br />Goal: Build brand awareness one person at a time.<br />Caution: Be consistent and authentic.<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×