Part 1 Social Entreprise 2.0 By V Glaenzer

The New Enterprise or Social Organization 2.0
Using social media communities to transform organizations into a more open enterprise.
Part 1
Author: Virginie Glaenzer
December 2010

AGENDA
Part 1:
Opportunity: what is an Enterprise 2.0?
Communities: what are the benefits of communities for employees, shareholders and customers?
Challenges: what are the challenges for social teams and employees to use social media?
Part 2:
Solutions: how do we help organizations embrace social media and communities concepts?
Part 3:
Becomingan Enterprise 2.0: a step-by-step process
How does a true Enterprise 2.0 operate?
Finals thoughts
Case studies

Opportunity
What is an Enterprise 2.0?

Definition
According to Wikipedia,
“Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.”
An Enterprise 2.0 uses internal and external communities.

Communities
What are the benefits of communities for employees, shareholders and customers?

Internal Communities benefits
Increase Productivity:
Reduce time to solve problems or issues
Streamline processes
Increase consistency in process among locations
Reduce duplication of work
Increase policy adoption
Reduce Costs:
Reduce projects
Reduce travel and operational costs
Create dynamic, more reactive and knowledgeable teams:
Increase brand consistency
An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company
The community is a container for corporate memory —it greatly accelerates employee on-boarding and empower employees and increase collaboration between groups resulting in knowledge sharing

External Communities benefits
Increase Sales:
Faster time to competency
Higher innovation due to better competitive research
Create real competitive intelligence
Higher levels of innovation
Improve product
Creating new ideas and better products
Compete more effectively
Improve brand perception:
Increase customer loyalty and satisfaction
Help company become a more trusted marketplace

CHALLENGES
What are the challenges for social teams and employees to embrace social media?

Challenges for Social Media Teams
Resistance from internal culture
Measuring ROI
Lack of resources
An ever-changing technology space
A increase in business demands

Challenges for Employees
Resistance and fear
“We’ll be more vulnerable and it will create legal liability”
“ We don’t see the benefits of interacting with other groups”
“ There will be inaccuracy/garbage and it will be ineffective”
“It is a distraction and a risk to make a fool of our team”
Lack of time and resource

Thank you
Please, connect with me on
or write at virginieglaenzer@hotmail.com
to share feedback on the presentation or share your thoughts and experiences using and managingsocial media.

Part 1 Social Entreprise 2.0 By V Glaenzer

by Virginie Glaenzer

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