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Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
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Part 1 Social Entreprise 2.0 By V Glaenzer

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This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

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  • 1. The New Enterprise or Social Organization 2.0<br />Using social media communities to transform organizations into a more open enterprise.<br />Part 1<br />Author: Virginie Glaenzer<br />December 2010<br />
  • 2. AGENDA<br />Part 1:<br />Opportunity: what is an Enterprise 2.0? <br />Communities: what are the benefits of communities for employees, shareholders and customers?<br />Challenges: what are the challenges for social teams and employees to use social media? <br />Part 2:<br />Solutions: how do we help organizations embrace social media and communities concepts? <br />Part 3:<br />Becomingan Enterprise 2.0: a step-by-step process<br />How does a true Enterprise 2.0 operate?<br />Finals thoughts<br />Case studies <br />
  • 3. Opportunity<br />What is an Enterprise 2.0? <br />
  • 4. Definition<br />According to Wikipedia, <br />“Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.” <br />An Enterprise 2.0 uses internal and external communities. <br />
  • 5. Communities<br />What are the benefits of communities for employees, shareholders and customers?<br />
  • 6. Internal Communities benefits<br />Increase Productivity: <br />Reduce time to solve problems or issues<br />Streamline processes <br />Increase consistency in process among locations<br />Reduce duplication of work<br />Increase policy adoption <br />Reduce Costs:<br />Reduce projects <br />Reduce travel and operational costs<br />Create dynamic, more reactive and knowledgeable teams:<br />Increase brand consistency<br />An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company<br />The community is a container for corporate memory —it greatly accelerates employee on-boarding and empower employees and increase collaboration between groups resulting in knowledge sharing <br />
  • 7. External Communities benefits<br /><ul><li>Increase Sales:
  • 8. Faster time to competency
  • 9. Higher innovation due to better competitive research
  • 10. Create real competitive intelligence
  • 11. Higher levels of innovation
  • 12. Improve product
  • 13. Creating new ideas and better products
  • 14. Compete more effectively
  • 15. Improve brand perception:
  • 16. Increase customer loyalty and satisfaction
  • 17. Help company become a more trusted marketplace</li></li></ul><li>CHALLENGES<br />What are the challenges for social teams and employees to embrace social media? <br />
  • 18. Challenges for Social Media Teams<br />Resistance from internal culture<br />Measuring ROI<br />Lack of resources<br />An ever-changing technology space<br />A increase in business demands<br />
  • 19. Challenges for Employees<br />Resistance and fear<br /><ul><li>“We’ll be more vulnerable and it will create legal liability”
  • 20. “ We don’t see the benefits of interacting with other groups”
  • 21. “ There will be inaccuracy/garbage and it will be ineffective”
  • 22. “It is a distraction and a risk to make a fool of our team”
  • 23. Lack of time and resource</li></li></ul><li>Thank you<br />Please, connect with me on <br />or write at virginieglaenzer@hotmail.com<br />to share feedback on the presentation or share your thoughts and experiences using and managingsocial media.<br />

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