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Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
Part 1 Social Entreprise 2.0 By V Glaenzer
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Part 1 Social Entreprise 2.0 By V Glaenzer

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This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

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  • 1. The New Enterprise or Social Organization 2.0
    Using social media communities to transform organizations into a more open enterprise.
    Part 1
    Author: Virginie Glaenzer
    December 2010
  • 2. AGENDA
    Part 1:
    Opportunity: what is an Enterprise 2.0?
    Communities: what are the benefits of communities for employees, shareholders and customers?
    Challenges: what are the challenges for social teams and employees to use social media?
    Part 2:
    Solutions: how do we help organizations embrace social media and communities concepts?
    Part 3:
    Becomingan Enterprise 2.0: a step-by-step process
    How does a true Enterprise 2.0 operate?
    Finals thoughts
    Case studies
  • 3. Opportunity
    What is an Enterprise 2.0?
  • 4. Definition
    According to Wikipedia,
    “Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.”
    An Enterprise 2.0 uses internal and external communities.
  • 5. Communities
    What are the benefits of communities for employees, shareholders and customers?
  • 6. Internal Communities benefits
    Increase Productivity:
    Reduce time to solve problems or issues
    Streamline processes
    Increase consistency in process among locations
    Reduce duplication of work
    Increase policy adoption
    Reduce Costs:
    Reduce projects
    Reduce travel and operational costs
    Create dynamic, more reactive and knowledgeable teams:
    Increase brand consistency
    An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company
    The community is a container for corporate memory —it greatly accelerates employee on-boarding and empower employees and increase collaboration between groups resulting in knowledge sharing
  • 7. External Communities benefits
    • Increase Sales:
    • 8. Faster time to competency
    • 9. Higher innovation due to better competitive research
    • 10. Create real competitive intelligence
    • 11. Higher levels of innovation
    • 12. Improve product
    • 13. Creating new ideas and better products
    • 14. Compete more effectively
    • 15. Improve brand perception:
    • 16. Increase customer loyalty and satisfaction
    • 17. Help company become a more trusted marketplace
  • CHALLENGES
    What are the challenges for social teams and employees to embrace social media?
  • 18. Challenges for Social Media Teams
    Resistance from internal culture
    Measuring ROI
    Lack of resources
    An ever-changing technology space
    A increase in business demands
  • 19. Challenges for Employees
    Resistance and fear
    • “We’ll be more vulnerable and it will create legal liability”
    • 20. “ We don’t see the benefits of interacting with other groups”
    • 21. “ There will be inaccuracy/garbage and it will be ineffective”
    • 22. “It is a distraction and a risk to make a fool of our team”
    • 23. Lack of time and resource
  • Thank you
    Please, connect with me on
    or write at virginieglaenzer@hotmail.com
    to share feedback on the presentation or share your thoughts and experiences using and managingsocial media.

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