Part 1 Social Entreprise 2.0 By V Glaenzer
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Part 1 Social Entreprise 2.0 By V Glaenzer

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This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

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  • Full Name Full Name Comment goes here.
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  • Thank you so much Michael and Courtney for your feedback. Greatly appreciated!
    Virginie
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  • Virginie, your slide 6 - Internal Communities Benefits - provided a particularly good summary of the benefits to be had from internal communities. A must-use for anyone trying to present the case for Enterprise 2.0 to management .
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  • Thanks for sharing this with the Social Media in Organizations (SMinOrgs) Community, Virginie. For folks to provide feedback, it might help to know how you're planning to use the presentation (e.g., who's the target group, what's the objective). Without knowing that, here are three comments from me:

    1. Though it may seem a quibble, I would not refer to 'an' enterprise 2.0. Just as most people don't (or shouldn't) say 'the' social media, the common use of the term, is simply 'enterprise 2.0.' For your purposes, it might be better to stick with 'social enterprise.'

    2. It might help to define what you mean by communities in general, as well as internal and external communities, before addressing the benefits and challenges.

    3. I address related topics and ideas in Parts 1 and 2 of the Social Media Primer, which I just updated (see http://tiny.cc/SMinOrgsPrimer1and2update). Coincidentally, I include both enterprise 2.0 and online communities in the update. If you'd like to leverage any of my old or new material, please let me know.

    I'll check out Part 2 as well.
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Part 1 Social Entreprise 2.0 By V Glaenzer Part 1 Social Entreprise 2.0 By V Glaenzer Presentation Transcript

  • The New Enterprise or Social Organization 2.0
    Using social media communities to transform organizations into a more open enterprise.
    Part 1
    Author: Virginie Glaenzer
    December 2010
  • AGENDA
    Part 1:
    Opportunity: what is an Enterprise 2.0?
    Communities: what are the benefits of communities for employees, shareholders and customers?
    Challenges: what are the challenges for social teams and employees to use social media?
    Part 2:
    Solutions: how do we help organizations embrace social media and communities concepts?
    Part 3:
    Becomingan Enterprise 2.0: a step-by-step process
    How does a true Enterprise 2.0 operate?
    Finals thoughts
    Case studies
  • Opportunity
    What is an Enterprise 2.0?
  • Definition
    According to Wikipedia,
    “Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.”
    An Enterprise 2.0 uses internal and external communities.
  • Communities
    What are the benefits of communities for employees, shareholders and customers?
  • Internal Communities benefits
    Increase Productivity:
    Reduce time to solve problems or issues
    Streamline processes
    Increase consistency in process among locations
    Reduce duplication of work
    Increase policy adoption
    Reduce Costs:
    Reduce projects
    Reduce travel and operational costs
    Create dynamic, more reactive and knowledgeable teams:
    Increase brand consistency
    An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company
    The community is a container for corporate memory —it greatly accelerates employee on-boarding and empower employees and increase collaboration between groups resulting in knowledge sharing
  • External Communities benefits
    • Increase Sales:
    • Faster time to competency
    • Higher innovation due to better competitive research
    • Create real competitive intelligence
    • Higher levels of innovation
    • Improve product
    • Creating new ideas and better products
    • Compete more effectively
    • Improve brand perception:
    • Increase customer loyalty and satisfaction
    • Help company become a more trusted marketplace
  • CHALLENGES
    What are the challenges for social teams and employees to embrace social media?
  • Challenges for Social Media Teams
    Resistance from internal culture
    Measuring ROI
    Lack of resources
    An ever-changing technology space
    A increase in business demands
  • Challenges for Employees
    Resistance and fear
    • “We’ll be more vulnerable and it will create legal liability”
    • “ We don’t see the benefits of interacting with other groups”
    • “ There will be inaccuracy/garbage and it will be ineffective”
    • “It is a distraction and a risk to make a fool of our team”
    • Lack of time and resource
  • Thank you
    Please, connect with me on
    or write at virginieglaenzer@hotmail.com
    to share feedback on the presentation or share your thoughts and experiences using and managingsocial media.