Ecairn Conversation
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Ecairn Conversation

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Quick overview of eCairn Conversation value proposition

Quick overview of eCairn Conversation value proposition

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  • What people are talking aboutIdentify influencers for outreach

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  • 1. Presentation title in footer
    1
    1 July 2009
  • 2. What is a virtual Community?
    Large groups of passionate people around topic or expertise
    interconnected in the social web (blogs, tweets, Facebook, LinkedIn)
    Mommy Bloggers, Geeks, travelers, Stamps lover, Frugals, Cloud Computing Experts, Gamers, Narutofans, Fashionistas, Cruise addicts, Celebrities, Corporate responsibility, Bar tenders, Web development, VC’s and Startups, Healthcare CIOs, IT Security, Beauty, Comics Collectors, Arsenal FC fans, Fitness Moms, Wine bloggers, Greens ,Commercial Real Estate experts, American passionate about Irish Ancestry…. And 1000’s more
  • 3. Why focusing on Influencers inside communities?
    • Experts drive sales
    • 4. Dunbar number
    • 5. Efficiency (80% impact on 5% of the people)
    • 6. Broad monitoring doesn’t make the cut
    Communities
    Web
    Influencers
  • 7. Communities already mapped
    Available in Conversation
  • 8. 3 steps- process
    Step 1:Identify the influencers
    Find relevant ones
    x millions bloggers
    Step 2: Listen, understand and engage
    Top influencers
    Long Tail
    Find hot topics & trends
    Map communities
    Rank Influencers
    Step 3: Measure
    Share of minds
    Share of voice
    Share of conversations
  • 9. Clients
    Ogilvy
    Mapping communities
    Create content for its communities
    Product social launch
    Competitive research
    Consumer research
    Trends research
  • 10. Research
    Competitive research
    Competitive research
    Consumer research
    • Giant focus groups, made
    up by natural communities
    • Real time Listening: blogs, Twitter, Facebook and more
    • 11. River of clean conversations
    can be turned into insights
  • 12. Community Building
    Mapping communities
    Create content for its communities
    • Recruit members & guest authors where they hang out
    • 13. Understand and build content plans against what’s interesting
    • 14. Feed back the community with intelligence over the eco-system
    Widget,
    Research Report
  • 15. Social Launch
    Product social launch
    • Understand Community dynamic and competitive position
    • 16. Identify Influencers & plan laser sharp outreach
    • 17. Buzz on what matters for who matters ! Measure effort and result
  • Conversation Key Benefits