Ecairn Conversation

519 views
475 views

Published on

Quick overview of eCairn Conversation value proposition

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
519
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • What people are talking aboutIdentify influencers for outreach
  • Ecairn Conversation

    1. 1. Presentation title in footer<br />1<br />1 July 2009<br />
    2. 2. What is a virtual Community?<br />Large groups of passionate people around topic or expertise<br />interconnected in the social web (blogs, tweets, Facebook, LinkedIn)<br />Mommy Bloggers, Geeks, travelers, Stamps lover, Frugals, Cloud Computing Experts, Gamers, Narutofans, Fashionistas, Cruise addicts, Celebrities, Corporate responsibility, Bar tenders, Web development, VC’s and Startups, Healthcare CIOs, IT Security, Beauty, Comics Collectors, Arsenal FC fans, Fitness Moms, Wine bloggers, Greens ,Commercial Real Estate experts, American passionate about Irish Ancestry…. And 1000’s more<br />
    3. 3. Why focusing on Influencers inside communities?<br /><ul><li>Experts drive sales
    4. 4. Dunbar number
    5. 5. Efficiency (80% impact on 5% of the people)
    6. 6. Broad monitoring doesn’t make the cut</li></ul>Communities<br />Web<br />Influencers<br />
    7. 7. Communities already mapped<br />Available in Conversation<br />
    8. 8. 3 steps- process<br />Step 1:Identify the influencers<br />Find relevant ones<br />x millions bloggers<br />Step 2: Listen, understand and engage<br />Top influencers<br />Long Tail<br />Find hot topics & trends<br />Map communities<br />Rank Influencers<br />Step 3: Measure<br />Share of minds<br />Share of voice<br />Share of conversations<br />
    9. 9. Clients<br />Ogilvy<br />Mapping communities<br />Create content for its communities<br />Product social launch<br />Competitive research<br />Consumer research<br />Trends research<br />
    10. 10. Research<br />Competitive research<br />Competitive research<br />Consumer research<br /><ul><li>Giant focus groups, made </li></ul>up by natural communities<br /><ul><li>Real time Listening: blogs, Twitter, Facebook and more
    11. 11. River of clean conversations </li></ul>can be turned into insights<br />
    12. 12. Community Building<br />Mapping communities<br />Create content for its communities<br /><ul><li>Recruit members & guest authors where they hang out
    13. 13. Understand and build content plans against what’s interesting
    14. 14. Feed back the community with intelligence over the eco-system</li></ul>Widget,<br />Research Report<br />
    15. 15. Social Launch<br />Product social launch<br /><ul><li>Understand Community dynamic and competitive position
    16. 16. Identify Influencers & plan laser sharp outreach
    17. 17. Buzz on what matters for who matters ! Measure effort and result</li></li></ul><li>Conversation Key Benefits<br /><ul><li> Community Mapping
    18. 18. Suggested candidates
    19. 19. Influencers ranking
    20. 20. Mapping
    21. 21. Collaborative Engagement
    22. 22. Annotation tools
    23. 23. Team metrics
    24. 24. Conversation intelligence
    25. 25. Expression cloud
    26. 26. Share of voice
    27. 27. Share or mind
    28. 28. Share of conversation</li>

    ×