3. customers Top Five Coke Western Union Deutsch Bank E! Entertainment Paramount
4. customer campaign growth message trafﬁc from active campaigns 2.0 M 1.8 M 1.5 M 1.3 M 1.0 M .8 M .5 M .3 M 9 9 9 09 9 9 09 0 9 9 09 09 0 0 09 0 0 0 0 l 0 0 ‘1 0 ‘1 ‘1 r g t v c b n p b n ar ay n ar Ju Oc Ap De No Au Ja Fe Se Ju Ja Fe M M M
5. customer campaign growth mobile web trafﬁc from active campaigns 54 M 48 M 42 M 36 M 30 M 24 M 18 M 12 M 6 M 9 09 9 09 0 9 9 9 9 9 09 09 0 0 09 0 0 0 ‘1 0 0 0 0 ‘1 ‘1 r g t v c b n p b n ar ay n l ar Ju Oc Ap De No Au Ja Fe Se Ju Ja Fe M M M
6. value proposition Mobile Marketing has proven to be the most effective means of marketing ever devised. But it can be complicated and expensive. Not with us. We’ll take you from strategy to launch to post-campaignanalytics today - and then equip you to do it yourself tomorrow. What’s in it for you? Uniquely measurable results. Fast, effective customer acquisition. And unheard of return on investment.
7. email coupon email coupon 2,102 36% mobile web site email coupon site opt in 12,100 2,100 opt in database 32% 32.7% sms response send friend link to site 3,209 response 6,414 50.0% 38,212text “discount” 8.8% 16.8% to 44264 sms coupon sms opt in friend opt in 1,412 658 3.7% 20.0% coupon email redeem 38,212call to action 8821 100% “send to friend” 436,100 22.0% direct redeem 3821 friend redeem 10.0% 672 simple campaign 21.0% redemption
8. elements of success mobile campaign multi web cert. open campaign support platform mgt full campaign messaging smart strategy support mobile consulting int’lcouponing comprehensive support mobile analytics campaign mobile services advertising CRM support integration rapid context proto- aware email typing campaigns integration
9. one solution mobile campaign multi web cert. open campaign support platform mgt full campaign messaging smart strategy support mobile consulting int’lcouponing comprehensive support mobile analytics campaign mobile services advertising CRM support integration rapid context proto- aware email typing campaigns integration
10. our solution mobile campaign multi web cert. open campaign support platform mgt full campaign messaging iloop integrated smart strategy support mobile consulting int’lcouponing comprehensive support mobile mobile platform analytics CRM campaign services advertising support integration rapid context proto- aware email typing campaigns integration
11. our platform
12. iLoop mobile
13. appendix asample customers
14. iLoop Mobile’s platform is the technologysolution for all mobile campaigns across allCoca-Cola agencies and territories, providingSMS/MMS, mobile Internet and mobile-enabledWeb sites. CURRENT CAMPAIGNSSprite “Under the Cap” loyalty point code redemption via SMSwith mobile site for content deliveryCoke 2010 Winter Olympics mobile siteNBA All Star Game “Slam Dunk” mobile site for contentdelivery PAST CAMPAIGNSDiet Coke integrated Web/SMS campaign for SMS viralmarketing of online music podcast music mixesCoke Zero “WAWA” NFL ticket sweepstakes entry via SMSCoke Text alert service: Free SMS service offered to Coke’srestaurant customers enabling SMS communication toemployees
15. SMS, mobile Internet and mobile-enabledonline Web sites. Key solutions provide SMSveriﬁcation of money transfers to customers in17 countries worldwide. CURRENT CAMPAIGNSKey strategic component of money transfer SMSveriﬁcation allows Western Union to identify the receiverof money transfers to build customer baseWestern Union mobile site for mobile servicesinformation and opt-inMobile site “WAP widget” provides retail locations,coupon promotions, money transfer tracking, mobilegreeting cards and moreOnline Website for sign-up of SMS money transferveriﬁcation PAST CAMPAIGNSMother’s Day “send a bouquet of ﬂowers” mobilegreeting card campaignUS Hispanic demographic SMS campaign “Orlandi Valuta”with SMS/IVR integration for money transfer discountcoupons“Happy Wednesdays” SMS coupon promotion for transferdiscounts
16. Mobile solution for Money Mailer’s shared mail marketing programs for hundreds of small businesses nationwide. The iLoop Mobile platform provides turnkey campaign creation solution for channel deployment.Mobile marketing solution for channel includes campaign deployment, keyword/shortcode management and campaign analytics3.5x uplift for shared mail direct marketingMoney Mailer customers using SMS coupons are achieving 3-14% opt-in rates, conversion rates as high as 30% with ROI as high as $20 return for every $1 spent McDonalds Thanks YouIncreases in opt-in databases have reached 23% with 2x Enjoy one FREE Small McCafe coffee. Valid 1 redemption rates as compared to other media channels week. at a fraction of the cost of the overall shared mail Help: moneymailer.com campaign Opt-out: Reply STOP MCDONALD Msg&DataRatesMayApply.
17. iLoop Mobile is powering 60 millionregistered Snapﬁsh users worldwide toshare photo albums via SMS.Mobile SMS sharing service through WAP sites, Websites or iPhone appUser-to-user “share” SMS message fromSnapﬁsh online Web or mobile siteWAP site link in SMS takes recipient to the photo albumMobile site with SMS sharing enabled in 22 countries in 12 languagesFuture deployment of SMS photo sharing to be rolled out with handset manufacturers and mobile operators
18. National rollout of mobile marketing enablementfor Comcast’s Spotlight local market on-air ads.iLoop Mobile powers Comcast’s new MobilExtraon-air ad sales offering for local TV advertisingacross the US.Enables turnkey deployment of mobile enabled on-air spots with keyword/short code call to actionScalable for thousands of campaigns and local Comcast Spotlight customersLaunch nationwide rollout across 90 markets2000+ sales representativesExpanding offering over time
19. Mobile Internet site for 2008 campaign featuringcomplete integration of mobile marketing andcontent delivery.Mobile content delivery including images, audio and videoInformation and news content directly integrated and dynamically parsed and updated from the Obama online Web siteRevolving content banners capturing consumer email with policy white papers delivered via PDFViral “Give Hope” content for peer-to-peer sharing of animated images, personalized messages and moreSMS alert opt-inIntegration with email fulﬁllmentTell-a-Friend viral component sends site link via SMS
20. Carrier WAP entertainment news portal for Sprint,Verizon,AT&T and T-Mobile, with additional off-deck sites. iLoop Mobilepowers dynamic WAP page creation via multiple E!Entertainment RSS content feeds.Various other mobile sitescreated for other E! properties. Standard Site for Feature Phones Optimized Site for iPhone/Blackberry
21. Mobile sites for local Lexus dealerships. Auto-generation of site pages for individual dealerships viaintegration with national Lexus content database.Mobile content delivery including images, audio and videoSite localized for the user by zip code query–system then delivers local dealer’s site built from standardized templateIndividual dealer sites feature content and information speciﬁc to that dealership (used car inventory etc.)Content includes new model info, pre-owned inventory, directions with map, specials, and service & parts infoVideos of Lexus modelsClick-to-call triggers call to dealershipViral “tell-a-friend” site forwarding
22. iLoop Mobile powers internationaldistribution of Paramount mobile content(video, music, images, games, SMS) in 20+countries with 15 discreet mobile sites forParamount properties to date.
23. Product salesMobile sites with mobile content delivery including video,sweepstakes promotions, DVD product marketing, SMSalerts, news and information. Warner Bros. Home Site Live Event Sites Movie Sites with Streamed Video
24. SMS subscription with user selectable contentpreferences and user proﬁle capture via Webopt-in page. All preference and proﬁle data iscaptured for CRM analysis and targetedmessaging. Branded mobile content downloadsalso available.
25. Mobile content delivery including images, audio Print Opt-in and videoMandee used in-store signage in 119 stores to present call to action to win a $500 shopping MAND spree EEInstantly redeemable mobile coupon was also sent for 20% off any single item purchased that dayEntry into the sweeps also offered opt-in to Mandee Mobile Alerts subscription for exclusive weekly SMS messages on events, promos, and special offersSubscription opt-in is also available via Web form capturing customer proﬁle dataIn 8 months Mandee’s database has grown to over 80,000 mobile opt-in subscribers Web Opt-in
26. Mobile Internet site featuring user generatedcontent (name the product) with user proﬁlecollection. Information gathered by mobile sitesent to Hardee’s Web site for integration into :30video ads to be displayed in Web site.Product informationSMS alert opt-inVideos of broadcast TV adsStore locatorViral “mobile greeting cards” content for peer-to- peer sharing of animated images and personalized messagesIntegration with email fulﬁllmentTell-a-Friend viral component sends site link via SMSSurvey to measure site effectiveness for brand awareness