VMware vFabric - CIO Webinar - Al Sargent

VMware’s Three Strategic Focus Areas Empowered, Secure Mobile Workforce Faster Time-to-Market for Modern Applications Flexible, Scalable, Efficient Infrastructure

Today every business is a software business vfabric.co/wsj

New apps aren’t being built with legacy middleware… Not a single one of our startups uses Oracle. I think the clock is really ticking…. theyve `cranked up the maintenance fees. - Marc Andreesen, 9/28/11 Source: San Francisco Chronicle vfabric.co/chronicle

… because customers are choosing open source “Java application servers have become commoditized.” vfabric.co/infoworld

Analysts recommend lean application infrastructure…“ ” Too many clients spend far too much time and effort trying to find theproducts with the most features. Lean shops look for just enough, no more.

… and open source embodies lean application infrastructure JULY15, 2011 Stop Wasting Money On WebLogic, WebSphere, And JBoss Application Servers BY MIKE GUALTIERI “Apache Tomcat will satisfy the deployment requirements of most Java web applications.” vfabric.co/forrester

Tomcat and other servlet containers are well withinthe "good enough" threshold.Through 2017, at least 70% of new enterprise Javaapplications will be deployed on an open-source Javaapplication server. vfabric.co/gartner

New applications tend to be built on Apache Tomcat Source: ZeroTurnaround Developer Productivity Report 20129 vfabric.co/zeroturnaround

Application Trends Driving Change in IT Cloud Delivery New Application Types • Offered “as-a-Service” • Mobile, SaaS, social • Virtualization • Apps released early and often Developer Productivity Data ChangesNew application frameworks driving • Web orientation drives exponentialincrease in application development data volumes • Reduced latency and new types of data

The Move to Modern FrameworksAbstraction Increases Over Time >2.5M Spring Developers Abstraction High-level/ Object- Design Modern Source: Gartner, Evans Data Assembly Structured oriented Patterns Frameworks Time >50%Modern Frameworks Enterprise Java Apps use Spring • Productivity • Portability Over half of enterprise Java apps running on WebSphere and WebLogic use Spring.

New Era Requires a Shift: Elasticity from Apps to DataDevelop using frameworksagile apps decoupled from middlewareLeverage runtimes optimized for vSphereprovision in secondsStore app state in elastic data cachemaximize app scalabilityUse cloud-friendly messaging protocolsenable flexible app integrationAccess data through in-memorydata fabric maximize data scalability

vFabric Suite: The best place for Spring Java apps on vSphere

vFabric Suite: A Modern Approach to Application Infrastructure Lightweight, simplicity • Commercial Tomcat as core container • Optimized for vSphere and Spring Licensed for virtual and cloud environments • Per VM pricing • Average use licensing • Fluid licensing Modernize Today’s Applications, Build for Tomorrow’s vfabric.co

vFabric tc Server: Lightweight Java Application Server Efficient, lean, fit-to-purpose runtime platform Lower cost and complexity Enterprise capabilities on Apache Tomcat-compatible base15 vfabric.co/tcserver

vFabric tc Server: Small Disk Footprint Size on disk - one server instance (MB) 2500 2000 1500 1000 500 0 tc Server 2.6 IBM WebSphere Oracle WebLogic Redhat Jboss EAP Standard Edition 8.0.1 12c 5.1.216 vfabric.co/tcserver

vFabric tc Server: Low Memory Footprint Memory committed at startup (MB)300250200150100 50 0 tc Server 2.6 IBM WebSphere Oracle WebLogic Redhat Jboss EAP Standard Edition 8.0.1 12c 5.1.217 vfabric.co/tcserver

vFabric SQLFire: Scalability at the Data Tier Speed: In-memory, distributed SQL database. Scale: More scalable design than traditional RDBMS. SQL: Familiar SQL interface, accessible from Java and C#. vfabric.co/sqlfire

vFabric RabbitMQ: Modern Messaging for the Cloud RabbitMQ Message Broker AMQP, HTTP, HTTPS, STOMP, SMTP, XMPP … Cloud-scale Message Bus Point -to-point and pub-sub Virtual hosts, dynamic configuration Cloud Services Applications Devices19 vfabric.co/rabbitmq

vFabric Application Director: Automated Application Deployment Application Services Application Blueprint OS OS OS OS OS OS OS OS Out of the box blueprints for vFabric Suite20

APM monitors transactions from end-user perspective…

… then drill into code to find cause of slow transactions

The Cloud Requires a Shift in Licensing Philosophy vFabric Suite Cloud Requirement Legacy Licensing Cloud Licensing • Per-core pricing with Apps deployed on • Per-VM Pricing for 1 virtual infrastructure complex physical hardware “power factors” hardware independence Web orientation drives • Peak-use licensing • Average-use licensing 2 highly variable workloads • Budget wasted on rarely- • No budget waste used licenses • Server-specific licenses • Fluid Licensing “Deploy first, ask 3 questions later” • Cannot re-use across • Re-use licenses across different server types different types of servers23 vfabric.co/pricing

vFabric Suite Advanced Competitive Pricing: Typical Scenario VMs Cores (Estimated) Application Server 100 86 Data Cache 100 86 Database Server 25 22 Web Server 25 22 Message Broker 25 22 Monitoring (same at total) 275 228 Total 275 23824

vFabric Suite: Priced for Wide Adoption25 15% compared to Oracle WebLogic & Cost of VMware vFabric 55% Cost of VMware vFabric compared to IBM WebSphere

vFabric Suite: Priced for Wide AdoptionProduct Map & Costs IBM Oracle VMware Product Price Per Core Product Price Per Core Product Price Per VM Product Family IBM WebSphere $ - Oracle WebLogic Suite $ 22,500 VMware vFabric Suite Advanced $ 2,500 Application Server WebSphere Application Server $ 2,873 WebLogic Server $ - vFabric tc Server 1 $ - Data Cache WebSphere eXtreme Scale $ 8,633 Coherence Enterprise Edition $ - vFabric GemFire App Cache Node $ - Database DB2 Express Edition $ 3,165 MySQL Enterprise Edition $ 625 vFabric SQLFire Professional $ - Web Server WebSphere HTTP Server 2 $ - Web Tier $ - vFabric Web Server $ - Message Broker WebSphere MQ $ 4,273 WebLogic Server JMS $ - vFabric RabbitMQ $ - Monitoring Tivoli Monitoring $ 552 Enterprise Manager $ - vFabric Hyperic $ -Pricing Metric Cores Cores VMsProduct Price - Subtotal $ 331,603 $ 1,288,750 $ 195,000 26

Southwest Airlines – Application Modernization & Data Fabric vFabric powers Southwest.com, support the majority of Southwest Airlines revenue “When we took to the sky, forty years ago, I don’t think anyone had the vision that we would be using the cloud to actually deliver our product, deliver information, and help us lower our cost.” Ginger Hardage, SVP Culture and CommunicationsChallenge Solution ResultsGrowth led to Southwest.com Using tc Server, Apache Web Boosted performance on one of theperformance challenges during Server, GemFire, and travel industry’s largest websites.peaks like Super Bowl and fare vSphere, Southwest built ansale ads. efficient, agile, and scalable Enabled expansion with new mobile architecture to handle peak platform and creation of newNeeded a more elastic performance requirements of employee tools.architecture to dynamically their virtualized application andscale their environments and data services. Agile architecture shortened timemaintain their legendary required to integrate newly acquiredcustomer service reputation.. ATA into Southwest.com passenger reservations & bookings services. 27 vfabric.co/southwest

Product info vfabric.co Demos vFabric.co/YouTube 60 day trial vFabric.co/try28

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VMware vFabric - CIO Webinar - Al Sargent

by VMware vFabric on Nov 15, 2012

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