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Move to the Lightweight Application PlatformCustom Built for SaaS and HostingAnkur Agarwal, Sr. Product Marketing Managera...
AgendaAdvantages and Characteristics of SaaSImplications for ISVsIntroduction to vFabric Cloud Application Platform    ...
Why Deliver Applications as SaaSEnterprises Consumption of SaaS Applications is Exploding • Will reach $14.5 Billion in 20...
Characteristics of a SaaS ApplicationGlobal users                                       Web app                           ...
Implications for ISVsSaaS vendors are not just ISVs but also Service Providers     • You will need to deal with infrastruc...
The Challenge of Scale     The web and application tiers can     be easily combined and               Load Balancer     vi...
vFabric Cloud Application Platform        Build, Run and Manage SaaS Applications7                     VMware Confidential
VMware vFabric Cloud Application PlatformBuild      Frameworks & Tools      Rich        Social and   Data         Integrat...
vFabric Licensing9        VMware Confidential
vFabric: A Modern Approach to Application Infrastructure Lightweight, simplicity • Commercial Tomcat as core container • ...
vFabric tc Server     The Best Place to Build and Run     Spring Applications11                                     vmware...
tc Server: Replace Legacy Java Servers and Apache Tomcat           Efficient, lean, fit-to-purpose runtime platform       ...
Sample Benefits of Lightweight Java Approach                             Task                            Heavy JEE        ...
EM4J enables Java heap memory pooling                Elastic Memory for Java (EM4J)     Java         Java       Java      ...
vFabric tc Server           Spring Insight Operations     Rapid Resolution of Application Performance Problems15          ...
Spring Insight     Java App     Guest OSvSphere Host16
vFabric RabbitMQ     Messaging That Just Works17
Lightweight Messaging - RabbitMQ: Lean and Fast18
vFabric GemFire &     SQLFire     Elastic In-Memory Data Management19
Gemfire - Enabling Extreme Data Scalability & Elasticity                                                      Primary Use ...
SQLFire What it is  • Memory-oriented clustered database  • Pools memory and disk from hundreds of nodes  • ACID transact...
vFabric Hyperic & APM     Monitor Application Infrastructure22
APM/Hyperic – Composite Monitoring (Net/Services/Code)                                    What is the source              ...
Can you measure KPMs across your datacenter?Application FrameworksApplication ServersWeb Servers / CachesMessaging Middlew...
Application Provisioning     vFabric Application Director25
Build Your App                             Define relationship to                             create a topology and       ...
Orchestrate Deployment                             Automatically                             generate a                   ...
vFabric Data Director     Database as a Service28
vFabric Data Director Powers Database-as-a-Service                                         vFabric Data Director          ...
Platform as a Service       A style for the Cloud Era30
Web Era vs. Cloud Era Approach to Application Platform             Web Era (App Server)                                   ...
Choice of Application Services                                              .js         Data        Services              ...
Q & A + Additional Resources            Learn More about VMware vFabric               Cloud Application Platform     Produ...
Thank You         This webcast has been recorded and a link to the on-demand version     will be sent to you in a follow-u...
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vFabric - Ideal Platform for SaaS Apps

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  • VMware’s Cloud Application Platform addresses the needs of BOTH developers and operations by combining market-leading developer frameworks and tools with integrated application platform services to deliver speed, portability, and optimized use of cloud resources.The Modern Frameworks and Tools enable developers to build innovative new applications in a familiar and productive way while enabling the choice of where to run those applications (inside the datacenter or on private, hybrid, or public clouds). The Modern Platform Services are much more agile and designed for virtualization. Unlike traditional middleware platforms, these platform services provide lightweight footprints that make the best use of the underlying virtual infrastructure platform as well as enable businesses to bring applications to market faster and with less complexity: new applications can be delivered in days or weeks rather than months or years, and at scale.Spring fwk allows you to make apps easy to work on.Decouple code from underlying app services===================================Need to modify the clocks..Need to know dollars saving for EM4JThe VMware Cloud Application Platform combines the Spring Framework for building new applications together with a complete set of Application Platform Services required to run and manage these applications.[CLICK] Spring Framework: Spring is a comprehensive family of developer frameworks and tools that enable developers build innovative new applications in a familiar and productive way while enabling the choice of where to run those applications, whether inside the datacenter or on private, hybrid, or public clouds. Spring enables developers to create applications that: Provide a rich, modern user experience across a range of platforms, browsers and personal devices Integrate applications using proven Enterprise Application Integration patterns, including batch processing Access data in a wide range of structured and unstructured formats Leverage popular social media services and cloud service API’s[CLICK] VMware vFabric: VMware vFabric is a comprehensive family of application services uniquely optimized for cloud computing including lightweight application server, global data management, cloud-ready messaging, dynamic load balancing and application performance management. [CLICK] The products behind these services include: Lightweight Application Server: tc Server, an enterprise version of Apache Tomcat, is optimized for Spring and VMware vSphere and can be instantaneously provisioned to meet the scalability needs of modern applications Data Management Services: GemFire speeds application performance and eliminates database bottlenecks by providing real-time access to globally distributed data Cloud-ready Messaging Service: RabbitMQ facilitates communications between applications inside and outside the datacenter Dynamic Load Balancer: ERS, an enterprise version Apache web server, ensures optimal performance by distributing and balancing application load Application Performance Management: Hyperic enables proactive performance management through transparent visibility into modern applications deployed across physical, virtual, and cloud environments Policy-Driven Automation: Project Napa is the code name for a new offering still under development that is focused on policy-based automation of application and platform configuration and provisioning tasks.
  • vFabric 5 is really focused on those 2 challenges:Application platform optimized for both the Spring Framework that is used by the majority of the world’s Java developersLicensed for the realities of the modern datacenterAnd as I’ll cover in a moment, containing the core components of our PaaS offering, thereby creating a pathway for our customers to the PaaS era.
  • What kind of benefits can be had from such a platform?This is an example from one of our large Financial Services customers with very large Java deployments. They are comparing their existing WebSphere-based infrastructure with our modern, lightweight alternative.Operational savings for such things as server provisioning and application installs can be driven down from hours/days to seconds/minutes.The complexity of application infrastructure can be dramatically reduced as well. With Gigabyte footprints reduced to Megabytes and corresponding installation and configuration scripts reduced by orders of magnitude.These are just some examples, from the customer’s perspective, of the measurable benefits.
  • EM4J lets a vFabric tc Server instance under memory pressure, due a high workload, borrow java heap memory from other tc Server instances running on the same vSphere host. Then release that memory as their workload subsides.Vsphere Hypervisor can borrow memory from one tcServer or Tomcat JVM and loan it to another Prevent swapping in busy systemsProvision large heap sizes while maintaining high utilization – Allocated memory will not go to wasteIncrease reliability under load stressEM4J provides dynamically and automatically adjusted at runtime as the Java heap memory requires of app servers grow and shrink with changing workloads.Only VMware can provide this, because only VMware has engineering expertise around both a mainstream hypervisor, and a mainstream application server. That hypervisor is, of course, vSphere. The application sever is tc Server, based on open source Apache Tomcat, the world’s most popular Java application server, used for running production applications in over 60% of large businesses and organizations worldwide.
  • Inside JVM visibilityVsphere Hypervisor can borrow memory from one tcServer or Tomcat JVM and loan it to another Prevent swapping in busy systemsProvision large heap sizes while maintaining high utilization – Allocated memory will not go to wasteIncrease reliability under load stress
  • AMQP – new wire level protocol like HTTP. What it means – low level protocol so language independent – C++, Java, Mainframe, Windows – all can make calls and hence integrate systems that couldn’t be integrated earlier.Old ESB style messaging doesn’t work for SaaS apps because everything has to be integrated to single ESB Challenging to scale.Hub and spoke patterns and many of hub and spoke patterns instead of one big monolithic bus. Lighweight, distributed – AMQP implementation.
  • Use Case 3:There are typically many clients: one of the scenarios we often see is where the clients are desktops, executing macros and pulling real time data from the data grid.  This is in fact a significant mostly what the financial services customers are doing on Wall Street: pretty much every bank is using GemFire today (primarily for their trading apps)The clients are pulling data from the grid and executing some kind of logic on the data – similar to a typical messaging use case with a message broker, except much faster because the data is always local to the app that needs it.  In this way you get huge improvements in throughputCustomer is creating a true data grid: lots of clients, connecting to many nodes, some of which may cross WAN’sThe data is kept in sync across all nodes at all times and so is highly available.  Data can be persisted using lazy writes in order to achieve database-like reliabilityThe data grid can be used to publish and subscribe messages across topologies – and so for many use cases acts as the message broker as well as the data store – eliminating the need for a messaging layer altogetherUse Case 4:The primary difference when compared to #4 is that the execution is actually being done IN THE DATA LAYER.  Both GemFire and Coherence have the ability to execute code within the process – and so allowing for an even greater throughput when compared to scenario #3.  In this case it somewhat blurs the line between the typical 3 tier architecture…and so is a pretty high-end use case.  However that being said, it is in fact what high end fin services customers are doing with the product.Faster ThruputPower of GF toUnify data – no sql data, new sql data, sql data – in a data grid to create a unified data set. Execute logic within data grid. Set up messaging and watch data change in real time. Key CapabilitiesLow-Latency, Linearly-Scalable, Memory-based Data FabricData distribution, replication, partitioning and co-locationPools memory and disk across many nodes Data-aware ExecutionMove functionality to the data for peak performanceActive/Continuous Querying and Event NotificationChanges are propagated to one or more "active" copiesUse Cases 3 and 4 are where GemFire excels, and is where we start to get well beyond simple caching technologies.  There are really only a couple of products that address this in an enterprise manner: GemFire and Oracle Coherence. Use Case 3: The end result is really about faster throughput.  I would guess that this would be of interest to Reuters given what they do.  I believe that they use Tibco for messaging (at one time they were an investor in Tibco if I recall correctly) and so they may have strong architectural opinions about how to achieve scale for messaging, but at the data layer they would need something like GemFire.
  • We’ve talked about the problems of traditional databases along with the pros and cons of NoSQL solutions. So what? Do we have to pick whichever bad or wrong solution we can live with the best? Or is there something we can use today to give us the scalability of NoSQL without compromising on the ACID characteristics of our existing database? Is there something we can use that won’t force us to rewrite our data access layer? Is there something that will do all that and work with our existing database? <CLICK>The answer is yes and the solution is SQLFire.<CLICK>SQLFire is an in-memory clustered SQL database. It pools memory and disks from as many nodes as your infrastructure (both virtual and physical) will allow. SQLFire builds on the technology of the GemFire distributed cache system. Although GemFire provides much of the underlying technology for a SQLFire data fabric, the two are not interchangeable.SQLFire does not compromise on the atomicity, consistency, isolation, or durability of its transactions. It doesn’t ‘punt’ on this by claiming these transaction characteristics aren’t necessary.The data in SQLFire can be data cached from your existing data stores.Access by applications is presently permitted in either .NET or Java applications. .NET through the ADO.NET client, Java through the JDBC driver. Both of these are provided in the SQLFire distribution.SQLFire conforms to up-to-date SQL standards which, by themselves, can be somewhat incomplete leading vendors to implement some portions of their SQL implementations in a vendor-specific way. SQLFire tries to adhere to the Apache Derby dialect in this sense as it is a well-known, well-documented SQL dialect which also serves as the foundation for the database shipped with Java itself: Java DB.
  • You can build your own plug in and we are adding new ones at every opportunity (75+ already) =====================================The cold reality is that a typical datacenter will have a wide range of technologies, making effective app management extremely difficult.Can you manage everything in your datacenter? Will you be able to manage technologies that will be acquired in the next 12 months? Are you sure your monitoring is future-proof?Hyperic can monitor all this and more. Plus its community is constantly building support for new servers, based on Hyperic’s easily extensible plug-in development kit.More information:http://www.hyperic.com/products/supported-technologiesTo view the metrics that Hyperic supports:Log into HypericAdministration tabClick “Monitoring Defaults”Select the technology of interestClick “Edit Metric Template”
  • Self Service app provisioning
  • With App Director, when you create blueprint, you know you got it right because that’s how the app will be built! App visualization tools may or may not be true but App Director is always right.
  • This graphic illustrates the mechanics:DBA sets the policies associated with the databasesApplication development teams then access a self-service portal
  • The third element of openness is in the realm of deployment choices.The ability to run Cloud Foundry on a range of infrastructures is a fundamental philosophy. CF is supported in the following formats:Micro cloud foundry: a downloadable developer instance that can run on a developer’s laptop. Limited to a single VM, this provides developers with the ability do run a PaaS on their laptop: they can build and run applications locally without ever having to install middleware! They can build the app locally and then deploy it to their choice of clouds where it can scale up to 100s of instances. Public clouds: www.cloudfoundry.com is VMware’s offering, but there are many other partners running the service as well so that you are not limited.Private clouds: we know that customers want to have that PaaS experience inside the firewall, and therefore in FY12 will be providing a private instance of Cloud Foundry that organizations can stand up as a PaaS of their own.This choice of deployment clouds is one of the elements that really stands VMware apart.
  • Transcript of "vFabric - Ideal Platform for SaaS Apps"

    1. 1. Move to the Lightweight Application PlatformCustom Built for SaaS and HostingAnkur Agarwal, Sr. Product Marketing Managerankuragarwal@vmware.com © 2009 VMware Inc. All rights reserved
    2. 2. AgendaAdvantages and Characteristics of SaaSImplications for ISVsIntroduction to vFabric Cloud Application Platform VMware Confidential2
    3. 3. Why Deliver Applications as SaaSEnterprises Consumption of SaaS Applications is Exploding • Will reach $14.5 Billion in 2012Reduces Sales Cycle • Customers can buy online rather than going through 60 to 90 day sales cyclesAccelerates Adoption • Customers uptake SaaS apps faster than software that needs to be deployedSimplifies support matrix • SaaS vendors don’t have to support the legacy middleware 3
    4. 4. Characteristics of a SaaS ApplicationGlobal users Web app Dynamically flexible Available Anywhere infrastructure Web Based with over internet no client installationLow cost, high SLArequirements Customizable Scalable & Elastic with no performance degradation Metered and charged for Shared by 2 or more actual usage customers 4
    5. 5. Implications for ISVsSaaS vendors are not just ISVs but also Service Providers • You will need to deal with infrastructure, performance and availability of the appServe Global Customers Really Fast • Your users will demand high performance irrespective of their physical locationReduce Upfront Cost per User • Your customers will pay for what they use and so should youBuild and Update Applications Faster – Consistently • Use productive development frameworks and methodologies • Minimize time spent on infrastructureRun on a Flexible, Scalable and Elastic Platform • As more customers buy your app, you need app platform that can scale up and down quickly and effortlesslyManage and Monitor in Real Time to Deliver on SLAs • Find and fix application and infrastructure problems BEFORE they happen 5
    6. 6. The Challenge of Scale The web and application tiers can be easily combined and Load Balancer virtualized. Nodes can be added or Add/remove removed on the fly. web/application servers Web TierApplication Tier The database only grows by Database Tier moving the VM to a larger machine The disk systems can be virtualized and can grow on Storage Tier demand 6
    7. 7. vFabric Cloud Application Platform Build, Run and Manage SaaS Applications7 VMware Confidential
    8. 8. VMware vFabric Cloud Application PlatformBuild Frameworks & Tools Rich Social and Data Integration Batch Spring Web Mobile Access Patterns Framework Tool Suite vFabric Java Runtime Web Runtime Messaging High Speed Data Performance Mgmt Application Services Data App EM4J Director Director APM Run vSphere 5 Manage 8
    9. 9. vFabric Licensing9 VMware Confidential
    10. 10. vFabric: A Modern Approach to Application Infrastructure Lightweight, simplicity • Commercial Tomcat as core container • Optimized for vSphere and Spring Licensed for SaaS Applications • Per VM pricing • Per CPU pricing Modernize Today’s Applications, Build for Tomorrow’s10
    11. 11. vFabric tc Server The Best Place to Build and Run Spring Applications11 vmware.com/go/tc
    12. 12. tc Server: Replace Legacy Java Servers and Apache Tomcat Efficient, lean, fit-to-purpose runtime platform Lower cost and complexity Enterprise capabilities on Apache Tomcat-compatible base12 vmware.com/go/tc
    13. 13. Sample Benefits of Lightweight Java Approach Task Heavy JEE Lightweight JavaServer Simplest possible application 500 MB 50 MBConsolid- (“Hello World”)ation App Server Installation footprint 700 MB / 1.7 GB 15 MB Server provisioning 1 hours / days seconds / minutesTime-to- Application installs 1 hours / days seconds / minutesmarket Installation & configuration scripts ~ 60,000 LoC ~ 1500 LoC overhead, per releaseElasticity Server startup time1 minutes / hours seconds 1 Assumes ops intervention due to server complexity, vs. self-service model. 2 Estimate based on reduced server complexity / test cases / customization. 13 vmware.com/vfabric
    14. 14. EM4J enables Java heap memory pooling Elastic Memory for Java (EM4J) Java Java Java Java Java Java Heap Heap Heap Heap Heap Heap Java App Java App Java App Java App Java App Java App Guest OS Guest OS Guest OS Guest OS Guest OS Guest OSvSphere Host14 vmware.com/go/tc
    15. 15. vFabric tc Server Spring Insight Operations Rapid Resolution of Application Performance Problems15 vmware.com/go/tc
    16. 16. Spring Insight Java App Guest OSvSphere Host16
    17. 17. vFabric RabbitMQ Messaging That Just Works17
    18. 18. Lightweight Messaging - RabbitMQ: Lean and Fast18
    19. 19. vFabric GemFire & SQLFire Elastic In-Memory Data Management19
    20. 20. Gemfire - Enabling Extreme Data Scalability & Elasticity Primary Use Cases  Web Session Cache, L2 Cache • Shopping Cart state management  App Data Cache, In-memory DB • High performance OLTP Application Data  Grid Data Fabric: Client Compute Lives Here • Shared data grid accessed by many clients executing app logic  Grid Data Fabric: Fabric Compute • Shared data grid where app logic is executed within the data fabric itselfApplication DataSleeps Here File Systems Databases Mainframes / other 20
    21. 21. SQLFire What it is • Memory-oriented clustered database • Pools memory and disk from hundreds of nodes • ACID transactions • Can cache existing RDBMS data • Accessible by JDBC or ADO.NET clients • SQL conformance based on Apache Derby and ANSI SQL-92 compliance21
    22. 22. vFabric Hyperic & APM Monitor Application Infrastructure22
    23. 23. APM/Hyperic – Composite Monitoring (Net/Services/Code) What is the source of bottlenecks? Is performance within SLAs? End user Web Servers App Servers Databases How is infrastructure How can I improve impacting app performance? response times?23
    24. 24. Can you measure KPMs across your datacenter?Application FrameworksApplication ServersWeb Servers / CachesMessaging MiddlewareDatabasesDirectory ServicesEmailOperating SystemsVirtualization 24
    25. 25. Application Provisioning vFabric Application Director25
    26. 26. Build Your App Define relationship to create a topology and Select components Select scripts and from a standardized set configurations catalogue and parameters26
    27. 27. Orchestrate Deployment Automatically generate a deployment flow Set callouts for notifications and 3rd party product integrations27
    28. 28. vFabric Data Director Database as a Service28
    29. 29. vFabric Data Director Powers Database-as-a-Service vFabric Data Director Automation Backup/ One click Provisioning Clone Self-Service Restore HA DBA App Dev Policy Based Resource Security Database Monitor Control Mgmt Mgmt Templates DBA IT Admin VMware vSphere29
    30. 30. Platform as a Service A style for the Cloud Era30
    31. 31. Web Era vs. Cloud Era Approach to Application Platform Web Era (App Server) Cloud Era (PaaS) Step 1: Download and install  Step 1: Write your application using components your language of choice • App servers, Web servers, Load Balancers, database etc.  Step 2: Push that app to the PaaS • Install and connect additional services provider (messaging, for example) • Public • Private Step 2: Wire the components together • Configure and Connect specified number of app servers, web servers and databases Step 3: Update components as required • Apply patches to each component • Manually increase/decrease capacity Step 4: Write your application Step 5: Deploy your application Step 6: Repeat steps once through Dev, Test, UAT, Prod31
    32. 32. Choice of Application Services .js Data Services Private Clouds Msg Services Public Partners Clouds .COM Other Services Micro Clouds32
    33. 33. Q & A + Additional Resources Learn More about VMware vFabric Cloud Application Platform Product info vmware.com/go/vfabric 60 day trial vmware.com/go/tryvfabric vfabric@vmware.com Product expert 855 TRY VFABRIC (879 8322)33
    34. 34. Thank You This webcast has been recorded and a link to the on-demand version will be sent to you in a follow-up e-mail along with a PDF copy of the slides.34
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