vFabric - Ideal Platform for SaaS Apps

AgendaAdvantages and Characteristics of SaaSImplications for ISVsIntroduction to vFabric Cloud Application Platform VMware Confidential2

Why Deliver Applications as SaaSEnterprises Consumption of SaaS Applications is Exploding • Will reach $14.5 Billion in 2012Reduces Sales Cycle • Customers can buy online rather than going through 60 to 90 day sales cyclesAccelerates Adoption • Customers uptake SaaS apps faster than software that needs to be deployedSimplifies support matrix • SaaS vendors don’t have to support the legacy middleware 3

Characteristics of a SaaS ApplicationGlobal users Web app Dynamically flexible Available Anywhere infrastructure Web Based with over internet no client installationLow cost, high SLArequirements Customizable Scalable & Elastic with no performance degradation Metered and charged for Shared by 2 or more actual usage customers 4

Implications for ISVsSaaS vendors are not just ISVs but also Service Providers • You will need to deal with infrastructure, performance and availability of the appServe Global Customers Really Fast • Your users will demand high performance irrespective of their physical locationReduce Upfront Cost per User • Your customers will pay for what they use and so should youBuild and Update Applications Faster – Consistently • Use productive development frameworks and methodologies • Minimize time spent on infrastructureRun on a Flexible, Scalable and Elastic Platform • As more customers buy your app, you need app platform that can scale up and down quickly and effortlesslyManage and Monitor in Real Time to Deliver on SLAs • Find and fix application and infrastructure problems BEFORE they happen 5

The Challenge of Scale The web and application tiers can be easily combined and Load Balancer virtualized. Nodes can be added or Add/remove removed on the fly. web/application servers Web TierApplication Tier The database only grows by Database Tier moving the VM to a larger machine The disk systems can be virtualized and can grow on Storage Tier demand 6

vFabric Cloud Application Platform Build, Run and Manage SaaS Applications7 VMware Confidential

VMware vFabric Cloud Application PlatformBuild Frameworks & Tools Rich Social and Data Integration Batch Spring Web Mobile Access Patterns Framework Tool Suite vFabric Java Runtime Web Runtime Messaging High Speed Data Performance Mgmt Application Services Data App EM4J Director Director APM Run vSphere 5 Manage 8

vFabric Licensing9 VMware Confidential

vFabric: A Modern Approach to Application Infrastructure Lightweight, simplicity • Commercial Tomcat as core container • Optimized for vSphere and Spring Licensed for SaaS Applications • Per VM pricing • Per CPU pricing Modernize Today’s Applications, Build for Tomorrow’s10

vFabric tc Server The Best Place to Build and Run Spring Applications11 vmware.com/go/tc

tc Server: Replace Legacy Java Servers and Apache Tomcat Efficient, lean, fit-to-purpose runtime platform Lower cost and complexity Enterprise capabilities on Apache Tomcat-compatible base12 vmware.com/go/tc

Sample Benefits of Lightweight Java Approach Task Heavy JEE Lightweight JavaServer Simplest possible application 500 MB 50 MBConsolid- (“Hello World”)ation App Server Installation footprint 700 MB / 1.7 GB 15 MB Server provisioning 1 hours / days seconds / minutesTime-to- Application installs 1 hours / days seconds / minutesmarket Installation & configuration scripts ~ 60,000 LoC ~ 1500 LoC overhead, per releaseElasticity Server startup time1 minutes / hours seconds 1 Assumes ops intervention due to server complexity, vs. self-service model. 2 Estimate based on reduced server complexity / test cases / customization. 13 vmware.com/vfabric

EM4J enables Java heap memory pooling Elastic Memory for Java (EM4J) Java Java Java Java Java Java Heap Heap Heap Heap Heap Heap Java App Java App Java App Java App Java App Java App Guest OS Guest OS Guest OS Guest OS Guest OS Guest OSvSphere Host14 vmware.com/go/tc

vFabric tc Server Spring Insight Operations Rapid Resolution of Application Performance Problems15 vmware.com/go/tc

Spring Insight Java App Guest OSvSphere Host16

vFabric RabbitMQ Messaging That Just Works17

Lightweight Messaging - RabbitMQ: Lean and Fast18

vFabric GemFire & SQLFire Elastic In-Memory Data Management19

Gemfire - Enabling Extreme Data Scalability & Elasticity Primary Use Cases  Web Session Cache, L2 Cache • Shopping Cart state management  App Data Cache, In-memory DB • High performance OLTP Application Data  Grid Data Fabric: Client Compute Lives Here • Shared data grid accessed by many clients executing app logic  Grid Data Fabric: Fabric Compute • Shared data grid where app logic is executed within the data fabric itselfApplication DataSleeps Here File Systems Databases Mainframes / other 20

SQLFire What it is • Memory-oriented clustered database • Pools memory and disk from hundreds of nodes • ACID transactions • Can cache existing RDBMS data • Accessible by JDBC or ADO.NET clients • SQL conformance based on Apache Derby and ANSI SQL-92 compliance21

vFabric Hyperic & APM Monitor Application Infrastructure22

APM/Hyperic – Composite Monitoring (Net/Services/Code) What is the source of bottlenecks? Is performance within SLAs? End user Web Servers App Servers Databases How is infrastructure How can I improve impacting app performance? response times?23

Can you measure KPMs across your datacenter?Application FrameworksApplication ServersWeb Servers / CachesMessaging MiddlewareDatabasesDirectory ServicesEmailOperating SystemsVirtualization 24

Application Provisioning vFabric Application Director25

Build Your App Define relationship to create a topology and Select components Select scripts and from a standardized set configurations catalogue and parameters26

Orchestrate Deployment Automatically generate a deployment flow Set callouts for notifications and 3rd party product integrations27

vFabric Data Director Database as a Service28

vFabric Data Director Powers Database-as-a-Service vFabric Data Director Automation Backup/ One click Provisioning Clone Self-Service Restore HA DBA App Dev Policy Based Resource Security Database Monitor Control Mgmt Mgmt Templates DBA IT Admin VMware vSphere29

Platform as a Service A style for the Cloud Era30

Web Era vs. Cloud Era Approach to Application Platform Web Era (App Server) Cloud Era (PaaS) Step 1: Download and install  Step 1: Write your application using components your language of choice • App servers, Web servers, Load Balancers, database etc.  Step 2: Push that app to the PaaS • Install and connect additional services provider (messaging, for example) • Public • Private Step 2: Wire the components together • Configure and Connect specified number of app servers, web servers and databases Step 3: Update components as required • Apply patches to each component • Manually increase/decrease capacity Step 4: Write your application Step 5: Deploy your application Step 6: Repeat steps once through Dev, Test, UAT, Prod31

Choice of Application Services .js Data Services Private Clouds Msg Services Public Partners Clouds .COM Other Services Micro Clouds32

Q & A + Additional Resources Learn More about VMware vFabric Cloud Application Platform Product info vmware.com/go/vfabric 60 day trial vmware.com/go/tryvfabric vfabric@vmware.com Product expert 855 TRY VFABRIC (879 8322)33

Thank You This webcast has been recorded and a link to the on-demand version will be sent to you in a follow-up e-mail along with a PDF copy of the slides.34

vFabric - Ideal Platform for SaaS Apps

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