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vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
vFabric for i ISVs and MSPs
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vFabric for i ISVs and MSPs

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vFabric for i ISVs and MSPs

vFabric for i ISVs and MSPs

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  • To address this challenge, VMware is focused on three core solution areas in IT:How best to evolve the infrastructure to support this new world,Changes in application development to speed time-to-market for business-critical applications, that take advantage of this new world,And a new way of approaching end-user computing, to increase user satisfaction.<click>Let’s begin by exploring the evolution of infrastructure.
  • Application Platforms create opportunities when there are computing model shifts: emergence of PC, emergence of Client-Server, emergence of the Web. This is a similar opportunity to disrupt the existing market.
  • Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
  • What kind of benefits can be had from such a platform?This is an example from one of our large Financial Services customers with very large Java deployments. They are comparing their existing WebSphere-based infrastructure with our modern, lightweight alternative.Operational savings for such things as server provisioning and application installs can be driven down from hours/days to seconds/minutes.The complexity of application infrastructure can be dramatically reduced as well. With Gigabyte footprints reduced to Megabytes and corresponding installation and configuration scripts reduced by orders of magnitude.
  • EM4J lets a vFabric tc Server instance under memory pressure, due a high workload, borrow java heap memory from other tc Server instances running on the same vSphere host. Then release that memory as their workload subsides.EM4J provides dynamically and automatically adjusted at runtime as the Java heap memory requires of app servers grow and shrink with changing workloads.Only VMware can provide this, because only VMware has engineering expertise around both a mainstream hypervisor, and a mainstream application server. That hypervisor is, of course, vSphere. The application sever is tc Server, based on open source Apache Tomcat, the world’s most popular Java application server, used for running production applications in over 60% of large businesses and organizations worldwide.
  • You improve your consolidation.You avoid time consuming restarts.You save time, save money, save rackspace, and save energy.
  • Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
  • Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
  • Point to emphasize: in the past, middleware has run on physical servers. Today, it’s increasingly shifted to running on VMs. And that brings about a compelling opportunity for VMware and its partners.
  • The analogies:Hyperic is not a cost center for MSPs, it’s a revenue center for them. Think of the first class seats in an airplane. Sure, they’re more expensive than the economy seats. But the airline can sell spaces in those seats for much more than economy seats. So much so that those “expensive” first class seats are actually big drivers of profit.Additionally, Hyperic lets MSPs measure the health of their infrastructure (like a stethoscope for your servers), and enables them to better meet their SLAs and avoid penalties and reduce customer churn. Like an annual physical, Hyperic is good insurance for an MSP business.
  • The cold reality is that a typical datacenter will have a wide range of technologies, making effective app management extremely difficult.Can you manage everything in your datacenter? Will you be able to manage technologies that will be acquired in the next 12 months? Are you sure your monitoring is future-proof?Hyperic can monitor all this and more. Plus its community is constantly building support for new servers, based on Hyperic’s easily extensible plug-in development kit.More information:http://www.hyperic.com/products/supported-technologiesTo view the metrics that Hyperic supports:Log into HypericAdministration tabClick “Monitoring Defaults”Select the technology of interestClick “Edit Metric Template”
  • Transcript

    • 1. vFabric for ISVs and MSPs
    • 2. Agenda
      Application Platform Market
      Cloud-oriented Pricing & Packaging
      Cloud-optimized Functionality
      Prospecting & Qualifying
      Next Steps for Service Providers and ISVs
    • 3. vFabric: modernize applications and reduce time to market
      Re-think End-User Computing
      Enable Hybrid
      Modernize Application Development
      Public Clouds
      Private Clouds
      Evolve the Core Infrastructure
    • 4. The Application Platform Market
    • 5. The Application Platform Market Opportunity
      This year’s $5B Opportunity..
      Will be near $10B in just two years!
      Total Application Infrastructure Middleware
      Opportunity 2010-2014 ($B)
    • 6. Core Components of Application Infrastructure
      Databases
      App Framework
      Clients
      App Servers
      Web Servers
      Message Servers
      Monitoring
    • 7. The vFabric Approach to Application Infrastructure
      New
      vFabric
      SQLFire
      Clients
      vFabric
      tc Server
      vFabric
      Web Server
      New
      C
      GemFire App Cache Node
      Elastic Memory for Java
      Spring Insight Operations
      New
      vFabric
      RabbitMQ
      vFabric Hyperic
    • 8. Cloud-oriented Pricing & Packaging
    • 9. The Cloud Requires a Shift in Pricing Philosophy
      New
    • 10. New
      vFabric 5: Licensed for Virtual and Cloud
      Per VM pricing: an industry first for application infrastructure
      Metric =
      vFabric Advanced
      RabbitMQ
      Message Broker
      SQLFire Professional Edition
      Memory-oriented data management
      vFabric Standard
      Standard
      tc Server Spring Edition
      Tomcat Java Application Server
      + Spring Insight Operations
      Elastic Memory for Java (EM4J)
      Elastic Memory Management
      GemFire App Cache Node
      Session and Hibernate Caching
      Web Server
      Apache HTTP Server
      Hyperic
      Server-Level Monitoring
    • 11. Average Usage Pricing is good for customers
      Traditional licensing requirement
      vFabric licensing requirement
    • 12. vFabric enables deployment flexibility & speeds time to market
      Customer purchases 8 vFabric licenses, then deploys in production as follows:
      Web tier: 3 VMs
      vFabricWeb Server
      vFabricWeb Server
      vFabricWeb Server
      App Servers: 3 VMs
      tc Server
      tc Server
      tc Server
      Message Servers: 2 VMs
      RabbitMQ
      RabbitMQ
    • 13. vFabric enables deployment flexibility & speeds time to market
      Realizes they’re overprovisioned at web tier, needs to add session caching to app servers, and wants faster data management:
      vFabricWeb Server
      Web tier: 1 VM
      App Servers: 3 VMs
      tc Server
      w/Session Cache
      tc Server
      w/Session Cache
      tc Server
      w/Session Cache
      Message Servers: 2 VMs
      RabbitMQ
      RabbitMQ
      SQLFire
      SQLFire
      Database Servers: 2 VMs
      … traditional middleware would require additional licenses.
    • 14. Cloud-optimized Functionality
    • 15. vFabric tc ServerThe Best Place to Build and Run Spring Applications on vSphere
    • 16. tc Server: Replace Legacy Java Servers and Apache Tomcat
      Drop-in Replacement for Apache Tomcat
      Diagnostics for improved performance
      Better utilization of virtual infrastructure
      Lean platform, improved server consolidation
      Lower cost and complexity
      Reduced time to market for new apps
    • 17. Sample Benefits of Lightweight Java Approach
      Server Consolid-ation
      Time-to-market
      Elasticity
      1 Assumes ops intervention due to server complexity, vs. self-service model.
      2 Estimate based on reduced server complexity / test cases / customization.
    • 18. Spring Insight Operations
      Rapid Resolution of Application Performance Problems
    • 19. Imagine a Java app taking customer orders
      !
      ?
      Java App
      Guest OS
      !
      vSphere Host
      !
    • 20. Spring Insight
      Java App
      Guest OS
      vSphere Host
    • 21. Which app is slow?
    • 22. Which parts of my app is slow?
    • 23. Is the problem isolated to one server?
    • 24. Which parts of code are causing latency?
    • 25. Elastic Memory for Java
      Java Heap Pooling for Improved Application Server Consolidation
    • 26. The Java Heap: The Core of Java Applications
      Java Heap
      Java App
      Guest OS
      vSphere Host
    • 27. EM4J enables Java heap memory pooling…
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java App
      Java App
      Java App
      Java App
      Java App
      Java App
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      vSphere Host
    • 28. … enabling smaller VMs and better consolidation.
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java Heap
      Java App
      Java App
      Java App
      Java App
      Java App
      Java App
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      Guest OS
      vSphere Host
    • 29. vFabric GemFireMemory-oriented, massively scalable, high performance data management
    • 30. vFabric GemFire: Accelerate and Scale Legacy Databases
      Traditional
      Databases
      Clients
      Web Servers
      App Servers
      Disk-bound
      Slow
      Hard to scale
    • 31. vFabric GemFire: Accelerate and Scale Legacy Databases
      Traditional
      Databases
      Clients
      Web Servers
      App Servers
      Memory-oriented
      Fast
      Easily Scaled
    • 32. vFabric GemFire: Accelerate and Scale Legacy Databases
      Traditional
      Databases
      Clients
      Web Servers
      App Servers
      Low-Latency, Linearly-Scalable, Memory-based Data Fabric
      • Data distribution, replication, partitioning and colocation
      • 33. Pool memory and disk across many nodes
      Data-aware Execution
      • Move functionality to data for peak performance
      Active/Continuous Querying and Event Notification
      • Changes propagated to one or more "active" copies
    • vFabric HypericComplete Application Infrastructure Monitoring
    • 34. How Hyperic can help Service Providers
      Drive additional revenue
      Value-added addition to Service Catalog
      Custom dashboards of customer infrastructure
      Realtime performance data, not stale reports
      Hyperic becomes revenue center
      Service Assurance
      Find, fix, and prevent performance problems
      Reduce mean time to resolution (MTTR)
      Avoid penalties for lack of SLA compliance
      Reduce customer churn
    • 35. Complete coverage for infrastructure layers from App to ESX
    • 36. Prospecting & Qualifying
    • 37. vFabric Requires Selling to a New Audience: the App Team
    • 38. vFabric Middleware Helps vSphere Champions
      Virtual Infrastructure (VI) Admin
    • 39. Questions for VI Admins to Introduce You to App Architects
      1. How much have you virtualized your middleware servers?
       Little to No Virtualization:
      • Has lack of middleware-on-vSphere proof points been an issue?
      • 40. vFabric middleware is engineered to run on vSphere.
      • 41. Confidence around configuration on vSphere?
      • 42. Extensive vFabric documentation & support expertise on running on vSphere
       Moderate to High Virtualization:
      • Want to achieve higher consolidation ratios?
      • 43. vFabric tc Server has low memory footprint plus memory pooling (EM4J)
      • 44. Want to manage more middleware VMs in less time?
      • 45. vFabric lean middleware requires less administrative overhead than legacy solutions.
    • Questions for VI Admins to Introduce You to App Architects
      2. Who’s asked you to virtualize middleware, such as:
      • Application Servers (WebLogic, WebSphere, JBoss)
      • 46. Databases (Oracle, MySQL, DB2, Postgres)
      • 47. Message Servers (TIBCO, WebLogic JMS, WebSphere MQ)
      • 48. Web Servers (Apache)
      3. Let’s discuss how we might be able to help them…
    • 49. vFabric Middleware Helps App Architects
      Application Architect
    • 50. Next Steps
    • 51. Next steps for Service Providers
      Enroll in VMware Service Provider Program (VSPP)http://j.mp/vmwarevspp
      Service Offering: Hosted vFabric Standard and vFabric AdvancedvFabric Standard: 58 points/VM/month; vFabric Advanced: 88 points/VM/monthhttp://vmware.com/go/vfabric
      Service Offering: vFabric Hyperic monitoring15points/VM/monthhttp://vmware.com/go/hyperic
    • 52. Next steps for ISVs
      Replace Apache Tomcat with tc ServerNo code changes needed. Drop-in replacement. Improve margins, reduce time to market. http://vmware.com/go/tcserver
      Use GemFire to accelerate traditional databasesMinimal code changes needed. Improve scalability & speed of applications of most legacy databases.http://vmware.com/go/gemfire
      Re-platform applications on vFabric Standard/AdvancedLean platform optimized for Spring and vSphere http://vmware.com/go/vfabric

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