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Next design manzini

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    Next design manzini Next design manzini Presentation Transcript

    • Lens Lecture - Milano 20.05. 2010 NEXT design in the age of networks and sustainability Ezio Manzini, INDACO, Politecnico di Milano
    • Savannah 6.2.2010 NEXT good news design in thedesigners networks for age of and sustainability Ezio Manzini, INDACO, Politecnico di Milano
    • Savannah 6.2.2010 NEXT good news design in the age of networks for (new) designers and sustainability Ezio Manzini, INDACO, Politecnico di Milano
    • 危机 crisis
    • 危 danger 机 chance 80%
    • exit strategies
    • exit strategy 1 to fix the old economy
    • exit strategy 1 to fix the old economy exit strategy 2 to move to a new economy
    • exit strategy 1 to fix the old economy exit strategy 2 to move to a new economy next economy
    • a green, social, networked economy next economy
    • green economy highly eco-efficient services for a sustainable use of water, energy, food, materials, waste and land next economy
    • social economy new generations of services to face to emerging demands and to improve social cohesion next economy
    • networked economy unprecedented forms of organisation, new business models and services ideas, de-intermediated interactions. next economy
    • good news for (new) designers networked economy unprecedented forms of organisation, new business models and services ideas, de-intermediated interactions. next economy
    • next The next economy is not an utopia. It is here today, growing in the framework of the old economy. What we have to do is to recognize it and to chose what we want to do.
    • next signals of a possible sustainable future
    • signal n°1 individuals and communities are inventing new ways of living
    • food and agriculture
    • farmer markets
    • food coops
    • urban farms and gardens
    • urban farms gardens
    • community-supported agriculture
    • community-supported agriculture
    • food and agriculture local, de-intermediated food networks
    • cities and public spaces
    • ? neighbourhoods festivals
    • neighbourhood care
    • neighbourhoods gardens
    • neighbourhood restaurants
    • cities and public spaces local and open initiatives for public space renewal
    • welfare and social services
    • elderly self-helping communities
    • elderly self-helping communities
    • student residence at home
    • cluster 2 o 3 nurseries at home
    • welfare and social services collaborative services for an active welfare
    • signal n°2 digital platforms become catalysers of social resources
    • aggregate for social action
    • smart mob
    • mutual help circles
    • time/competence exchange
    • products/places sharing
    • digital services/platforms connecting communities, bridging virtual and physical spaces
    • people inventing new ways of living
    • people inventing new ways of living creative communities
    • people inventing new ways of living creative communities promising cases of social innovation
    • social innovation “Social innovation. New ideas that work in meeting social goals” The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006
    • social innovation social innovation “… another wave of social innovations is underway in the 2000s as the power of the Internet and the global media is harnessed to causes such as world poverty and environment” (The Young Foundation, Social Silicon Valleys. A Manifesto for Social Innovation, 2006 )
    • social innovation social innovation “the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…” ( Barroso, UE President, 2.1.2009 )
    • social innovation social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages.
    • social innovation social innovation is starting to be recognized as a major driver of sustainable changes. this topic is mainly treated adopting managerial and policy makers languages. a design approach is needed too
    • design for social innovation
    • what to design? social innovation “The idea is simple: to find the most effective programs out there and then (provide the capital needed to) replicate their success in communities around the country that are facing similar challenges” to design enabling systems (Michelle Obama – White House Office of Social Innovation and Civic Participation 05.05.2009)
    • example community-supported agriculture
    • example
    • every week...
    • …we order organic food…
    • …and the local farm delivers it…
    • sometimes on the weekend…
    • …we visit the farm...
    • …to see the vegetables growing…
    • we give a hand to the farmers…
    • …we eat with them…
    • … and bring back our harvest.
    • sustainable qualities
    • food freshness
    • healthy week-ends
    • learning experiences
    • friendly relationships
    • enabling platform
    • digital interfaces accessibility
    • effectiveness logistic services
    • face to face interactions trust
    • beauty physical services
    • new designers?
    • design for social innovation pre-condition 1 think in a systemic/strategic way: consider products, services and communication as a whole; conceive and develop systemic solutions.
    • example urban bikes
    • moving innovative bike use bike sharing systems
    • moving BikeMi Bike sharing in Milano
    • special bikes
    • special parking blocks
    • special paying system
    • design for social innovation pre-condition 2 act as co-design facilitator: use design tools to feed the “strategic conversation” in the co-design process.
    • visualize viable solutions
    • create solution prototypes
    • support co-design processes
    • design for social innovation activities co-design tools local projects framework projects context improvement
    • design for social innovation activity 1 co-design tools tools specifically conceived to trigger and support co- local design processes projects framework projects context improvement
    • co-design tools scenarios ref. EMUDE- Emerging user demands for sustainable lifestyles Design Research for 6th Framework program of the European Community
    • 6 ways of doing… 5 persona 30 evolved solutions
    • co-design tools photo story ref. CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
    • co-design tools co-design cards ref. CCSL- Creative communities for sustainable lifestyle Design Research for the Taskforce on Sustainable Lifestyles UNEP- United Nations Environmental Program
    • co-design tools
    • co-design tools
    • co-design tools
    • co-design tools
    • design for social innovation activity 2 co-design tools local projects initiatives based social inventions, capable to make framework them more effective, accessible and replicable projects context improvement
    • shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects
    • shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects cases of innovative residential sharing, worldwide
    • shared rooms Housing New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective housing to support sharing, mutual help or collective projects cases of innovative residential sharing, worldwide co-housing.it cohousing in Milano
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • housing / sharing people and motivations
    • housing / sharing shared services
    • housing / sharing green management
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • processes and difficulties are analyzed shared Solutions visions definition Planning Meeting Activation Co-design Realization steps in the co-housing building process
    • enabling solutions are defined 1. digital platform to support a large community of interest conceiving the solution components
    • enabling solutions are defined 1. digital platform 2. real estate team to support a large to find suitable areas community of and solve related interest problems conceiving the solution components
    • enabling solutions are defined 1. digital platform 2. real estate team 3. community building to support a large to find suitable areas to help the group to community of and solve related arrive to a shared idea interest problems on what to do conceiving the solution components
    • enabling solutions are defined 1. digital platform 2. real estate team 3. community building 4. co-design team to support a large to find suitable areas to help the group to to support the group in community of and solve related arrive to a shared idea co-designing the shared interest problems on what to do services conceiving the solution components
    • a large “community of interest” is built potential co-housers express their interest
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • concept co- development
    • co-housers community building
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • an agreement is signed …
    • … the building phase can start!
    • enabling solution development Step 1: research of similar cases Step 2: enabling solution definition Step 3: co-design process Step 4: project realization and management ............................................................................ Step 5: new product development
    • multi-user domestic appliances
    • design for social innovation activity 3 co-design tools local projects projects and programs that coordinate and direct a variety of self-standing local framework projects projects context improvement
    • Parco Sud Milano
    • problem: rural areas near the cites are under the pressure of the urban sprawl Parco Sud Milano
    • problem: rural areas near the cites are under the pressure of the urban sprawl EXPO 2015 Milano “Food and sustainability” Parco Sud Milano
    • planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
    • Traditional|industrialised agriculture Parco Sud Milano
    • Historical water-channels Parco Sud Milano
    • Traditional and old farmhouses Parco Sud Milano
    • planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
    • observation: social innovation in food systems is showing a variety of promising solutions.
    • observation: social innovation in food systems is showing a variety of promising solutions. farmer markets purchasing groups community vegetable gardens community-supported agriculture
    • planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
    • strategy: the proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism the pre-condition for developing this strategy is to develop a multifunctional farming Parco Sud Milano
    • design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism. Parco Sud Milano / Cascina Forestina
    • design proposal: co-creation of a new vision (a new idea of agricultural park) and 7 initiatives to support multifunctional farming and local tourism. designer role: to facilitate the new vision co-creation and define the concepts of the 7 supporting projects. Parco Sud Milano / Cascina Forestina
    • planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes
    • 7 self-standing projects to connect farmers and citizens digital platform common brand farmer market purchasing group food boxes visitor centre rural centre horticulture urban agriculture Parco Sud Milano
    • Farmers’ Market Parco Sud Milano
    • Green Purchasing Parco Sud Milano
    • Food Subscription Parco Sud Milano
    • Horticulture Parco Sud Milano
    • Visitors’ Centre | Park Point Parco Sud Milano
    • planning by projects step 1: local resources step 2: promising cases step 3: scenario and strategy step 4: self-standing proposals step 5: co-design processes work in progress...!
    • a new vision of city/farm relationship new food communities
    • design for social innovation activity 4 co-design tools local projects framework communication and network building to promote and projects sustain the diffuse social innovation and the related context design activities improvement
    • conclusions…
    • to build a sustainable future means to use at best the Planet resources 80%
    • to build a sustainable future means to use at best the Planet resources in a small, densely populated, highly connected planet, 80% social resources are the most abundant ones
    • to build a sustainable future means to use at best the Planet resources in a small, densely populated, highly connected planet, 80% social resources are the most abundant ones design can help
    • DESIS. an international network on design for social innovation and sustainability. desis-network.org
    • DESIS Network / international DESIS-Europe DESIS-USA DESIS-Middle East DESIS-China DESIS-India DESIS-Colombia DESIS-Brazil DESIS-South Africa DESIS-Australia DESIS-Local Networks DESIS-Local start-up DESIS-Local Projects
    • Thanks! sustainable-everyday.net desis-network.org