INDIA




           DESIGN
     OPPORTUNITIES AND CHALLENGES




Ravi Mokashi Punekar
Indian Institute of Technology Guwa...
CENSUS OF INDIA SURVEY 2001




  Ravi Mokashi Punekar
  Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
POWER LESS!




 Ravi Mokashi Punekar
 Indian Institute of Technology Guwahati / /Dept. Of Design / India
POPULATION OUTBURST




 Ravi Mokashi Punekar
 Indian Institute of Technology Guwahati / /Dept. Of Design / India
INDIA 2010 …
                                      8 % Average GDP Growth
                                      Vibrant ...
VIBRANT DEMOCRACY
• A remarkable Constitution,                              • A billion people, speak 18
  well developed ...
INDIA’s DEVELOPMENT FOCUS
• Infrastructure development                              • Upgradation and
• Information Techno...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
CHANGING ROLE OF DESIGN
IN THE COMPETITIVE ENVIRONMENT

   Globalising India - from protection to competition
   Threat ...
INDIAN CONSUMER
        THE NEW VALUE
The new value Indian middle class consumer
has become more conscious about design &
...
Design and Sustainability
  Challenges and Opportunities

   Minimising Resources
   Choosing Low Impact Resources
   Opti...
Design and Sustainability
  Challenges and Opportunities

   Minimising Resources
    minimizing material consumption
    ...
New Design Methods




Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
New Design Methods: Introduction

Natural science paradigm to the humanities paradigm
Digitalization in the 1990s.
Design ...
Mind Mapping

Most radical departure from linear or diverse feedback mechanisms.
Developed by Tony Buzan in the 1970s (Buz...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
The Scenario Technique

In the field of project and product planning, the hypothetical sequence of
events constructed to t...
Mood Charts

To visualize the life-worlds of users (their mood).

The market fields in which companies are active.

Then s...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
                                  ...
Empirical Methods

At the decline of postmodernism, design could not rely on creative or clever
designs.

Companies wanted...
Target Group Determination through
Milieus
Traditional socio-demographic characteristics (age, education, gender,
income, ...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Product Clinics
 Product Clinics
Method is to present new products to a series of test subjects (potential buyers)

To que...
Product
                                                          Clinics

Ravi Mokashi Punekar
Indian Institute of Techno...
NID Non-Intentional Design




The Cologne-based design professor Uta Brandes (1999, 2000)
pursues a completely different ...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
Collaborative Design

collaborative design,

co-creation,

codesign,

participatory design.




            Ravi Mokashi P...
Collaborative Design

In Norway, Sweden and Denmark, the Collective Resource Approach was
established to increase the valu...
Collaborative Design

“The meaning of value and the process of value creation are rapidly shifting
from a product- and fir...
EMERGING TRENDS IN DESIGN RESEARCH                                                                            Elizabeth B....
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




    Ravi Mokashi Punekar
    Indian Institute of Technology Guwahati / /D...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
DIVERSITY AND DESIGN
 Design at IIT Guwahati




   Ravi Mokashi Punekar
   Indian Institute of Technology Guwahati / /Dep...
Ravi Mokashi Punekar
Indian Institute of Technology Guwahati / /Dept. Of Design / India
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Design opportunities and challenges - a sustainability perspective.ppt [autosaved]

  1. 1. INDIA DESIGN OPPORTUNITIES AND CHALLENGES Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  2. 2. CENSUS OF INDIA SURVEY 2001 Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  3. 3. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  4. 4. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  5. 5. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  6. 6. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  7. 7. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  8. 8. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  9. 9. POWER LESS! Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  10. 10. POPULATION OUTBURST Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  11. 11. INDIA 2010 …  8 % Average GDP Growth  Vibrant and fastest growing Free Market Democracy  Spirit of enterprise  Rising incomes and Booming markets  Young population driving demand  Improved image for products Ravi Mokashi Punekar and services from India Indian Institute of Technology Guwahati / /Dept. Of Design / India
  12. 12. VIBRANT DEMOCRACY • A remarkable Constitution, • A billion people, speak 18 well developed democratic different languages, worship institutions different Gods, and • An independent judiciary. celebrate different festivals • An alert free media and • Electoral process involves • Active non-government 670 million voters, requiring organizations 4.5 million election officials. Electronic voting • Fiercely independent press machines ensure paperless comprising 5000 dailies, voting, saving 8000 tonnes 16000 weeklies, 6000 of paper and several fortnightlies, radio and TV thousand trees. channels • Source: www.ibef.org Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  13. 13. INDIA’s DEVELOPMENT FOCUS • Infrastructure development • Upgradation and • Information Technology modernization of 114 • Transport international and national airports to handle 100 • Over 45000 kms of new million passengers anually highways by 2015 by 2014 • Over 90,000 MW of power • Indian Railways passenger generation capacity carrying capacity to touch • Over 250 million telecom 9000 million per annum by subscribers by 2010 2014. • 1000 million tonnes of cargo handling capacity • Source: www.ibef.org Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  14. 14. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  15. 15. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  16. 16. CHANGING ROLE OF DESIGN IN THE COMPETITIVE ENVIRONMENT  Globalising India - from protection to competition  Threat of imports to Indian industry  Limited presence of Indian brands to take on transnational / multinational brands’ competition  New Developments: Designs Act 2000 Patents Act (Amendment) 1999 Intellectual Property Rights Regime  Strategies to strengthen industry In the global marketplace  Manufacturing Driven by Labour costs or Productivity  Technology Driving human choices globally  Quality International bench marks Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  17. 17. INDIAN CONSUMER THE NEW VALUE The new value Indian middle class consumer has become more conscious about design & Quality of life through better products Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  18. 18. Design and Sustainability Challenges and Opportunities Minimising Resources Choosing Low Impact Resources Optimising Product Life Extending Material Life Simplifying Disassembly Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  19. 19. Design and Sustainability Challenges and Opportunities Minimising Resources minimizing material consumption minimising energy consumption Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  20. 20. New Design Methods Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  21. 21. New Design Methods: Introduction Natural science paradigm to the humanities paradigm Digitalization in the 1990s. Design concepts for hardware and software required empirical testing Relevance of Alexander's Pattern Language The linearity of design processes was abandoned. (problem - analysis - solution) The focus shifted to the stratified nature of users' needs and interests Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  22. 22. Mind Mapping Most radical departure from linear or diverse feedback mechanisms. Developed by Tony Buzan in the 1970s (Buzan 1991, 2002). Designed to assist in structuring problems, product development, and process planning. When linear thinking is abandoned, intuitive leaps and innovative ideas and products often result. The interactive nature of this method provides for extremely versatile problem descriptions and thus holds great potential for innovation. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  23. 23. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  24. 24. The Scenario Technique In the field of project and product planning, the hypothetical sequence of events constructed to take into account causal connections. E.g. - How will people live in the future? - Which products for the future way of life? - How and where will these be produced? - How will the sale of these products be changed (by new technologies)? Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  25. 25. Mood Charts To visualize the life-worlds of users (their mood). The market fields in which companies are active. Then serves as the context for the work of design. Useful for internal communication Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  26. 26. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India mood charts
  27. 27. Empirical Methods At the decline of postmodernism, design could not rely on creative or clever designs. Companies wanted (and had) to be certain long before launching new products that these would find acceptance among potential customers. The processes developed for this purpose are finding increasing application for both products (hardware) and software (interfaces). Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  28. 28. Target Group Determination through Milieus Traditional socio-demographic characteristics (age, education, gender, income, and place of residence) have become largely irrelevant, so now the point is to determine and categorize the habits of the target groups (which indeed run along different lines than classical characteristics). In his work of cultural sociology, Erlebniswelten (Worlds of Experience), Gerhard Schulze (1992) combined such life-worlds into what he called "milieus." Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  29. 29. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  30. 30. Product Clinics Product Clinics Method is to present new products to a series of test subjects (potential buyers) To question them from various perspectives. This can be done using sketches or renderings, preliminary or final models, computer-simulated models, or even prototypes. The questions scientifically designed so that the results can be verified and compared. Product clinics can produce reliable results using even relatively small random samples (of five to eight subjects). Designs must be judged in their respective (future) contexts. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  31. 31. Product Clinics Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  32. 32. NID Non-Intentional Design The Cologne-based design professor Uta Brandes (1999, 2000) pursues a completely different kind of empiricism, investigating the question of how products are actually used after they have been purchased. Things do not actually receive their real meaning until they are used. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  33. 33. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  34. 34. Collaborative Design collaborative design, co-creation, codesign, participatory design. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  35. 35. Collaborative Design In Norway, Sweden and Denmark, the Collective Resource Approach was established to increase the value of industrial production by engaging workers in the development of new systems for the workplace. Eric von Hippel (2005) works with “lead users” in co-creative activities. Lead users are people who have already explored innovative ways to get things done and who are willing to share their approaches with others. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  36. 36. Collaborative Design “The meaning of value and the process of value creation are rapidly shifting from a product- and firm-centric view to personalized consumer experiences. Informed, networked, empowered and active consumers are increasingly co- creating value with the firm.” (Prahalad and Ramaswamy, 2004). Jungk’s observation that “participation at the moment of idea generation” and “participation at the moment of decision” is gaining in interest. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  37. 37. EMERGING TRENDS IN DESIGN RESEARCH Elizabeth B.-N. Sanders, Ph.D. changes over time in the landscape ofMokashi Punekar Peter Kwok Chan, Ph.D. Ravi design research Department of Industrial, Interior and Visual Indian Institute of Technology Guwahati / /Dept. Of Design / India Communication Design, The Ohio State University, Columbus, Ohio, USA.
  38. 38. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  39. 39. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  40. 40. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  41. 41. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  42. 42. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  43. 43. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  44. 44. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  45. 45. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  46. 46. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  47. 47. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  48. 48. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  49. 49. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  50. 50. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  51. 51. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  52. 52. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  53. 53. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  54. 54. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  55. 55. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  56. 56. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  57. 57. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  58. 58. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  59. 59. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  60. 60. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  61. 61. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  62. 62. DIVERSITY AND DESIGN Design at IIT Guwahati Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
  63. 63. Ravi Mokashi Punekar Indian Institute of Technology Guwahati / /Dept. Of Design / India
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