course System Design for Sustainability
subject 4. Design for social equity and cohesion


learning resource 4.2
System de...
CONTENTS

. Design for social equity: main approaches
. System Design for social equity and cohesion: a definition
. Syste...
SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART
         (in industrially mature countries) … aim at
              100%
  ...
SOCIAL EQUITY

…. is there a role for the design world?

… avoiding the risk to be merely Moralistic,
is there an effectiv...
DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME


if and how various forms of social inequality
are directly addressed in the de...
DESIGN, CONSUMPTION AND ETHIC …

… at the end of ’60
Radical Design: Gaetano Pesce; Dalisi; 9999:
contestation/denouncemen...
TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL
EQUITY AND COHESION

. product design for basics needs in low-income
contexts (...
EMERGING HYPOTHESIS:
“a system innovation (PSS approach) may act as a
business opportunity to facilitate the process of a ...
SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION
DEFINITION:
“the design for social equity and
cohesion of a (eco-efficient)
s...
SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
  design the satisfaction of a pa...
(SATISFACTION)
OFFERING
DIAGRAMM




        Carlo Vezzoli
        Politecnico di Milano / INDACO dept. / DIS / Faculty of...
SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
  design the satisfaction of a pa...
H. SYSTEM MAP (DETAILED)
STAKEHOLDERS
SYSTEM MAP




       Carlo Vezzoli
       Politecnico di Milano / INDACO dept. / DI...
SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION: APPROACH
A. “SATISFACTION-SYSTEM” APPROACH
  design the satisfaction of a pa...
C. “SYSTEM SUSTAINABILITY” APPROACH
  design such a stakeholder interactions (offer
  model) that continuously seek after ...
SYSTEM DESIGN FOR SOCIAL EQUITY AND
COHESION CRITERIA

. improve employment/working conditions
. increase equity and justi...
IMPROVE EMPLOYMENT/WORKING
CONDITIONS

DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
PROMOTING AND ENHANCING E...
IMPROVE EQUITY AND JUSTICE IN RELATION
TO STAKEHOLDERS

DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
FAIR AND...
ENABLE A RESPONSIBLE/SUSTAINABLE
CONSUMPTION

DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
ENABLE A RESPONSIB...
FAVOR/INTEGRATE THE WEAK AND
MARGINALIZED
DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
FAVORING (MORE OR LESS...
IMPROVE SOCIAL COHESION

DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
PROMOTING SYSTEMS ENABLING SOCIAL
INTEG...
EMPOWER/ENHANCE LOCAL RESOURCES

DESIGN FOR,
SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO,
REGENERATING AND EMPOWERING LOC...
SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT




       Carlo Vezzoli
       Politecnico di Milano / INDACO dept. / DIS / F...
INTERRELATIONS BETWEEN SOCIAL EQUITY AND
COHESION CRITERIA (AND RELATED GUIDELINES)

FOR A GIVEN SATISFACTION SYSTEM:
- so...
[For an apporach to socioethical system innovation]
NEW DESIGN SKILLS:
- design an integrated system of products and
 serv...
[for new skills] NEW METHODS/TOOLS
some methods/tools developed to orientate system
design towards sustainable solutions:
...
MSDS PHASES/PROCESSES
METHODS/TOOLS BY LeNS:
                                                               STRATEGIC ANAL...
CASES OF
SYSTEM DESIGN FOR SUSTAINABILITY
USING THE MSDS METHOD




    Carlo Vezzoli
    Politecnico di Milano / INDACO d...
SYSTEM DESIGN FOR SUSTAINABLE                                                     Politecnico di
                         ...
Politecnico di
 SYSTEM DESIGN AND                                                        Milano

 IMPLEMENTATION PROJECT F...
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4.2 system design for social equity vezzoli 09-10 (30)

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4.2 system design for social equity vezzoli 09-10 (30)

  1. 1. course System Design for Sustainability subject 4. Design for social equity and cohesion learning resource 4.2 System design for social equity and cohesion carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  2. 2. CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: skills, methods and tools Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  3. 3. SUSTAINABILITY IN DESIGN ROLE: STATE OF THE ART (in industrially mature countries) … aim at 100% (education and practice) DISSEMINATION low impact mat./energies Product Life Cycle Design ecodesign system design for eco-efficiency design for social equity and cohesion new research 0 CONSOLIDATION 100% frontier … (research achievements on knowledge-base and know-how) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  4. 4. SOCIAL EQUITY …. is there a role for the design world? … avoiding the risk to be merely Moralistic, is there an effective (operative) role? Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  5. 5. DESIGN FOR SOCIAL EQUITY: A GENERAL FRAME if and how various forms of social inequality are directly addressed in the design process Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  6. 6. DESIGN, CONSUMPTION AND ETHIC … … at the end of ’60 Radical Design: Gaetano Pesce; Dalisi; 9999: contestation/denouncements critics of consumer society … at the beginning of the ’70 Maldonado: new “design hope” for a social responsibility (1972) Papanek: “design can and must become a means for young people to take part in the transformation of society” (design for a real world, 1973) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  7. 7. TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for basics needs in low-income contexts (design for BOP, etc.) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  8. 8. EMERGING HYPOTHESIS: “a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”, characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”. > LeNS DESIGN (RESEARCH) WORKING HYPOTHESIS Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  9. 9. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION DEFINITION: “the design for social equity and cohesion of a (eco-efficient) system of products and services that are together able to fulfil a particular demand of “satisfaction”, as well as the design of the (locally-based and network-structured) interaction of the stakeholders directly and indirectly linked to that “satisfaction” system” (VEZZOLI, 2010) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  10. 10. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACH A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  11. 11. (SATISFACTION) OFFERING DIAGRAMM Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  12. 12. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACH A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  13. 13. H. SYSTEM MAP (DETAILED) STAKEHOLDERS SYSTEM MAP Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  14. 14. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION: APPROACH A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after both socio- ethical and eco-efficient new beneficial solutions Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  15. 15. C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that continuously seek after both socio- ethical and eco-efficient new beneficial solutions NOT ALL SYSTEM INNOVATION ARE SOCIO- ETHICALLY SUSTAINABLE! > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards sustainable stakeholder interactions Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  16. 16. SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS] Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  17. 17. IMPROVE EMPLOYMENT/WORKING CONDITIONS DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (within the enterprise) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  18. 18. IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  19. 19. ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, ENABLE A RESPONSIBLE AND SUSTAINABLE CLIENT/END-USER CHOICE OR BEHAVIOUR Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  20. 20. FAVOR/INTEGRATE THE WEAK AND MARGINALIZED DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, FAVORING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  21. 21. IMPROVE SOCIAL COHESION DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  22. 22. EMPOWER/ENHANCE LOCAL RESOURCES DESIGN FOR, SYSTEM STAKEHOLDERS’ INTERACTIONS LEADING TO, REGENERATING AND EMPOWERING LOCAL ECONOMIES BY ENHANCING THEIR HUMAN AND NATURAL RESOURCES Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  23. 23. SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  24. 24. INTERRELATIONS BETWEEN SOCIAL EQUITY AND COHESION CRITERIA (AND RELATED GUIDELINES) FOR A GIVEN SATISFACTION SYSTEM: - some have HIGHER RELEVANCE than others FOR DECISION MAKING (DESIGNING) identify the (socio-ethical) design PRIORITIES: > CRITERIA relevance (relative) per system type > most promising stakeholders’ INTERACTIONS types (criteria and related GUIDELINES) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  25. 25. [For an apporach to socioethical system innovation] NEW DESIGN SKILLS: - design an integrated system of products and services fulfilling a particular demand for “satisfaction” - promote/facilitate new socio-economic stakeholder interactions (configurations) - promote/facilitate participated design between different stakeholders - ORIENTATE THE ABOVE PROCESSES TOWARDS SOCIOETHICALLY SUCTAINABLE SOLUTIONS (AND ECO-EFFICENT) Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  26. 26. [for new skills] NEW METHODS/TOOLS some methods/tools developed to orientate system design towards sustainable solutions: MEPSS, MEthodology Design4Sustainability for Product Service Step by step System development approach [see van Halen et al. [see Tischner & 2005] Vezzoli, 2009] METHOD DESIGN TOOLS Storyboar d SDO toolkit portfolio Bl Interaction Offering diagram u table diagram Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  27. 27. MSDS PHASES/PROCESSES METHODS/TOOLS BY LeNS: STRATEGIC ANALYSIS METHOD FOR SYSTEM ANALYSIS OF THE PROJECT PROMOTERS DESIGN FOR ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF THE REFERENCE STRUCTURE SUSTAINABILITY (MSDS) ANALYSIS OF BEST PRACTICES DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES EXPLORING OPPORTUNITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS SYSTEM CONCEPT DESIGN VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DESIGN (AND ENGIN.) SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK SDO toolkit: socioethical system design orientation COMMUNICATION on-line use, free access:www.sdo-lens.polomi.it free download open: www.lens.polimi.it > tools DOCUMENTS EDITING Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  28. 28. CASES OF SYSTEM DESIGN FOR SUSTAINABILITY USING THE MSDS METHOD Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  29. 29. SYSTEM DESIGN FOR SUSTAINABLE Politecnico di Milano PILOT PROJECT AIMING AT AN INTRODUCTION OF LOCALLY-BASED AND LONG LASTING MOBILITY SYSTEM FOR LOW INCOME CONTEXTS IN AFRICA United Nations Industrial Development Organization A Global UNIDO Network of University Chairs on Innovation Cape Peninsula University of Technology product design system design for sustainability system innovation introd. and diffusion path Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
  30. 30. Politecnico di SYSTEM DESIGN AND Milano IMPLEMENTATION PROJECT FOR SUSTAINABLE OF A LOCALLY- BASED AND LONG LASTING MOBILITY SYSTEM FOR DISABLED STUDENTS IN CAPE TOWN, SOUTH AFRICA BASATO SUL PROGETTO MULO PER LA MOBILITA’ SOSTENIBILE (Polimi-DIS open project) Start-up mission supported by Cape Peninsula University of Technology pilot project system design implementation transition path for product design system diffusion Carlo Vezzoli Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy
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