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3.1 Eco Efficient System Innovation Vezzoli 07 08 (28.10.08)
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3.1 Eco Efficient System Innovation Vezzoli 07 08 (28.10.08)

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Eco-efficient System Innovation

Eco-efficient System Innovation

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  • 1. carlo vezzoli politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy Learning Network on Sustainability course System Design for Sustainability subject 3. System design for eco-efficency learning resource 3.1 Eco-efficent system innovation
  • 2. CONTENTS Traditional sales/design model: eco-efficiency constraints Moving towards system eco-efficiency Eco-efficient system innovation typologies Adding value to the product life cycle Providing final results to customers Providing enabling platforms for customers
  • 3. discrete resources optimization: phase/stakeholder -based SYSTEM ECO-EFFICENCY: moving out of traditional product sales/design producer suppliers customer client end-of-life manager retailers designer [e.g. washing machine] [e.g. satisfaction-syetem= to have ceaned cloths] [e.g. detergent] [e.g. energy supply] producer suppliers customer client end-of-life manager retailers designer producer suppliers customer client end-of-life manager retailers designer wide system (multiple life cycles) resources optimization: demand/satisfaction -based system (life cycle) resources optimization: product/function -based
  • 4.
    • - phase’s transformation (processes): interest in reducing resources consumption
    • - phase’s transaction (semi-finished/products): indifference in reducing resources consumption or interest in increasing resources consumption
    • - cycles’ combinations (products/services): indifference in reducing resources consumption or interest in increasing resources consumption
    TRAD. SALES MODEL: ECO-EFFICENCY CONSTRAINTS product-system’s stakeholders low interactions satisfaction-system’s stakeholders low interactions
  • 5.
    • TOWARD THE SYSTEM ECO-EFFICIENCY
    • which characteristics of the offer (company/ies models)?
    innovative “trans-phase” and “trans-cycle” interactions A. STAKEHOLDERS’ INTEGRATION ( controll extension ) vertical: one stakeholder > Product life cycle horizontal: one stakeholder > PSS life cycles B. STAKEHOLDERS’ INTERACTIONS EXTENSIONS vertical: (multiple) stakeholders > Product life cycle horizontal: (multiple) stakeholders > PSS life cycles
  • 6.
    • ECO-EFFICIENT SYSTEM INNOVATION TYPOLOGIES
    • - adding value to the product life cycle
    • - providing final results to customers
    • - providing enabling platforms for customers
  • 7.
    • SYSTEM INNOVATION DEVELOPMENT
    • (POTENTIAL FOR) WIN-WIN SOLUTION:
    • INNOVATIVE STAKEHOLDERS’ INTERACTIONS, (COULD) MAKE
    • THE COMPANY/COMPANIES’ ECONOMIC AND COMPETITIVE INTEREST TO INNOVATE PSS THAT TURNS OUT TO BE ECO-EFFICIENT ON A SYSTEM LEVEL
  • 8. SYSTEM INN. ECO-EFFICIENT POTENTIALS the interest of an economic stakeholders foster: . product life cycle optimization . materials life extension . “in use” resources minimization higher system eco-efficiency given too by: . better adoptable technologies . faster replacement of ware out products with new and more eco-efficient ones (on equal number of units produced)
  • 9.
    • SYSTEM INN. MAIN CHARACTERISTIC:
    • radical innovations, not so much as technological ones, as new interactions/partnerships between the stakeholders in the demand satisfaction system (life cycle/s)
    • innovations that could lead up to new convergences (with economic interest) between the stakeholders, characterized by system eco-efficiency
  • 10.
    • KLUBER LUBRIFICATION
    • offers lubricants + service on-site identification (movable lab) of equipment in efficiency , and the potential reduction of emissions’ impact
    the innovative interaction between the company and the client, make the companies’ economic interest to be even other than only selling higher amount of lubricant
  • 11. E.-E. SYSTEM INNOVATION (TYPE I) ADDING VALUE TO THE PRODUCT LIFE CYCLE a c ompany ( alliance of companies ) provides additional services - maintenance, repair, up-grading , substitution and product take back - to guarantee life cycle performance of the product ( sold to the client)
  • 12.
    • AMG: SOLAR HEAT SERVICE
    • hot water itself is sold as an entire service (payment x litre); hot water is produced by sun energy + methane;
    • service include: methane supply ( not directly paid ), equipments and meter ( not owned ) transportation, installation and maintenance.
    the innovative interaction between the company and the user, make the companies’ interest to design equipment minimising methane consumption (maximises the income) and increment solar energy (because of higher income)
  • 13. E.-E. SYSTEM INNOVATION (TYPE II) P ROVIDING FINAL RESULTS TO CUSTOMERS a c ompany ( alliance of companies ) provides a customised mix of services, instead of products, in order to provide a specific final result to the customer the client does not own the products and does not operate on them to obtain the final satisfaction (the client pays the company to provide the agreed results)
  • 14.
    • ARISTON + ENEL : PAY-PER-USE
    • payment is based on number of washes and includes: delivery of a washing machine at home ( not owned ), electricity supply ( not directly paid ), maintenance, up-grading and end-of-life collection.
    the innovative interaction between the companies and the client, make the companies’ interest to design and provide high efficient, long lasting, reusable and recyclable washing machines
  • 15. E.-E. SYSTEM INNOVATION (TYPE III) ENABLING PLATFORMS FOR CUSTOMERS company ( alliance of companies ) provides access to products, tools, opportunities enabling clients to get their “satisfaction” the client does not own the product/s, but operates on them to obtain the “satisfaction” (and pays only for the use of the product/s)