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Taming the 24/7 news beast
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Taming the 24/7 news beast

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Do you think you're finished when you file your story for print? Your readers don’t. We offer some suggestions on prioritizing your busy days and tips on how to dip your toe into the churning waters ...

Do you think you're finished when you file your story for print? Your readers don’t. We offer some suggestions on prioritizing your busy days and tips on how to dip your toe into the churning waters of the never-ending news cycle. (Fort Worth Star-Telegram)

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    Taming the 24/7 news beast Taming the 24/7 news beast Presentation Transcript

    • News, 24/7
      Taming the new media beast
      1
    • Anatomy of a multi-platform story
      2
    • Anatomy of a multi-platform story
      3
    • Anatomy of a multi-platform story
      Planning -- for ALL facets of story
      Equipment – laptop, Flip video camera, recorder
      Flexibility – computer crashed
      Collaborate – handed off some pieces
      Practice – started playing around in January
      Commitment– easy to say not enough time
      4
    • What works best at S-T.com
      Local, local, local
      Breaking news, especially cops
      On-the-scene raw video, photos
      Columns, analysis, opinion
      Investigative, presented properly (not just long text)
      Texas and local politics
      Sports breaking news and analysis
      5
    • Most popular stories (April)
      Charean Williams’ Mock Draft
      Charean Williams’ Mock Draft
      Driver complaints lead to tollway action
      Watauga man dies in motorcycle crash
      Teen with heart condition dies in fight
      6
    • Most popular stories (April)
      If Texas won’t act on payday loans …
      Fracking signs cause stir in Southlake
      Heavy rain drenches North Texas
      Death Row inmate denied clemency
      Fort Worth HS student dead after fight
      7
    • Most popular blogs (2011)
      SB ticketholders furious over lost seats (SB blog)
      Sky Talk blog
      Robots, guns, horses highlight SB security demo
      Crime Time blog
      Super Bowl blog
      8
    • Most popular blogs (2011)
      Foul Territory (Rangers) blog
      Cowboys blog
      Barnett Shale blog
      Texas’ search for new DB coach (Colleges)
      Man kept wife in basement for 16 years (Crime)
      9
    • Most popular galleries (2011)
      Arl officer Jillian Smith funeral
      Fiery tanker crash on I-30
      Winter storm hits North Texas
      CowtownMarathon
      TCU band at Rose Bowl parade
      10
    • Most-watched videos (2010)
      Texas Stadium implosion
      Josh Hamilton celebration
      FW assault suspect caught on tape
      Amon Carter Stadium implosion
      FW armed robbery caught on tape
      11
    • Most-watched videos (2010)
      Video in FW excessive force case
      Blackhawk lands on Commerce St.
      Suicidal man stops traffic
      Galloway & Hate: Cuban’s Alamo?
      The Last Tailgate Party: Tx Stadium
      12
    • The 24/7 news cycle
      Around 5 a.m. 7 days a week (print)
      7 a.m. through noon weekdays (website)
      8 p.m. through midnight, 7 days a week (mobile)
      Saturdays and Sundays (tablets)
      13
    • The 24/7 news cycle
      Speed and freshness often best “platforms”
      Update when you get key info
      Exs: Weather, traffic, breaking crime
      Be ready to update print story as needed
      Sign up for alerts, watch wires, watch Twitter
      14
    • Storytelling toolkits
      Text
      Photos
      Audio
      Video
      Interactive (polls)
      Graphics
      Databases
      • Use easiest tech
      • Check equipment
      • Break story in pieces
      • Think beyond print
      • Collaborate
      • Try, try, try
      • Don’t stress on perfect
      15
    • Learning new skills
      What will you use it for?
      How well does it fit with your other skills?
      Above all, is it a skill that’s going to be relevant for a long time?
      16
    • Learning new skills
      Reporters: Good audio and social media
      Editors: Which storytelling platforms to use
      Photographers: Audio slide shows, video
      Copy editors: Compelling, searchable headlines
      Graphic artists: Flash, APIs (Google)
      Page designers: Mobile platforms, HTML 5
      17
    • Time-saving tips
      Use automation when possible
      Start with easiest tech
      One new thing at a time
      Collaborate!
      Use RSS, Twitter, Google alerts wisely
      Don’t worry about perfect!
      18