Taming the 24/7 news beast


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Do you think you're finished when you file your story for print? Your readers don’t. We offer some suggestions on prioritizing your busy days and tips on how to dip your toe into the churning waters of the never-ending news cycle. (Fort Worth Star-Telegram)

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Taming the 24/7 news beast

  1. 1. News, 24/7<br />Taming the new media beast<br />1<br />
  2. 2. Anatomy of a multi-platform story<br />2<br />
  3. 3. Anatomy of a multi-platform story<br />3<br />
  4. 4. Anatomy of a multi-platform story<br />Planning -- for ALL facets of story<br />Equipment – laptop, Flip video camera, recorder<br />Flexibility – computer crashed<br />Collaborate – handed off some pieces<br />Practice – started playing around in January<br />Commitment– easy to say not enough time<br />4<br />
  5. 5. What works best at S-T.com<br />Local, local, local<br />Breaking news, especially cops<br />On-the-scene raw video, photos<br />Columns, analysis, opinion<br />Investigative, presented properly (not just long text)<br />Texas and local politics<br />Sports breaking news and analysis<br />5<br />
  6. 6. Most popular stories (April)<br />Charean Williams’ Mock Draft <br />Charean Williams’ Mock Draft <br />Driver complaints lead to tollway action <br />Watauga man dies in motorcycle crash <br />Teen with heart condition dies in fight <br />6<br />
  7. 7. Most popular stories (April)<br />If Texas won’t act on payday loans … <br />Fracking signs cause stir in Southlake <br />Heavy rain drenches North Texas <br />Death Row inmate denied clemency <br />Fort Worth HS student dead after fight <br />7<br />
  8. 8. Most popular blogs (2011)<br />SB ticketholders furious over lost seats (SB blog)<br />Sky Talk blog<br />Robots, guns, horses highlight SB security demo<br />Crime Time blog<br />Super Bowl blog<br />8<br />
  9. 9. Most popular blogs (2011)<br />Foul Territory (Rangers) blog<br />Cowboys blog<br />Barnett Shale blog<br />Texas’ search for new DB coach (Colleges)<br />Man kept wife in basement for 16 years (Crime)<br />9<br />
  10. 10. Most popular galleries (2011)<br />Arl officer Jillian Smith funeral <br />Fiery tanker crash on I-30<br />Winter storm hits North Texas<br />CowtownMarathon<br />TCU band at Rose Bowl parade<br />10<br />
  11. 11. Most-watched videos (2010)<br />Texas Stadium implosion <br />Josh Hamilton celebration<br />FW assault suspect caught on tape <br />Amon Carter Stadium implosion<br />FW armed robbery caught on tape <br />11<br />
  12. 12. Most-watched videos (2010)<br />Video in FW excessive force case <br />Blackhawk lands on Commerce St. <br />Suicidal man stops traffic <br />Galloway & Hate: Cuban’s Alamo? <br />The Last Tailgate Party: Tx Stadium <br />12<br />
  13. 13. The 24/7 news cycle<br />Around 5 a.m. 7 days a week (print)<br />7 a.m. through noon weekdays (website)<br />8 p.m. through midnight, 7 days a week (mobile)<br />Saturdays and Sundays (tablets)<br />13<br />
  14. 14. The 24/7 news cycle<br />Speed and freshness often best “platforms”<br />Update when you get key info<br />Exs: Weather, traffic, breaking crime<br />Be ready to update print story as needed<br />Sign up for alerts, watch wires, watch Twitter<br />14<br />
  15. 15. Storytelling toolkits<br />Text<br />Photos<br />Audio<br />Video<br />Interactive (polls)<br />Graphics<br />Databases<br /><ul><li>Use easiest tech
  16. 16. Check equipment
  17. 17. Break story in pieces
  18. 18. Think beyond print
  19. 19. Collaborate
  20. 20. Try, try, try
  21. 21. Don’t stress on perfect</li></ul>15<br />
  22. 22. Learning new skills<br />What will you use it for?<br />How well does it fit with your other skills?<br />Above all, is it a skill that’s going to be relevant for a long time?<br />16<br />
  23. 23. Learning new skills<br />Reporters: Good audio and social media<br />Editors: Which storytelling platforms to use<br />Photographers: Audio slide shows, video<br />Copy editors: Compelling, searchable headlines<br />Graphic artists: Flash, APIs (Google)<br />Page designers: Mobile platforms, HTML 5<br />17<br />
  24. 24. Time-saving tips<br />Use automation when possible<br />Start with easiest tech<br />One new thing at a time<br />Collaborate!<br />Use RSS, Twitter, Google alerts wisely<br />Don’t worry about perfect!<br />18<br />