Mobile Marketing: Why you aren't done when you finish the app

  • 644 views
Uploaded on

Depeloping your app and uploading it to the store is only half of the job! If you want your app to stand out and get revenues, invest some time and money on Mobile Marketing. Here you'll have some …

Depeloping your app and uploading it to the store is only half of the job! If you want your app to stand out and get revenues, invest some time and money on Mobile Marketing. Here you'll have some tricks to start with :)

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
644
On Slideshare
0
From Embeds
0
Number of Embeds
9

Actions

Shares
Downloads
12
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Why You Aren't Done When the App is in the Store? Vanessa Estorach @vestorach #nsbarcelona
  • 2. I have the answer… iOS October 22, 2013 1,000,000 Android January, 2014 1,023,902 Windows Phone December, 2013 200,000 @vestorach #NSBarcelona
  • 3. You don’t want to be…
  • 4. Can I really do something?
  • 5. Who am I? I’m Vanessa Estorach e-growing.com #Entrepreneur #SocialMediaEnthusiast #MobileSensei #CookingLover #Strategist #Traveller @vestorach #NSBarcelona
  • 6. Why are you here? Make more €€€ Make your app stand out Just Curious Other… You don’t KNOW… @vestorach #NSBarcelona
  • 7. Let’s start!
  • 8. Do you know him?
  • 9. I want you to watch a very short video… @vestorach #NSBarcelona
  • 10. He has… PRODUCT GOAL
  • 11. He has NO… COMMUNICATION DESIGN
  • 12. You have… PRODUCT GOAL [App]
  • 13. Very important thing! €€€
  • 14. 2 Secret Ingredients… €= Conversions Communication @vestorach Exposure Design #NSBarcelona
  • 15. Let’s get started!
  • 16. How can you promote your APPs? Inside the app @vestorach Outside the app #NSBarcelona
  • 17. How can you promote your APPs? Inside the app NAME ICON SCREENSHOTS DESCRIPTION KEYWORDS REVIEWS @vestorach #NSBarcelona
  • 18. How can you promote your APPs? Outside the app WEB PAGE SOCIAL MEDIA ADS PR @vestorach #NSBarcelona
  • 19. Let’s start with… Inside the app ¡Hola que ASO! @vestorach #NSBarcelona
  • 20. App Store Optimization
  • 21. What do you see?
  • 22. What do you really see?
  • 23. App Name
  • 24. How do you choose it?
  • 25. #1 I just make it up
  • 26. #2 Brainstorming with your colleagues
  • 27. #3 I do some research and I see my competitors’ names
  • 28. My recommendation: Follow the 3 steps
  • 29. And always include keywords
  • 30. Because keywords influence your app rank!
  • 31. App Icon
  • 32. Do you see the difference?
  • 33. Recommendations #1 Never include words #2 Keep it simple #3 Icon/App consistency @vestorach #NSBarcelona
  • 34. With a good icon…
  • 35. … you convince us to open your app
  • 36. App Screenshots
  • 37. “A Picture is Worth a Thousand Words” @vestorach #NSBarcelona
  • 38. Never post your screenshots naked #1 Mix them #2 Write on them #3 Play with them @vestorach #NSBarcelona
  • 39. Design has HIGH IMPACT IT’S YOUR FIRST IMPRESSION!
  • 40. App Description
  • 41. Remember #1 We are lazy… We only read the first 2 or 3 lines of the description #2 In Android apps: Include keywords! @vestorach #NSBarcelona
  • 42. App Keywords
  • 43. What tools can we use?
  • 44. - Similar to the old Google Keyword Tool - Not 100% perfect - Free - Very easy to use http://www.straply.com/
  • 45. - Suggest competitors keywords - Suggest some top keywords for your app - Relevant information (from the App Store) http://www.appcodes.com/
  • 46. - Track your rankings - Compare your progress with your competitors - Identify relevant keyword http://www.mobiledevhq.com/
  • 47. App Reviews
  • 48. How can you get them?
  • 49. #1 Ask your colleagues @vestorach #NSBarcelona
  • 50. #2 Get your app reviewed Don’t forget in your mail: Popular Review Sites: • App name • Macworld.com • Link to your app • Description • Screenshots • Macrumors.com • Video • Arstechnica.com • Price • Contact information • Promocode @vestorach • Tuaw.com • Engadget.com • Mactech.com #NSBarcelona
  • 51. #3 Pay for reviews @vestorach #NSBarcelona
  • 52. To sum up… €= Exposure Conversions NAME KEYWORDS ICON DESCRIPTION SCREENSHOTS REVIEWS @vestorach #NSBarcelona
  • 53. ASO is like going out…
  • 54. … If you don’t interact, you won’t get the girl
  • 55. Let’s interact! Outside the app WEB PAGE SOCIAL MEDIA ADS PR @vestorach #NSBarcelona
  • 56. Web Page
  • 57. Why? @vestorach #NSBarcelona
  • 58. Why? #1 Before downloading the app… web research! #2 Somewhere to contact you #3 Build your Brand @vestorach #NSBarcelona
  • 59. Use pre-design-mobile-optimized templates @vestorach #NSBarcelona
  • 60. We are @vestorach SOCIAL #NSBarcelona
  • 61. @vestorach #NSBarcelona
  • 62. Social Media
  • 63. At least… Mentions  Explain new features @vestorach #NSBarcelona
  • 64. Ads
  • 65. Do you know?
  • 66. CPM
  • 67. CPC
  • 68. CPI
  • 69. #1 Mobile Ad Networks
  • 70. You can use them to… Advertise your Apps Monetize your Apps
  • 71. ADMOB
  • 72. REVMOB
  • 73. CHARTBOOST
  • 74. Network Platform Known Model AdMob iOS, Android, Windows Phone CPC Supported Ad Format Banner, Smart Banner, Interstitial, Search, Table Characteristics - best integration - low revenue - support is hard to reach. @vestorach #NSBarcelona
  • 75. Network Platform Known Model Supported Ad Format Chartboost iOS, Android CPC, CPI Interstitial Characteristics - the solution for game developers - optimize your revenue - easy integration - The ads are mostly about downloading another new game @vestorach #NSBarcelona
  • 76. Network Platform Known Model RevMob iOS, Android CPI Supported Ad Format Banner, Interstitial Characteristics - high revenue - easy integration - SDK that supports game engine @vestorach #NSBarcelona
  • 77. #2 Incentivized Download
  • 78. TAPJOY
  • 79. Network Platform Known Model Tapjoy iOS, Android, Windows Phone CPI Supported Ad Format Banner, Interstitial, Video, Offer Wall Characteristics - they offer the gamers the chance to earn virtual currency by performing real-world action - Over 77 million monthly active users are on Tapjoy - Apple has banned it (access with web) @vestorach #NSBarcelona
  • 80. #3 Free Cross-Promotion
  • 81. How? with Other Developers’ Apps with Your Own Apps
  • 82. PR
  • 83. Which one? #1 Google it! #2 Where you’d like to be published? #3 Where are your competitors? @vestorach #NSBarcelona
  • 84. How can you reach them? With a Press Release that should contain:  App name  Video  Link to your app  Price  Description  Contact information  Screenshots @vestorach  Promocode #NSBarcelona
  • 85. Are they going to publish me? The first time for sure, NOT. You FIRST have to establish a relationship with the blogger or journalist. @vestorach #NSBarcelona
  • 86. To sum up… €= Exposure KEYWORDS WEB PAGE SOCIAL MEDIA @vestorach NAME Conversions REVIEWS DESCRIPTION PR ICON SCREENSHOTS ADS #NSBarcelona
  • 87. Ask yourself: “Am I…?” • Telling a story? • Investing in design? • Researching keywords? • Socializing my app? • Building a brand? • Investing in ads? @vestorach #NSBarcelona
  • 88. But always with a…
  • 89. Exemple of No Planning
  • 90. Exemple of Planning #1 #2 #3 #4
  • 91. You know the secret formula… €= Conversions Communication @vestorach Exposure Design #NSBarcelona
  • 92. Experiment! #1 Plan #4 Repeat & Improve #2 Test #3 Measure
  • 93. Keep the conversation on THANK YOU! @vestorach vestorach@e-growing.com