PLEASE NOTE: You may need to print out page 5-6 , answer the questions and bring it along on Saturday
1. A person with an exceptional ability to
attract clients, use connections and increase
2. An employee who brings a substantial
amount of profitable business to a firm.
3. An employee who creates a significant
amount of new business to a company.
Inspired by Native American tradition, the Rainmaker is one who uses
his power to bring rain to nourish crops that feed the tribe. In an
organisation, a rainmaker is the revenue-bringer to a company. She
brings the very lifeblood of the organisation and makes the cash
An expansive definition
In business, a rainmaker is a person who brings in
new business and wins new accounts almost by
magic, since it is often not readily apparent how this
new business activity is caused. It means generating
substantial new business or additional cash flow
from sources sometimes outside established business
channels, sometimes by connecting with people in
non-traditional or hidden markets, and sometimes by
prompting current clients to spend more money. A
rainmaker is usually a key figure in the business or
organization and not necessarily a salesperson.
YOU are the key...
How many times have you waited for;
Something to happen
Someone to help
Someone to do it
The truth is if you are want to do it and willing to learn
how, then YOU can be the reason:
1. Why you succeed.
2. Why you are in profit
3. Why you get the funding
4. Why your business start
5. Why the clients keep on coming
If you think you cannot fail, what would you want to achieve?
Why do you think you have not achieved it?
What is the one thing that if changed would make a lot of
difference to you achieving your business/career desires?
How can YOU help YOU to succeed?
Money follow value.
Money follow the wants you are met
Money follow the needs you met
It is possible to make money successfully
There are at least 8 easy methods to raise your business finance.
This would be discussed at The Rainmaker Business Bootcamp with
opportunities to get investors or apply for funding at the Bootcamp.
Strategies to automate your sales and marketing activities would
save you money and at least double your income. There are free
business tools you can use to manage ALL your business activities,
understand your customers, manage your staff and run a seamless
operation. Information about the free tools to be given out at The
You can make profit.
Making profit is a normal state.
If you don’t care about profit, then get out of business!!!
Branding or Brandishing?
Every brand was once a start-up operation.
Avoid this error of selling a product, service or yourself, ONLY SELL
A BRAND. People buy into brands and they actually pay more for
brand names. Learn how to build a ‘verb’ brand at The Rainmaker
Get a List
Your first business is the business of list building. Use friends, social
media, direct actions, offers, questions and much more. FIRST get a
list, then build a relationship with the list. Learn how to BUILD your
list and get your first 1000 ‘qualified’ leads at The Rainmaker
ONE THING I WANT TO
What is the one thing you want to learn at The Rainmaker
Now email your ‘one thing’ to firstname.lastname@example.org
EIGHT HABITS OF
1. Successful rainmakers treat their clients as the most valuable
asset of their business.
Successful rainmakers treat their current and former clients as well
as, or better than they would treat a prospective client. They
recognise that existing clients are the most important people in their
Successful rainmakers nurture their relationships with their clients by
providing outstanding, not just good, service, staying in touch on a
regular basis, seeking feedback, celebrating clients’ successes, and
showing appreciation by sending gifts or hosting special clientappreciation events.
2. Successful rainmakers make business development a
Consistent business development requires a system. The
approaches are limitless and highly personal. Some people spend
the first ten minutes of each day involved in a business development
activity. Some schedule business development on their calendars,
just like client meetings or court appearances.
The important thing is that there is a structure in place that keeps
marketing a consistent priority, as opposed to something that is done
when there is a lull in a busy workload.
3. Successful rainmakers have a plan.
The people who are most successful at business development do
not commit “random acts of lunch.” Plans can take on many different
forms. They may be strategic and detailed, based on a vision, goals,
targets, strategies, and activities. Or a plan may be something as
simple as consistently pursuing three marketing activities that have
been successful in the past. One of the simplest plans consists of
writing an annual goal (for example, get three referrals from the
corporate department) on an index card and placing it in a pencil
drawer. Every time the drawer is opened, the goal is there.
4. Successful rainmakers focus on high-potential marketing
Successful rainmakers focus their limited marketing time where they
can get the biggest return on their investment: high-potential targets
that are most likely to become clients or refer them to potential
Successful rainmakers do not market to people who don’t know
them or their work until after they’ve mined their existing
Successful rainmakers invest their time in high-payoff marketing
5. Successful rainmakers follow up consistently.
The biggest marketing mistake that many make is failing to follow
up. Statistics show that less than 3 percent of all sales are made on
the first attempt.
Successful rainmakers recognize that their marketing activities must
coincide with the client’s need. And the only way to ensure that
happens is to use consistent follow-up to stay on the client’s screen.
6. Successful rainmakers listen more than talk.
Successful rainmakers recognise that before they can sell
something, they need to know what the prospective client wants to
buy. Even the most articulate marketing pitch will fail if the client
does not need the services being marketed.
The only way to discover what clients require is to ask and then
listen to their answers. Only after clarifying their clients’ needs do
successful rainmakers try to sell their services.
7. Successful rainmakers ask for business at the appropriate
Successful rainmakers have figured out a way to comfortably ask for
business. Some people bring a marketing lunch to a close by asking,
“When do we get started?” Others might find that approach difficult.
They may choose to ask, “So, what’s our next step?” or “You know,
I’d really love to have an opportunity to work with you, because I
think I can address your needs. I think you’d be a great client and I’d
really enjoy working with you. How do we go about doing that?” No
matter what approach is used, like the Nike ad says, eventually the
time comes to “Just do it!”
8. Successful rainmakers are made, not born.
Most successful business developers are not born that way.
Consciously or unconsciously, they have adopted certain critical
See you at The Rainmaker
— Paul-Kayode Joash