Slideshow transcript
Slide 1: Inspiring Communication by: Martin Montoya Werner Iucksch Luiz Mastropietro
Slide 2: invisibility There are so many brands and adverts today that the consumer just prefer to ignore almost all of them (Source: Advertising Media Inter Center Website)
Slide 3:(Video #1) go to www.estalo.org/?p=542 and watch all the videos from this presentation Courtesy Lowe
Slide 4:
Slide 5:But what if instead of chaos, it was something like this. Which side would you look at?
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Slide 8:inspiring is not an option, it’s a necessity and it has to be all the time.
Slide 9:But… it´s not this simple:



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