SEO Blogging
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SEO Blogging

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How best to use blogging on and off your site to gain the most SEO benefits.

How best to use blogging on and off your site to gain the most SEO benefits.

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SEO Blogging SEO Blogging Presentation Transcript

  • Blogging
    How do I write blogs good and do other stuff good too?
  • What Blogs are used for?
    Opinion pieces
    Personal experience
    Easiest way to have your own website
    Stimulate business
    BLOG = Better Listings On Google
  • SEO friendly blogs
    Updated often
    What is “often”?
    Most agree at least once a week new content is needed. You can update once a day.
    Centered around 1 keyword and specific to 1 topic
    Best to stick to the rule to keep the KW in the:
    H1 of the blog,
    3 times in the body text and
    Ensure the KW is in the url
  • SEO friendly blogging software
    www.blogger.com
    www.blog.com
    www.wordpress.com
    All give free hosting
    Urls and blog indexing SEO friendly
    Actual blog layout SEO friendly
    Backend user friendly
  • Make your blog count
    The more often you update and submit to social bookmarking sites the more your blog in general will rank organically
    Submit to (a few examples):
    Reddit
    Digit
    See this article for a comprehensive list
    Blogs should build up their own PR and organic strength
  • Different types of blogs
    Two main different types of blogs
    Onsite blog
    External blog
  • Onsite blog
    Updated content when Google scrawls site (very important)
    Additional KWs
    Great casual way of updating your site visitors about new products
    Extra internal links (can be anchor text links)
  • Offsite Blog
    One way inlinks
    Great area to swap links as part of a ‘link weave’ (aka link wheel)
    Build up page rank for your blogs themselves so they have power and a voice in the industry
    Share link juice to a variety of your websites to keep a non circular flow of links (and no mutual links meaning you should not backlink from your websites to your blogs)
    The blogs themselves can rank organically and lead to more business
  • Blog content
    Not too long (around 2 paragraphs).
    Based around 1 topic
    Not always linking back to our website
    Finding inlinks for the blog (also comes from submitting to blog directories)
    Can use youtube clip, pics, interview style or recent online NP article
    Not formal language (in general)
    Needs activity at least once a week
    When we write the blogs they must use:
    1) Researched KW’s and
    2) Anchor text hyperlinks
  • Any Questions/Comments