PRESENCE PERFECT
PRESENCE PERFECT
Agenda
•
•
•
•
•
•

Natural footprint
Comprehensive ORM
Creative ORM solutions
Failed case study
What it should look like
...
Natural Footprint
•
•
•

•
•
Comprehensive ORM
Websites
Google
Autocomplete
Wikipedia
Guest posting/
professional
articles

Blogs

A 360
approach

3rd ...
Creative alternate solutions








Having a Nazi themed sex party?
What flooding looks like
The end result
Hummingbird
• Google likes answers to questions
– Conversational searches

• More focus on influencers
– Google + and soci...
The Future of ORM
Thank you
SMX Israel
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Online Reputation Management - SMX Israel 2014 - Paul Vesely

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Paul Vesely, explains the intricacies of performing successful online reputation management (also known as ORM) on a company, brand or individual.
This technique of online marketing is very specific and differs from traditional search engine optimization (also known as SEO) The idea of online reputation management is to build a variety of websites (web assets) and optimize them so they rank highly on a search results page.

Published in: Marketing, Technology, Business
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Online Reputation Management - SMX Israel 2014 - Paul Vesely

  1. 1. PRESENCE PERFECT PRESENCE PERFECT
  2. 2. Agenda • • • • • • Natural footprint Comprehensive ORM Creative ORM solutions Failed case study What it should look like The Future of ORM
  3. 3. Natural Footprint • • • • •
  4. 4. Comprehensive ORM Websites Google Autocomplete Wikipedia Guest posting/ professional articles Blogs A 360 approach 3rd party websites Profiles and directories Social media Pre-existing web pages
  5. 5. Creative alternate solutions       
  6. 6. Having a Nazi themed sex party?
  7. 7. What flooding looks like
  8. 8. The end result
  9. 9. Hummingbird • Google likes answers to questions – Conversational searches • More focus on influencers – Google + and social signals • Rich snippets (schema)
  10. 10. The Future of ORM
  11. 11. Thank you SMX Israel

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