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Going Online SEO Presentation

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How to quickly, easily, and at no cost get your budding business online and start generating business.

How to quickly, easily, and at no cost get your budding business online and start generating business.


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  • 1. Going Online
    How to get your new business online and how to get yourself found
    Copyright: Paul Vesely
  • 2. Paul Vesely
    Over 7 years in the online marketing world
    Experience in
    Web Development
    User Interface Design
    SEO
    PPC
    Education:
    Degree in Commerce (Marketing & Management)
    Certificate IV in workplace training
    Currently work as a Web Strategy Manager
    Also consult and lecture/trainings
    Copyright: Paul Vesely
  • 3. Training Agenda
    Tools to start your own website
    Promoting you website
    Onpage optimization
    Offpageoptimization
    Utilizing Social Media
    Facebook, Twitter, LinkedIn
    Website tools
    Marketing your business
    Generating leads for success
    Copyright: Paul Vesely
  • 4. Make your website
    Where to host it?
    What domain to buy?
    What top level domains suits your business need?
    What platform to build your website on:
    • Wix, Weebly
    • 5. WordPress, Joomla, Droopal
    • 6. Professional Web Developer
    • 7. Ensure you have a CMS
    • 8. Control over basic design, text, pictures etc
    Copyright: Paul Vesely
  • 9. Search Engine Optimization
    SEO is the process of optimizing a website in a way that allows it to perform well in search engines, such as ranking extremely high for targeted keywords.
    The primary goal of SEO is to increase the traffic for a website.
    The secondary goal of SEO is to increase conversion rates (depends on goal of website and product/service offered).
    Copyright: Paul Vesely
  • 10. Where does SEO help?
    Paid Search
    Using Google AdWord – Pay Per Click
    Organic Search
    Content relevant to searches
    Copyright: Paul Vesely
  • 11. SEO Approaches
    SEO – Search Engine Optimisation
    The Process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
    SEO involves:
    site coding (meta coding)
    content optimisation
    navigation (internal links)
    link exchanging (external links)
    Copyright: Paul Vesely
  • 12. Two concepts of SEO
    On page SEO – content
    Off page SEO - links
    Copyright: Paul Vesely
  • 13. How do you get search engines to notice you?
    On Site (content):
    Descriptive domain names (Where in the world are you?)
    Title tags – not spamy, unique per page, not longer than 58 characters
    Meta tags (key word & description) & robot tags
    Body text:
    Keywords (next slide)
    Anchor text hyperlinks
    Key word repetition, repetition, repetition – not over 6% keyword density
    Specific body content (Not everyone enters through the front door)
    Correct usage of H1 and H2 formatting styles
    Multimedia like videos & pictures
    Tagged pictures (Alt Tags)
    Fast page load times
    Copyright: Paul Vesely
  • 14. Keywords
    “If its not written on your site, how will people find you”?
    Use of landing pages
    Keyword research – using adwords tool:
    Local search volumes
    Global search volumes
    Competition
    Search Insights:
    Compare up to 5 words
    Copyright: Paul Vesely
  • 15. More Onpage Optimization
    Friendly navigation
    Clear call to action
    Easy Contact Us
    Form – use Captcha for anti spam
    Ph number
    Try not to write full email address
    Comments onpage
    Disqus - free
    Copyright: Paul Vesely
  • 16. Off site
    Off Site (inlinks/backlinking):
    Wikepedia
    Ezines
    Blogs & Forums
    Squidoo, Reddit, delicous, dig, stumbleupon
    Facebook, linkedIn, Twitter
    Here’s a good trick: type eg - links:transcriptionforeveryone.com
    Submit Your Site to Key Directories
    Submit Your Site to Industry Sites and Specialized Directories
    Request Reciprocal Links
    Write Articles for Others to Use in their Newsletters
    Begin a Business Blog (next few slides)
    Issue News Releases
    Comment on blogs/news with backlinks
    Copyright: Paul Vesely
  • 17. Break
    Copyright: Paul Vesely
  • 18. Blogging
    You can have an:
    Onsite Blog
    Offsite Blog
    Both are useful for different goals, yet both should follow similar ‘blogging rules’
    Update often
    What is “often”?
    Most agree at least once a week new content is needed. You can update once a day.
    Centered around 1 keyword and specific to 1 topic
    Best to stick to the rule to keep the KW in the:
    H1 of the blog,
    3 times in the body text and
    Ensure the KW is in the url
    Copyright: Paul Vesely
  • 19. Types of blogs
    Two main different types of blogs
    Onsite blog
    Updated content when Google scrawls site (very important)
    Additional KWs
    Great casual way of updating your site visitors about new products
    Extra internal links (can be anchor text links)
    Offsite blog
    One way inlinks
    Great area to swap links as part of a ‘link weave’ (aka link wheel)
    Build up page rank for your blogs themselves so they have power and a voice in the industry
    Share link juice to a variety of your websites to keep a non circular flow of links (and no mutual links meaning you should not backlink from your websites to your blogs)
    The blogs themselves can rank organically and lead to more business
    Copyright: Paul Vesely
  • 20. Make your blog count
    The more often you update and submit to social bookmarking sites the more your blog in general will rank organically
    Submit to (a few examples):
    Reddit
    Diggit
    Stumbleupon
    LinkedIn Groups
    Facebook pages
    On your blog:
    Facebook like button
    “Add this”
    Google +1 button
    Copyright: Paul Vesely
  • 21. Blog Content
    Not too long (around 2 paragraphs).
    Based around 1 topic
    Not always linking back to your website
    Finding inlinks for the blog
    Can use youtube clip or recent online NP article
    Not formal language (in general)
    Needs activity at least once a week
    When we write the blogs they must use:
    1) Researched KW’s and
    2) Anchor text hyperlinks
    Copyright: Paul Vesely
  • 22. What does a spider see?
    Add Google tool bar and page rank to your browser.
    Click on the cached snapshot of the page.
    Google 'scache is the snapshot taken of the page as it was crawled by spiders eggooglebot on the web.
    View text only
    Copyright: Paul Vesely
  • 23. Google’s secret algorithm
    This is what makes Google so powerful as a search engine finding relevant links for its users.
    The Google algorithm is a tightly guarded secret (and insiders say constantly changing).
    Basic’s:
    Text matching (from your search terms)
    Page rank
    Copyright: Paul Vesely
  • 24. Caffeine and Panda updates
    Caffeine & Panda appears to put more emphasis on social media such as Facebook, My Space and blogs
    Unique content and page load times
    Even with the changes, most white hat optimization tactics will continue to prevail
    Copyright: Paul Vesely
  • 25. Algorithm changes for Google
    Each algorithm change is supposed to revitalize the Google algorithm to provide users with a better search experience
    The official word is that the update is:
    "the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness, and other dimensions."
    Copyright: Paul Vesely
  • 26. Your response to Google’s Algorithm
    Higher keyword density. – no more than 7% keyword density
    Faster index. Most people report queries are returned at faster speeds.
    New – Indstant Page launch in the next few months
    Fresher results. Results are more current, including blog posts from the last few days.
    More emphasis on social media. SERPs contain more sites like Facebook, LinkedIn, Blogger, etc.
    Less emphasis on universal search. While this is a popular feature and was also implemented by other search engines, it doesn't help Google's paid search revenue. Therefore, universal results will be moved lower on the page to make paid search more visible.
    Increased prominence of video. While news and image listings moved further down the page, SERPs are prominently featuring video listings.
    Keywords in domain name. Google has always favored keywords in the domain name, and the new SERPs seem to weigh keyword domain names even higher. If you're launching a new site, a microsite with your keywords embedded within the URL might be wise.
    Copyright: Paul Vesely
  • 27. What tactics to use?
    Create a site with clear hierarchy and text links.
    Create a site map with links to important pages.
    Create information-rich pages describing your content clearly and accurately.
    Use keywords in text.
    Give preference to text over images.
    Make <title> elements and ALT attributes descriptive and accurate.
    Check for broken links and correct HTML.
    Keep outboundlinks on a given page to a reasonable number (<3 per page).
    Avoid hidden text or hidden links.
    No cloaking or sneaky redirects.
    Don't load pages with irrelevant keywords.
    Don't create multiple pages, subdomains, or domains with duplicate content.
    Don't create pages with malicious behavior (phishing, viruses, trojans, badware).
    Copyright: Paul Vesely
  • 28. Tools for measurement
    Webmaster Tools
    Submit sitemaps.xml
    Fix all html errors
    Check page load times
    See keyword entry
    See inlinks
    Analytics
    Make weekly/monthly reports
    Geographic
    Entry sources
    Bouce rate/time on site/pages viewed per visit
    Yahoo site explorer
    Inlinks
    Bing Webmaster
    Submit sitemaps
    Same as Google Webmaster Tools
    Facebook Insights
    Add the like button to your website
    Copyright: Paul Vesely
  • 29. Measuring Results
    CTR – Click through rate
    Impressions / Number of clicks
    For PPC campaigns: CPC – Cost per click (and paid banners)
    Average position on search engines related to specific targeted key words
    Conversion Rate
    ROI – Return on Investment
    Copyright: Paul Vesely
  • 30. Social media
    Twitter account
    Tweet regularity
    Hash Tagging
    Facebook Fan Page
    25 fans for url
    Regular posts
    More casual – make sure you interact
    LinkedIn
    Company Profile
    Personal profile
    Join relevant groups and be active
    Update status
    Copyright: Paul Vesely
  • 31. Other ways of promoting your business
    Include Your URL on Stationery, Cards, and Literature
    Promote using traditional media - NP, Radio etc
    Develop a Free Service
    E-Mail Strategies
    Install a "Signature" in your E-Mail Program
    Publish an E-Mail Newsletter
    Send Offers to Your Visitors and Customers
    Promote Your Site in Online Forums and Blogs
    Announce a Contest
    Coupons, discounts, specials
    Ask Visitors to Bookmark Your Site
    Exchange Ads with Complementary Businesses
    Devise Viral Marketing Promotion Techniques
    Paid Advertising Strategies in magazines, NP’s
    Buy a Text Ad in an E-Mail Newsletter
    Begin an Affiliate Program
    Purchase Pay Per Click (PPC) ads
    Copyright: Paul Vesely
  • 32. Stat’s of proven business development success methods
    Copyright: Paul Vesely
  • 33. Conversion Funnels
    Copyright: Paul Vesely
  • 34. Multi Leveled Lead Generation
    Copyright: Paul Vesely
  • 35. Thank you
    Questions?
    Constructive feedback on the presentation
    Copyright: Paul Vesely
  • 36. Copyright of this presentation
    Unauthorized use or distribution of any material from this presentation may violate copyright, trademark, and other laws and is subject to civil as well as criminal sanctions.The information provided here within may not, except where otherwise indicated, be reproduced, duplicated, copied, transferred, distributed, stored or otherwise exploited for any commercial use without prior written permission by Paul Vesely.
    Copyright: Paul Vesely