What is Global Content ManagementPresentation Transcript
What is Global Content Management?
Global Content Management (GCM) is NOTContent Management Systems for Websites.
Global Content Management (GCM) isa newly-coined term that is the latest buzz in the localization industry.
When businesses set their sights on international markets to acquire morecustomers & expand their revenue streams
GCM service providers are the partner of choice for these companies.
A GCM provider manages the entire range ofcontent related processes for aglobal audience.
GCM service providers have the expertise to Create Content Localize Content Distribute Content
Good GCM service providers are also able to caterto other content needs of businesses, this would include printing and duplication of content
ExampleA major furniture brand is coming up with a newcatalogue for its products meant for severalAsian and European countries.
To Maximize convenience andReduce the number of vendorsthey work with, they decide to work with a GCM service provider.
Good GCM service provider would beable to undertakes the following task1. Content Creation and Translation2. Design and Desktop publishing3. Localization4. Printing5. International Distribution
1: Content Creation and TranslationThe copywriters come up with creative contentfor the catalogue, which is then translated intodifferent languages by professional native, in-country translators.
2. Design and Desktop PublishingNext, based on the corporate identity guide ofthe furniture brand, a design befitting the imageof the brand is perfected to the client’ssatisfaction.
3. LocalizationAspects such as colours or graphics will be tweakedto suit the local conventions of the different targetmarkets.
4. PrintingThe GCM service provider then arranges for theprinting of the catalogues
5. International distributionFinally, GEM Service providers will work with aninternational courier partner to distribute thecollaterals to the various destinations.
Case Study - Yara International ASAThe World’s Leading Supplier of Crop Nutrients Head quartered in Oslo, Norway, Yara has a global presence in more than 50 countries.
Case Study - Yara International ASAThe World’s Leading Supplier of Crop Nutrients They were faced with the need to ensure that its ethics and compliance guide would strike a chord with its employees across the globe and be consistent in tone across their global offices
Case Study - Yara International ASAThe World’s Leading Supplier of Crop Nutrients Yara engaged a GCM service provider to localize their English guide into nine languages.
Case Study - Yara International ASAThe World’s Leading Supplier of Crop Nutrients The GCM service provider then handled the desktop publishing (DTP), print and distribution specifications to over 45 locations including Brazil, France, and the US.
Case Study - Yara International ASAThe World’s Leading Supplier of Crop Nutrients This resulted in great savings for Yara in terms of time and coordination efforts.
Now that you’ve acquired GCM as part of yourlingo, you know who to call when you needend-to-end multilingual content services