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Libraries and social networking: impact and challenges in today's generation

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presented by Fe Angela M. Verzosa at the forum sponsored by St. Thomas of Villanova Main Library, San Sebastian College-Recoletos de Cavite, Cavite City on November 2010

presented by Fe Angela M. Verzosa at the forum sponsored by St. Thomas of Villanova Main Library, San Sebastian College-Recoletos de Cavite, Cavite City on November 2010

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  • Social networking is one of the most active web -based activities in the Philippines , with Filipinos being declared as the most active users on a number of web-based social network sites such as Friendster and Multiply . The use of social networking website has become extensive in the Philippines that the country has been tagged as "The Social Networking Capital of the World," and has also become part of Filipino cyberculture . Social networking is also used in the Philippines as a form of election campaign material, as well as tools to aid criminal investigation. A study released by Universal McCann entitled "Power To The People - Wave3" declared the Philippines as "the social networking capital of the world," with 83 percent of Filipinos surveyed are members of a social network. They are also regarded as the top photo uploaders and web video viewers, while they are second when it comes to the number of blog readers and video uploaders. [3] With over 7.9 million Filipinos using the Internet , 6.9 million of them visit a social networking site at least once a month. Meanwhile, Multiply president and founder Peter Pezaris said that the Filipino users of their site comprised the largest and most active group in terms of number of subscribers and of photographs being uploaded daily. About 2.2 million out of more than nine million registered users of Multiply are Filipinos, outnumbering even nationalities with a bigger population base like the United States, Indonesia, and Brazil . Also, one million photographs are uploaded by Filipinos to Multiply every day, which is half of their total number worldwide. [7] Sixty percent of Filipino users of Multiply are female, while 70 percent are under the age of 25. In comparison, Filipino Friendster users are between the ages 16 to 30, with 55 percent of them female. [7
  • The University of Illinois at Urbana-Champaign Library has established a Myspace page which acts as a portal leading back to the library website. They have even created a library catalog search box which other MySpace members can add to their own profiles. By establishing a presence in a community which their patrons already interact in, they are making themselves more visible and accessible to a large demographic of potential users.
  • MySpace Austin Public Library provides their Mission Statement.
  • The University of Central Florida promotes their Ask a Librarian service through their MySpace page.
  • MySpace Free Library of Philadelphia, a clean and simple design
  • MySpace Free Library of Philadelphia, a clean and simple design
  • MySpace American Library Association account
  • MySpace The American Library Association has incorporated other services into their site such as You Tube clips and Instant Messaging with Meebo.
  • MySpace Blog entries, Customized URL, Song, About Me sections
  • MySpace Interests, Who we’d like to meet, Calendar and Friend’s Space
  • Beyond academia, librarians are using social networks to network with other librarians and keep up with new happenings in the LIS field. There are over 2,500 librarians who belong to the Ning Library 2.0 social network in which librarians are chatting in forums, blogging, uploading photos and videos, and making connections.
  • Librarians such as Lois Coleman of Barnard College are going where the users are and reaching out to students through their Facebook profiles. You can see that she is encouraging students to send her their tricky reference questions.
  • A host of academic libraries have created Facebook applications which enable their patrons to search their library catalogs and in some cases articles from within Facebook. Facebook applications have been such a huge hit with members that they have accounted for a 37% increase in activity between May when the feature was released and August of this year.
  • LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth. LibraryThing is a full-powered cataloging application, searching the Library of Congress, all five national Amazon sites, and more than 80 world libraries. You can edit your information, search and sort it, "tag" books with your own subjects, or use the Library of Congress and Dewey systems to organize your collection. How can libraries use LibraryThing? Fully integrate LibraryThing's social data into your catalog using LibraryThing for Libraries . LTFL lets you add tag-based browsing, book recommendations, ratings, reviews and more to your OPAC, by integrating with LibraryThing and its high-quality book data. can use LibraryThing as a catalog for their collection.
  • Blogs are websites with dated items of content in reverse chronological order, self-published by bloggers. Items – sometimes called posts - may have keyword tags associated with them, are usually available as feeds, and often allow commenting . There are now more than 112 million blogs Blogs can be hosted by dedicated blog hosting services , or they can be run using blog software , such as WordPress , Movable Type , Blogger or LiveJournal , or on regular web hosting services .
  • The Kelvin Smith Library at Case Western Reserve University blogs about library news such as database changes, university receptions, and digital video acquisitions.
  • The Binghampton University library has initiated a business blog on which they blog about electronic reference resources, business database news, and statistical sources.
  • The librarians at Williams College created a library welcome video for new students which leads them on a mystery tour of the library. They have it hosted up on YouTube. It's an engaging way to introduce new students to the campus library as well as to its librarians.
  • Flickr is a photo sharing website with an online community platform. It was one of the earliest Web 2.0 applications. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository. Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means. It hosts over two billion images
  • The Colorado College Tutt & Coburn Libraries displays its special collection of photographs of the college libraries dating back to the nineteenth century and makes it available to the public thru Flickr.
  • University of Minnesota Libraries is using… PMWiki to create a staff intranet It is a centralized repository of organizational knowledge With over 3,000 pages including instructions for signing up for library listservs, travel policies, library division pages, and organizational charts. Because wikis allow uploading & storing files, they are able to provide HR forms, and authorization forms, for their employees to download
  • The Antioch University New England Library staff has created a Training & Support Wiki Using SeedWiki The have Library opening and closing procedures, instructions for using the ILS, book processing information, phone operations, time sheets, and log-in troubleshooting.
  • Ohio University Libraries has combined their marketing, general, and international business subject guides in one place to create BizWiki A searchable & easily updatable resource for patrons which anyone can edit. Using Media Wiki, they have created this information resource about business databases and resources, instructional articles on how to research companies, guides to various industries, FARQs
  • Organizations are using them for conference planning – an informal space to have information about speakers' and attendees schedules, dining information, tagging and twitter information. This is the ALA annual conference wiki.
  • Wikis can also be used as resource reviews collections Which is what the Butler University Libraries are doing with... Seed wiki They have over 130 Reviews of databases, books, websites, and style guides that are part of their Reference collection
  • And librarians are using them for best practices collections, such as on the lib success wiki, also the library instruction wiki is a collection of all the best resources for instructional librarians, etc.
  • WikiPilipinas is now the biggest collaborative writing project on the Philippines.
  • PAARLWiki is a project I spearheaded to provide our community of library information professionals with sources available locally and through the Internet, particularly on research articles, case studies, lecture presentations, technical reports, etc. on Philippine librarianship. In addition, I added more online information on library standards, profiles of various library organizations in the country, and outstanding librarians. I also uploaded many useful links on anything that is library-related, or may be useful to libraries.

Transcript

  • 1. Libraries and Social Networking : Impact and Challenges in today’s generation Presented at the forum sponsored by San Sebastian College-Recoletos Library Cavite City, 25 November 2010 By Fe Angela M. Verzosa
  • 2.
    • What is Social Networking
    • What is a Social Software
    • What are the popular Social Networking sites?
    • Why network? Goals? Motivations?
    • Types of Social Network Service
    • Skills required of a Social Networking Literate Librarian
    • Uses and applications of social networks in Libraries
    • Uses of Blogging, Media-sharing tools, Wikis
    • Benefits and Opportunities of Social Networking
    • Negative views and potential risks
    • Basic Tips in Social Networking
    • Tips for Online Safety
    Focus
  • 3.
    • Social networking
    • one of the most active web-based activities in the Philippines
    • with Filipinos being declared as the most active users on a number of web-based social network sites such as Facebook, Twitter, Friendster and Multiply.
    • Cited in:
    • http://en.wikipedia.org/wiki/Social_networking_in_the_Philippines
  • 4.
    • Number of Filipinos with Internet access has increased from 2 million subscribers in 2000 to an estimated 29.7 million by the end of this year
    • Internet usage increased from 23 percent in 2007 to 28 percent, according to a 2008 survey conducted by Nielsen and Yahoo on Filipino Internet habits study .
    • 47% of all internet time are spent in internet cafes.
    • Social networking is a key online activity.
  • 5.
    • Overall popular online activities :
    • 63% - Email/Instant messaging
    • 58% - Searches
    • 53% - Playing online games
    • 51% - Download/upload of photos
    • 51% - Social networking
    • 24% - Reading news online
    • 3% - Online banking/purchasing products
  • 6.
    • Other relevant facts:
    • Philippines has been tagged as "The Social Networking Capital of the World”
    • 83 percent of Filipinos surveyed are members of a social network (Universal McCann)
    • also regarded as the top photo uploaders and web video viewers , while they are second when it comes to the number of blog readers and video uploaders
  • 7.
    • Other relevant facts:
    • 2.2 M out of 9M registered Multiply users are Filipinos, outnumbering even nationalities with a bigger population base like the United States
    • 1M photographs are uploaded by Filipinos to Multiply every day, which is half of their total number worldwide
    • 60% Filipino Multiply users are female, while 70% are under 25
    • Friendster - the Philippines now holds the record of “having the most number of Friendster users worldwide” with 87% of local Internet users
    • 55% Filipino Friendster users are female, and between 16 to 30
  • 8. Facebook users by country 83.8% 10,610,080 Spain 10 256.1% 12,978,440 Mexico 9 436.8% 14,600,300 Philippines 8 29.6% 15,497,900 Canada 7 62.9% 16,647,260 Italy 6 75.7% 18,942,220 France 5 82.1% 22,552,540 Turkey 4 298.9% 25,912,960 Indonesia 3 41.9% 26,543,600 UK 2 81.4% 125,881,220 USA 1 Growth % By July 2010 Country Rank
  • 9. What is…
  • 10.
    • Connecting with existing networks, making and developing friendships /contacts
    • Developing an online presence
    • Viewing content and/or finding information
    • Creating and customizing profiles
    • Authoring and uploading your own content
    • Adding and sharing third-party content
    • Posting messages
    • Collaborating for
    • e-learning
  • 11.
    • Librarians are responding to the popularity of social networking sites and their expanding role in the creation, use, and sharing of information by engaging them as a central medium for interacting with library patrons and providing services to meet their information needs
  • 12. What is Social Software?
    • a range of web-enabled software programs that allow users to interact and work collaboratively with other users
    • includes the ability to browse , search , invite friends to connect and interact , chat , share film reviews, comments, blog entries, favorites, discussions, events, videos, ratings, music, classified ads, tag and classify information, etc.
    • functions like an online community of internet users
  • 13. Social Networking Sites
  • 14.
    • For election campaign and for politicians to communicate with their constituents
    • As tools to aid criminal investigation
    • As tools for promotion and marketing
    • Schools use it to communicate and interact with students, faculty and alumni
    • For e-learning, to exchange information, opportunities, and ideas
    USES of social websites
  • 15.  
  • 16.  
  • 17.  
  • 18. Motivations
  • 19. Motivations for Social Networking
    • Anticipated Reciprocity contribute valuable information; expect that one will receive useful help and information in return
    • Increased Recognition - individuals want recognition for their contributions
    • Sense of efficacy – contributors believe that they have had some effect on this environment or community
  • 20.
    • What is Social Networking
    • What is a Social Software
    • What are the popular Social Networking sites?
    • Why network? Goals? Motivations?
    • Types of Social Network Service
    • Skills required of a Social Networking Literate Librarian
    • Uses and applications of social networks in Libraries
    • Uses of Blogging, Media-sharing tools, Wikis
    • Benefits and Opportunities of Social Networking
    • Negative views and potential risks
    • Basic Tips in Social Networking
    • Tips for Online Safety
    Focus
  • 21. Types of social networking service
    • Profile-based
    • organized around members’ profile pages that mainly consist of information about an individual member, including the person’s picture and details of interests, likes and dislikes.
    Users develop their spaces in various ways, and can often contribute to each other’s spaces, typically leaving text, embedded content or links to external content through message walls, comment or evaluation tools. - Best examples of profile-based services: Facebook, Friendster, MySpace, Multiply.com, Sosyalan.com
  • 22.
    • Content-based
    • the user’s profile remains an important way of organizing connections, but plays a secondary role to the posting of content.
    • Best examples
    • Flickr - for photo-sharing
    • YouTube – for video-sharing
    • Last.fm – for music-sharing
    • LibraryThing – for sharing personal
    • library catalogs and book lists
    Types of social networking service
  • 23.
    • skills for interacting with patrons within the sites
    • understanding and articulating the nature of social networking sites
    • creating presences and content
    • evaluating and applying information
    • and having the ability to assist patrons with gaining and applying these skills .
  • 24.
    • Other skills for a social networking literate librarian
    • Searching and navigating
    • teaching
    • Providing quality library services
    • Being informed, being ahead, and empowering others to develop and apply these skills
  • 25. What are the uses and applications of Social Networks in libraries?
  • 26. Uses and Applications in Libraries
    • Market library services
    • Provide links and information
    • Sharing – discussion topics pictures/music/videos
    • Participation - create a dialog
    • Getting feedback
    Great tools for : Library Portals Networking Marketing & Promotion Outreach Branding
  • 27. Top Social Networking sites for Libraries
    • Facebook : most popular now because it is librarian- friendly, with many apps like JSTOR search, WorldCat, and much more.
    • MySpace : where the students are; libraries have taken advantage of this site's calendar, custom catalog search tools, and blog features to improve their presence..
    • Ning : to get connected with students, library associations, and more.
    • Blog : to disseminate information to lots of people at one time. Whether updating students on new collections, or just conversing with library staff
    • LinkedIn : for professionals to get library patrons connected with the people that can help them find information.
    • Twitter : a microblogging application, to keep staff and patrons updated on daily activities, like frequently updated collections, or even just scheduling.
    • YouTube : : see how other libraries are using YouTube by checking out the youtubeandlibraries wiki
    • SlideShare : for disseminating slideshow presentations
    • Footnote : On Footnote, you'll get access to original historical documents, and can update them with your own content and insights. You can even find personal anecdotes and experiences you won't find in reference books.
  • 28.  
  • 29. … as Library Portals Library catalog search box University of Illinois at Urbana-Champaign Library Portal at MySpace … as Library portal
  • 30. mission … as Library portal
  • 31. discussionboard photos events … as Library portal
  • 32. guides catalogs web … as Library portal
  • 33. Book reviews … as Library portal
  • 34. Univ of Indiana Inbox contains messages
  • 35. Catalog search Photos videos polls
  • 36. Example of a University library page
  • 37. Example of a community college page
  • 38. … a public library page … a high school media library
  • 39. Example of a local University library page @ Facebook FB features FB applications Feedback FB applications: books, journal articles, photos, videos, news, events, libsearch, reference resources...
  • 40. Other info No of fans
  • 41. Links to other FB pages
  • 42. Features photos and events
  • 43. … PAARL at Facebook … basic features: profile, photos/videos, news feed/status, events, discussions…
  • 44. … as a group page Feedback
  • 45. … as a fan page Suggest to Friends
  • 46. … basic features: profile, wall, notes, links, photos, news feed/status, events… Number of Fans
  • 47. … for Marketing/Promotion University of Central Florida promotes their Ask a Librarian service through their MySpace page
  • 48. … for Marketing/Promotion
  • 49. … blog entries … Mission statement
  • 50. … for Library Networking Blog entries
  • 51. YouTube clips Instant messaging
  • 52. another library network
  • 53. messaging blogging profile music
  • 54. links calendar
  • 55. Users create their own social websites/ networks
  • 56. … for Professional Networking Using Ning as a tool… over 2,500 librarians belong to the Ning Library 2.0 social network
  • 57. … for Library Outreach Reaching out to students…
  • 58. … for Catalog Search academic libraries have created Facebook applications to enable their patrons to search their library catalogs
  • 59. an online service to help people catalog their books easily Also connects people with same books
  • 60. Mainly business for professionals
  • 61.  
  • 62.
    • What is Social Networking
    • What is a Social Software
    • What are the popular Social Networking sites?
    • Why network? Goals? Motivations?
    • Types of Social Network Service
    • Skills required of a Social Networking Literate Librarian
    • Uses and applications of social networks in Libraries
    • Uses of Blogging, Media-sharing tools, Wikis
    • Benefits and Opportunities of Social Networking
    • Negative views and potential risks
    • Basic Tips in Social Networking
    • Tips for Online Safety
    Focus
  • 63. Blogs
    • short for web logs, are like online journals wherein the ”blogger” (or owner) posts messages periodically, sharing and focusing on a particular subject or issue, and
    • allowing others to comment
    • a venue for writing and peer editing and sharing, posting articles, stories, illustrated books, and opinions on current events, personal experiences, etc.
    • libraries use blogs as news vehicles, venues for staff communication, to support library instruction, and as a forum for peers/colleagues to express opinions on library issues and concerns
  • 64. Ideas for Library Blogs
    • Online book discussion
    • New releases – books, video, electronic resources
    • Upcoming events
    • Updating community – building a new library
    • Appeal to special interest groups
    • Reference Log
    School Librarian in Action
  • 65. Blogging Tools
    • Blogger – free, with tutorials, templates
    • Edublogs – free, great for students/teachers
    • WordPress – free, over 60 themes and integrated stats system
    • Blog It – Facebook blogging application
    • LiveJournal – free blog social network; most distinctive feature is its “friends list”
    • Snip Snap – Blog/wiki tool
    • Vox – blogging and social networking tool
  • 66.  
  • 67. A blogging library …
  • 68. A blogging librarian …
  • 69. Another blogging librarian …
  • 70.  
  • 71. Blogs as Library News Vehicles
  • 72. Blogs as Subject Resources a business blog on which Binghampton University library blogs about electronic reference resources, business database news, and statistical sources
  • 73. Uses of Media-sharing tools
    • For digital collections management especially for historical collections
    • Online exhibits
    • As training modules
    • Teaching as instructional aids
    • Marketing and promotion
    • Library and museum virtual tours
  • 74. Video-sharing for Library Orientation an information literacy program
  • 75. Video-sharing for Library Tours an engaging way to introduce new students to the campus library as well as to its librarians
  • 76. For sharing photos of events …
  • 77. More ideas for Flickr
    • Highlight library events
    • Hold a photo contest
    • Upload a collection
    • Library tour
    • Ask people to post pictures of themselves reading or using the library
    • Create a sense of community
  • 78. Library News on Flickr Ohio Univ Libraries on flickr
  • 79. Photo-sharing for Historical Collections
  • 80. Wikis
    • a web page that is accessible to anyone with a Web browser and
    • an Internet connection
    • allows readers to collaborate with others in writing it and add, edit, and change the web page’s content,
    • making it a tool for collaboration
  • 81. Uses of Wikis in Libraries
    • Library Websites
    • Intranets
    • Training tools or course instruction
    • Event planning
    • Subject Guides
    • Reference Wiki
    • Best Practices
    • Encyclopedic works
  • 82. Wikis as Intranets Univ of Minnesota Lib Wiki
  • 83. Wikis as Training Tools Antioch Univ New England Lib Wiki
  • 84. Wikis as Subject Guides
  • 85. Wikis for Event Planning Wiki for events planning…
  • 86. … as a Reference Wiki A Reference Wiki…
  • 87. Wikis for Best Practices
  • 88. Wikis as encyclopedic works…
  • 89. PAARLWiki links to articles, lectures, library websites, library organizations, library grants, anything library-related…
  • 90.
    • What is Social Networking
    • What is a Social Software
    • What are the popular Social Networking sites?
    • Why network? Goals? Motivations?
    • Types of Social Network Service
    • Skills required of a Social Networking Literate Librarian
    • Uses and applications of social networks in Libraries
    • Uses of Blogging, Media-sharing tools, Wikis
    • Benefits and Opportunities of Social Networking
    • Negative views and potential risks
    • Basic Tips in Social Networking
    • Tips for Online Safety
    Focus
  • 91. Benefits and Opportunities
    • Literacy and communication skills
    • Using sites to communicate, collaborate and create
    • means learners use and can develop a wide range of
    • literacy skills.
    • Collaboration encourages creativity
    • Using collaborative tools can develop creative and entrepreneurial skills
    • Being where learners are
    • Using social networking services sends a clear message to learners that you are aware of the types of spaces they enjoy online.
  • 92. Negative Views/Potential Risks
    • Blocking and filtering sites because of perceived inappropriate content
    • Abuse and mismanagement of online presence
    • Misunderstanding the nature of online environment
    • Data protection and copyright concerns
    • Learning about e-safety issues
  • 93.
    • Do your research, explore different applications /features, and look for other libraries using the same network.
    • Keep your information current and accurate.
    • Make your library profile interesting – add photos, videos, presentations, links, etc.
    • Know no fear – try new things, new features, new services.
    • Think before you post.
    • Be respectful to your online community.
  • 94. Tips for Online Safety
    • Do not publicly post your personal address, phone number, private info. Remember, these are public spaces.
    • Change passwords often.
    • Do not post anything that you don’t want others to see or know.
    • Harassment, hate speech and inappropriate content should be reported
  • 95. Tips for Online Safety
    • Beware of Phishing (Phishing is a method used by fraudsters to try to get your personal information, such as your username and password, by pretending to be a site you trust. )
    • Always look at the URL of the page you are directed to login to make sure that it stays in the website, prior to login.
    • People are not always who they say they are. Be careful about adding strangers to your friends list; remember, it is OK to deny a friend request.
  • 96.
    • “ The online world has opened up so many opportunities for us to embed library services into spaces our constituencies may visit. It makes sense to look at what social software sites our patrons frequent and how we can provide services there. Just like putting a library branch in a strip mall, creating presence in social networking software makes the library more visible and more convenient to access.”
    • Meredeth Farkas, "Going Where Patrons Are: Outreach in MySpace and Facebook," American Libraries 38 (4): 27 (April 2007).
  • 97. Contact fe.verzosa@dlsu.edu.ph Questions?