Naming Your Images for SEO - What You Need To Know


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Sept 15, 2010: Sue and Therese led a discussion about naming images online and the importance of social media optimization. This PUG Wedding Photographers group meets once a month in Austin Texas. Event hosted by Suzi Varin of

Presentation given by social media consultants Therese Kopiwoda, and Sue Rostvold,

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Naming Your Images for SEO - What You Need To Know

  1. 1. Naming Images For SEO Social media training, consulting, presentations and workshops.
  2. 2. Presentation by:
  3. 3. What’s The Best Way to Name Your ? Images before ? uploading ? ? ?
  4. 4. Use Words!!! Bridal-Portrait-Austin-Texas.jpg √ IMG01203487.jpg
  5. 5. No Underscores Bridal-Portrait-Austin-Texas.jpg √ Bridal_Portrait_Austin_Texas.jpg
  6. 6. Use Dashes But no more than four.
  7. 7. Four Words Max Laguna-Gloria-Bridal-Portrait.jpg √ Laguna-Gloria-Bridal-Portrait-01.jpg √
  8. 8. Use Good Key Words Lake-Travis-Wedding-Party-01.jpg √ FAQ:What about using your name in the title?
  9. 9. What about when you upload images ? to Facebook ? ? ? ?
  10. 10. Not So Important Facebook does it’s own url thing.
  11. 11. Facebook Photos Should have key words in the caption. Even better, have a link to your website in the caption.
  12. 12. Facebook FYI Facebook pages are indexable by search engines. Personal profiles are not.
  13. 13. Why Should A Wedding ? Photographer Be ? on Flickr? ? ? ?
  14. 14. To be found. Link back to your website, facebook, linkedin, youtube and twitter.
  15. 15. To learn. Creative & talented photographers are sharing their techniques on Flickr.
  16. 16. To network. Flickr is a social network. Word of Mouth will help your business grow.
  17. 17. After uploading Add Titles Tags Descriptions Links Usage Rights
  18. 18. Tag, Tag, Tag Austin Texas Wedding Photography Photographer MaryJo Johnson MaryJoWeddings Laguna Gloria
  19. 19. Creative Commons Attribution, Noncommercial, No Derivative Works or Share Alike Licensed under a creative commons share- alike. Use freely but give attribution to “maryjo johnson, maryjo weddings, austin, texas” and link to Follow me on twitter at and Facebook at
  20. 20. Attribution: You let others copy, distribute, display, and perform your copyrighted work - and derivative works based upon it - but only if they give you credit. Noncommercial: You let others copy, distribute, display, and perform your work - and derivative works based upon it - but for noncommercial purposes only. No Derivative Works: You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it. Share Alike: You allow others to distribute derivative works only under a license identical to the license that governs your work.
  21. 21. Will my images get stolen?
  22. 22. Very Possibly.
  23. 23. But they are also more likely to get found & get shared.
  24. 24. Be scared or Be shared. Take the proper precautions and go for it!
  25. 25. Feel free to follow us on twitter! @Kopiwoda @SueRostvold Thanks!