презентация эксмо Eng

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презентация эксмо Eng

  1. 1. Reputation and Stability Leadership Creating bestsellers National Culture
  2. 2. Publishing House « Eksmo » issues more than 80 mln . books of all genres every year. Every 7th book published in Russia is a book published by us. Leadership 1 contents
  3. 3. Leadership First among the Best 2 contents Following the results of 2006 Publishing House « Eksmo » is absolute leader of summarized cost of supply in several sectors of book market. (according « Book Business » magazine ( N1, 2007).
  4. 4. <ul><li>« Eksmo » is a universal Publishing House. We issue more than 8 thousand titles per year in such sectors as </li></ul><ul><li>Classic and Contemporary Russian and Foreign Literature ; </li></ul><ul><li>Educational literature ; </li></ul><ul><li>C hildren's books; </li></ul><ul><li>M odern poetry </li></ul><ul><li>Science fiction, fantasy and mystics; </li></ul><ul><li>Business and Educational literature; </li></ul><ul><li>Hobbies and DIY literature . </li></ul><ul><li>Annually the number of new editions reaches 4.7 thousand. </li></ul>Wide Variety 3 Leadership contents
  5. 5. In the section of « Crime and Adventure Literature » the summarized cost of supply of « Eksmo » is 79 . 1 %. Crime and Adventure Literature Crime and Adventure Literature 79,1% « Eksmo » 20,9% others 4 Leadership contents
  6. 6. In this sector of market « Eksmo » is the leader, providing 44,5% of supply. Science Fiction, Fantasy and Mystics Science Fiction, Fantasy and Mystics 44,5% « Eksmo » 55,5% other 5 Leadership contents
  7. 7. The summarized cost of supply by « Eksmo » in the sector of « Classic and Contemporary Literature » following the results of 2006 is 23%. Classic and Contemporary Russian and Foreign Literature Classic and Contemporary Literature 23% « Eksmo » 77% other 6 Leadership contents
  8. 8. « Eksmo » is a dynamic company, using modern methods of management and new technologies, able to create innovative products. Reputation and stability 7 contents
  9. 9. <ul><li>1991 – « Eksmo » was founded as </li></ul><ul><li>a book trading company </li></ul><ul><li>1993 – First books by « Eksmo » were issued – historic novels by famous Russian writers, which reflected principle attitude of the new publisher. </li></ul><ul><li>From the middle of 90 th years «E ksmo » is generally assumed to be the publishing house N1 in Russia . </li></ul>Reputation and stability Creation of Brand 8 contents
  10. 10. Management We keep on working to make our activities more effective, improving our management through new divisional system, which corresponds with principles and values of « Eksmo » and promotes achieving our goals. 9 Reputation and stability contents
  11. 11. M anufacturability « Eksmo » is the only Publishing house in Russia working in ERP system mySAP Business Suite . I t is necessary to build effective management system. 1 0 Reputation and stability contents
  12. 12. Production Modern equipment and high qualification of specialists of Tver printing press and German Factory of Printing as well as partnership relation with six leading printing companies of Russia help us to realize the ideas of our authors, editors and designers at the highest level. 1 1 Reputation and stability contents
  13. 13. Best system of distribution <ul><li>Now Publishing house « Eksmo » has 7 R egional Distribution C enters (RDC) and t he trading house in Moscow : </li></ul><ul><li>1. T rading house « Eksmo » (Moscow ) ; </li></ul><ul><li>2. SZKO (St.-Petersburg); </li></ul><ul><li>3. RDC « Eksmo -Ukraine» (Kiev ); </li></ul><ul><li>4. RDC « Eksmo -Nizhni Novgorod»: </li></ul><ul><li>5. RDC « Eksmo -Kazan»; </li></ul><ul><li>6. RDC « Eksmo -Samara»; </li></ul><ul><li>7. RDC « Eksmo -Ekaterinburg»; </li></ul><ul><li>8. RDC « Eksmo - Rostov- na -Don u ». </li></ul><ul><li>To make our wholesale partners feel comfortable we: </li></ul><ul><li>execute complex marketing support ; </li></ul><ul><li>Issue digest covering all best new releases of the month ; </li></ul><ul><li>make information reviews ; </li></ul><ul><li>create ratings of sales ; </li></ul><ul><li>make and update list of best sellers of the Publishing house ; </li></ul><ul><li>teach staff members ; </li></ul>1 2 Reputation and stability contents
  14. 14. Professionalism « Eksmo » shows the lowest in the book market turnover of employees. And this is not a coincidence as the publishing house « Eksmo » is first of all a strong and united business team of professionals. 13 Reputation and stability contents
  15. 15. Creating bestsellers We publish more than 6000 authors, more than any other publisher in Russia. Authors are an indisputable value of Publishing house. In “ Eksmo &quot; equally closely concern both to masters, and to beginning authors 14 contents
  16. 16. More than 40 authors published in « Eksmo » - are real celebrities , well-known masters of national and international literature : A.Marinina, D.Dontsova, T.Ustinova, V.Pelevin, L.Uliltskaya, V.Aksenov, T.Tolstaya, A.Dementiev, N. Perumov, D.Emetz, V.Golovatchev, V.Voinovitch, T.Polyakova, the A. & S Litvinovs, J.Shilova, J.Nikitin, A.Ilyin, D.Koretskiy, D.Rubina, L.Rubalskaya, E.Medzhitova, H.Murakami, A.Peres-Reverte, D.Still … Creating bestsellers Stars of « Eksmo » 15 Many well- known people and stars of the most different fields of activity for the edition of the books have chosen « Eksmo », among them: A . Holina, J . Bordovskih, A . Mitrofanov, V.&M Durnenkovs, M.Kurochkin, T.Levanova, Y . Vysotskaya, A.Konchalovskiy, P.Astakhov, V.Soloviev,A.Kolesnikov, J.Latynina… contents
  17. 17. Popular Brands Among popular brands of « Eksmo » are such much favoured by readers series as: « Black Cat » , « Ironic Detective » , « Russian Bestseller » , « Detective by Ladies » , « The corpus of Satire and Humour » , « The Book Talked About » , « The Book-Mystery, the Book-Bestseller » , « Another Format » , « Black Kitten » , « Tanya Grotter » . Many of them often form basis for new literary genres – « Ironic Detective » , « Show-detective » , « Adventure Detective » , « Criminal Game-Novel » . 16 Creating bestsellers contents
  18. 18. TV projects TV Channels often create serials, based on the books by our authors: « Viola Tarakanova. Among Criminal Passions -2 » by D.Donsova, « Case of Kukotskiy » by L.Ulitskaya, « Hunting for Syberian Stag » by Julia Latynina … 17 Creating bestsellers contents
  19. 19. Mission of publishing house «Eксмо» Increase of interest in reading as the major factor of development of national culture and traditions. National culture 18 contents
  20. 20. National culture Social responsibility Book is a pillar of national culture and national identity. Development of reading culture,as one of the basic state values, is a priority task of the publishing house « Eksmo » . « Eksmo » is one of the proponents and developers of National Programme of Reading in the Russian Federation, which is assumed to be a priority project in the field of culture and education. 19 contents
  21. 21. Charity Publishing house “Eksmo” is undertaking serious charitable activities, helping orphan homes, schools, rehabilitation centers in creating libraries to bring to the people new, bright, positive emotions and knowledge. 20 National culture contents
  22. 22. Value In 2005 « Eksmo » was awarded the certificate of the « Leader of Russian Economics » for its activity aimed at fulfillment of state programmes on economic and social development, stable work and high results. 21 National culture contents
  23. 23. Acknowledgment In February 2006 the Publishing House was given prestigious « Femida » award for its input in creating democratic society and developing institutions of law based state. 2 2 contents National culture
  24. 24. Оценка профессионалов В сентябре 2007 г. на 29-й Европейской конференции по научной фантастике в Копенгагене по результатам голосования национальных делегаций издательство &quot;Эксмо&quot; признано лучшим Европейским издательством в области фантастической литературы. 2 2 Национальная культура К ОГЛАВЛЕНИЮ
  25. 25. Publishing house « Eksmo » office : 127299 Russia, Moscow, Clara Zetkine str.18, build.5 tel ./ fax : (495) 411-68-86. E-mail: [email_address] www . eksmo . ru The distributor of EKSMO books for foreign partners is Deep Pocket Pvt.Ltd. Contact: Deep Pocket Pvt.Ltd., Belokamennoye shosse, h.1, litera B Vidnoe 142700, Moscow region, Russia Ph/Fax.: +7-495-627-59-34 E-mail: [email_address] We do a life more interestingly ! 2 3 contents

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