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ISSUE SOLVED: TRAFFIC ACQUISITION STRATEGY CUT DUE TO FRAUDULENT CLICKS; RISK OF UNDER DELIVERY ...
ISSUE SOLVED: TRAFFIC ACQUISITION STRATEGY CUT DUE TO FRAUDULENT CLICKS; RISK OF UNDER DELIVERY
A major Media Company with 100’s of digital properties within the food, home and family verticals had their SEM / traffic acquisition strategy cut by 75% due to fraudulent click activity across multiple search providers. Video campaigns were sold through the end of q1 and company ran the risk of not be able to deliver against millions of dollars of sold business.
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