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The Future of Mobile Search

by on Jan 14, 2013

  • 466 views

While desktop search is dominated by one company, Google, mobile search is currently a “Wild West” with ...

While desktop search is dominated by one company, Google, mobile search is currently a “Wild West” with
plenty of undiscovered territory and a different set of user behaviors to be decoded. For advertisers and
publishers in this new mobile frontier, the question of traffic retention requires a different answer. The
search of the future - both in engines and ads - needs to be more anticipatory, better integrated; and must
deliver compelling, useful on-demand results for the user to remain on your page or app.

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The Future of Mobile Search The Future of Mobile Search Document Transcript