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Video Search Success Stories - SMX East NYC

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In this presentation by Arnie Kuenn, he explains how to optimize and promote videos to drive traffic, leads and business.

In this presentation by Arnie Kuenn, he explains how to optimize and promote videos to drive traffic, leads and business.


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Transcript

  • 1. Video Search Success Stories
    Arnie Kuenn, president, vertical Measures - @arniek
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    Founder of the Arizona Interactive Marketing Association (AZIMA)
    Instructor for the Content Marketing Institute & Online Marketing Institute
    Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
    Available on Amazon
    Twitter: @ArnieK
  • 3. 8 Steps in the
    Content Marketing
    Chain!
    Twitter: @ArnieK
  • 4. The Reason We Are Here
    When properly search engine optimized, videos are 53 times more likely than text pages to appear on Google’s first page search results. -- Forrester Research
    Twitter: @ArnieK
  • 5. Videos – Not as Hard as You Think
    Webinars
    Interviews
    Fun
    Twitter: @ArnieK
  • 6. Might Just Change Your Business
    Twitter: @ArnieK
  • 7. After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….
    Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.
    Created an app for detecting bad breath (above)
    Twitter: @ArnieK
  • 8. Results So Far…
    YouTube channel has received 35 million+ views and has over 157,000 subscribers
    Over 295,000 fans on Facebook
    Over 4,000 followers on Twitter
    The 15 person company has sold $1 million worth of the $5 tongue brushes through YouTube
    Major drugstores (3700+) are beginning to stock it on their shelves.
    Twitter: @ArnieK
  • 9. Link Attraction
    5,473 backlinks from 54 unique domains
    Twitter: @ArnieK
  • 10. Start With Keyword Research
    Keyword research should be the foundation
    Brainstorm for keyword phrases your customers use when searching
    Use tools like:
    Google keyword suggest & instant search
    Google Adwords keyword tool
    Bing’s Commercial Intent
    Think long-tail!
    Twitter: @ArnieK
  • 11. Then Do Online Market Research
    Check trending topics on Twitter, Yahoo and MSN
    Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
    Check sites like Digg, StumbleUpon, Reddit and Mixx.
    Check Google’s Discussions in search
    Twitter: @ArnieK
  • 12. List The Possibilities
    Twitter: @ArnieK
  • 13. Long Tail is the Key!
    Twitter: @ArnieK
  • 14. How to Optimize Videos
    Specific, Compelling Title –Would you click on “Our Company” or “V00023.mov?” neither will your audience. Change the file name too!
    Description - Say as much as you can in the first sentence or two, because many video sites will hide the bulk of your description. Include at least one link placed at the start of the description.
    Tags –This is where you can help your video appear in the “Suggested” or “Similar” videos section.
    Video Quality / Resolution – Shoot, edit and export the video in the highest quality available on the devices and software you use. The online video audience is very forgiving of skill level, but a low resolution video can make it difficult to see what is going on.
    Thumbnail Image – Pick the most visually compelling of the options they give you.
    Twitter: @ArnieK
  • 15. Success Like This…
    Twitter: @ArnieK
  • 16. Thank You!
    Contact:888-476-1881
    www.VerticalMeasures.com
    Only $14.36 on Amazon ;)
    Twitter: @ArnieK