The Content Opportunity that is Google Plus

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Arnie Kuenn's presentation from Content Marketing World 2012 on how to use Google Plus for content marketing.

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The Content Opportunity that is Google Plus

  1. Twitter: @ArnieKThe Content Opportunity That is Google+Arnie Kuenn, President, Vertical Measures #cmworld
  2. Twitter: @ArnieKAbout Your Presenter… #cmworld
  3. Twitter: @ArnieKWhat is Google Plus? • Google’s answer to Facebook? • Google’s way to personalize search? • A way to learn even more about you? • Another revenue stream for Google? #cmworld
  4. Twitter: @ArnieKCredit:Guy Kawasaki #cmworld
  5. Twitter: @ArnieK #cmworld
  6. Twitter: @ArnieKA Focus on Business #cmworld
  7. Twitter: @ArnieKWhy Have a Google+ Business Page? • G+ personal profiles are for people only • Circles allow targeted messaging • Direct interaction with fans • Multiple administrators • More real estate in search results • Video chat capability via Hangouts #cmworld
  8. Twitter: @ArnieKGoogle, Google Everywhere! Your +1’s will reach not only the 250 million users of Google+, but the billion people who search on Google everyday #cmworld
  9. Twitter: @ArnieK+1 Button: Opportunity For Businesses #cmworld
  10. Twitter: @ArnieKBring Google+ to Your Website #cmworld
  11. Twitter: @ArnieKDirect Connect #cmworld
  12. Twitter: @ArnieKGoogle+ Best Practices • Optimize your Google+ Profile • Get Verified • Confirm Authorship • Place +1 Buttons on Every Page of Your Website • Create Great Content & Share It http://bit.ly/optimize4plus #cmworld
  13. Twitter: @ArnieK #cmworld
  14. Twitter: @ArnieK #cmworld
  15. Twitter: @ArnieK #cmworld
  16. Twitter: @ArnieKContent Marketing Tips For Google+ • Grab Readers’ Attention With Formatting – *text* to bold the selected text. – _text_ to place that term in italics – -text- to add strikethough • Incorporate +Mentions & #Hashtags • Place a large emphasis on photos • Targeted Sharing: – Customers – Vendors/Partners – Local Businesses – Industry Thought Leaders – Prospective Clients #cmworld
  17. Twitter: @ArnieKHangout On Air!• Broadcast to the public – You can broadcast your live hangout to the entire world through your YouTube channel.• Track viewership – During the broadcast, you can check the number of users watching the hangout.• Record & Share – Google will upload to your YouTube channel and Google+ post after your live event ends making sharing content easy. #cmworld
  18. Twitter: @ArnieKCreate a Panel or Real Time Think Tank #cmworld
  19. Twitter: @ArnieKThe Demonstration #cmworld
  20. Twitter: @ArnieKBehind the Scenes #cmworld
  21. Twitter: @ArnieKStart a Regular Series #cmworld
  22. Twitter: @ArnieKInterviews #cmworld
  23. Twitter: @ArnieK #cmworld
  24. Twitter: @ArnieKMore Ways Businesses Can Use Hangouts • Virtual conferences – You can organize and run a series of presentations by different speakers at predetermined times over a few days. • Press conferences or company announcements – You can host virtual company press conferences or make announcements using Hangout On Air and broadcast to the entire world. • User groups – Hold hangout sessions for your successful customers/vendors and invite other customers (potential customers also) to participate. #cmworld
  25. Twitter: @ArnieKBuilding a Following • Try sharing every 4 hours, remember different time zones • Actively comment, creating a ‘serendipity’ feel to your stream • Always ask questions, elicit feedback and input from others • Jump in to conversations and contribute something of value • Hangout! Just try it and keep improving. • Test, test, test – see what works best for your business • Tools to Build Audience – http://findpeopleonplus.com – http://group.as – http://circlecount.com – http://womenofgplus.com #cmworld
  26. Twitter: @ArnieKScheduling Posts #cmworld
  27. Twitter: @ArnieK #cmworld
  28. Twitter: @ArnieK #cmworld
  29. Twitter: @ArnieK Thank You Very Much! PAID FOR BY THE COALITION FOR BETTER WEB CONTENTTHIS MESSAGE APPROVED BY ARNIE KUENN #cmworld
  30. Twitter: @ArnieK Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com #cmworld

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