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The Content Opportunity that is Google Plus

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Arnie Kuenn's presentation from Content Marketing World 2012 on how to use Google Plus for content marketing.

Arnie Kuenn's presentation from Content Marketing World 2012 on how to use Google Plus for content marketing.

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  • 1. Twitter: @ArnieKThe Content Opportunity That is Google+Arnie Kuenn, President, Vertical Measures #cmworld
  • 2. Twitter: @ArnieKAbout Your Presenter… #cmworld
  • 3. Twitter: @ArnieKWhat is Google Plus? • Google’s answer to Facebook? • Google’s way to personalize search? • A way to learn even more about you? • Another revenue stream for Google? #cmworld
  • 4. Twitter: @ArnieKCredit:Guy Kawasaki #cmworld
  • 5. Twitter: @ArnieK #cmworld
  • 6. Twitter: @ArnieKA Focus on Business #cmworld
  • 7. Twitter: @ArnieKWhy Have a Google+ Business Page? • G+ personal profiles are for people only • Circles allow targeted messaging • Direct interaction with fans • Multiple administrators • More real estate in search results • Video chat capability via Hangouts #cmworld
  • 8. Twitter: @ArnieKGoogle, Google Everywhere! Your +1’s will reach not only the 250 million users of Google+, but the billion people who search on Google everyday #cmworld
  • 9. Twitter: @ArnieK+1 Button: Opportunity For Businesses #cmworld
  • 10. Twitter: @ArnieKBring Google+ to Your Website #cmworld
  • 11. Twitter: @ArnieKDirect Connect #cmworld
  • 12. Twitter: @ArnieKGoogle+ Best Practices • Optimize your Google+ Profile • Get Verified • Confirm Authorship • Place +1 Buttons on Every Page of Your Website • Create Great Content & Share It http://bit.ly/optimize4plus #cmworld
  • 13. Twitter: @ArnieK #cmworld
  • 14. Twitter: @ArnieK #cmworld
  • 15. Twitter: @ArnieK #cmworld
  • 16. Twitter: @ArnieKContent Marketing Tips For Google+ • Grab Readers’ Attention With Formatting – *text* to bold the selected text. – _text_ to place that term in italics – -text- to add strikethough • Incorporate +Mentions & #Hashtags • Place a large emphasis on photos • Targeted Sharing: – Customers – Vendors/Partners – Local Businesses – Industry Thought Leaders – Prospective Clients #cmworld
  • 17. Twitter: @ArnieKHangout On Air!• Broadcast to the public – You can broadcast your live hangout to the entire world through your YouTube channel.• Track viewership – During the broadcast, you can check the number of users watching the hangout.• Record & Share – Google will upload to your YouTube channel and Google+ post after your live event ends making sharing content easy. #cmworld
  • 18. Twitter: @ArnieKCreate a Panel or Real Time Think Tank #cmworld
  • 19. Twitter: @ArnieKThe Demonstration #cmworld
  • 20. Twitter: @ArnieKBehind the Scenes #cmworld
  • 21. Twitter: @ArnieKStart a Regular Series #cmworld
  • 22. Twitter: @ArnieKInterviews #cmworld
  • 23. Twitter: @ArnieK #cmworld
  • 24. Twitter: @ArnieKMore Ways Businesses Can Use Hangouts • Virtual conferences – You can organize and run a series of presentations by different speakers at predetermined times over a few days. • Press conferences or company announcements – You can host virtual company press conferences or make announcements using Hangout On Air and broadcast to the entire world. • User groups – Hold hangout sessions for your successful customers/vendors and invite other customers (potential customers also) to participate. #cmworld
  • 25. Twitter: @ArnieKBuilding a Following • Try sharing every 4 hours, remember different time zones • Actively comment, creating a ‘serendipity’ feel to your stream • Always ask questions, elicit feedback and input from others • Jump in to conversations and contribute something of value • Hangout! Just try it and keep improving. • Test, test, test – see what works best for your business • Tools to Build Audience – http://findpeopleonplus.com – http://group.as – http://circlecount.com – http://womenofgplus.com #cmworld
  • 26. Twitter: @ArnieKScheduling Posts #cmworld
  • 27. Twitter: @ArnieK #cmworld
  • 28. Twitter: @ArnieK #cmworld
  • 29. Twitter: @ArnieK Thank You Very Much! PAID FOR BY THE COALITION FOR BETTER WEB CONTENTTHIS MESSAGE APPROVED BY ARNIE KUENN #cmworld
  • 30. Twitter: @ArnieK Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com #cmworld