SES: Convergence of Search, Social and Content Marketing


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Arnie Kuenn guides you through developing content for your business and then promoting it across the web, driving more traffic, leads and business through your website.

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SES: Convergence of Search, Social and Content Marketing

  1. 1. Convergence of Search, Social and Content Marketing Arnie Kuenn, Founder and President of Vertical Measures @ArnieK
  2. 2. About Your Presenter• President of Vertical Measures in Phoenix, AZ• Founder of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK Available on Amazon @ArnieK
  3. 3. About Your Presenter @ArnieK
  4. 4. When someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor. @ArnieK
  5. 5. Why Focus on Content?• 93% of all buyers online or in stores use searchprior to making a purchase• 86% of searchers conduct non-branded queries.• 94% of buyers click on organic links versus 6% onpaid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools. @ArnieK
  6. 6. Start With Keyword Research• Keyword research should be the foundation• Brainstorm for keyword phrases your customersuse when searching• Use tools like: •Google keyword suggest & instant search •Google Adwords keyword tool •Google Insights for Search• Think long-tail! @ArnieK
  7. 7. Then Do Online Research• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search @ArnieK
  8. 8. What Works for Your Competition @ArnieK
  9. 9. Determine Types of Content to Create @ArnieK
  10. 10. List the Possibilities @ArnieK
  11. 11. Put Together a Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it! @ArnieK
  12. 12. Long Tail is the Key! @ArnieK
  13. 13. Success Like This! @ArnieK
  14. 14. Results Like This 19 out of top 25 landing pages @ArnieK
  15. 15. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 Only $14.36 on Amazon ;) @ArnieK
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