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Convergence of Search, Social   and Content Marketing                   Arnie Kuenn,     Founder and President of Vertical...
About Your Presenter• President of Vertical Measures in Phoenix, AZ• Founder of the Arizona Interactive Marketing Associat...
About Your Presenter             @ArnieK
When someone types a keyword phrase into the search box, there are only two possible outcomes:  – They will find you.  – T...
Why Focus on Content?• 93% of all buyers online or in stores use searchprior to making a purchase• 86% of searchers conduc...
Start With Keyword Research• Keyword research should be the foundation• Brainstorm for keyword phrases your customersuse w...
Then Do Online Research•   Check trending topics on Twitter, Yahoo and MSN•   Answer sites: Yahoo Answers, Quora, LinkedIn...
What Works for Your Competition                  @ArnieK
Determine Types of Content to Create                  @ArnieK
List the Possibilities           @ArnieK
Put Together a Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to p...
Long Tail is the Key!           @ArnieK
Success Like This!         @ArnieK
Results Like This                    19 out of top 25                    landing pages         @ArnieK
Questions?More Traffic. More Leads. More Business.         Contact: 888-476-1881      www.VerticalMeasures.com           O...
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SES: Convergence of Search, Social and Content Marketing

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Arnie Kuenn guides you through developing content for your business and then promoting it across the web, driving more traffic, leads and business through your website.

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Transcript of "SES: Convergence of Search, Social and Content Marketing"

  1. 1. Convergence of Search, Social and Content Marketing Arnie Kuenn, Founder and President of Vertical Measures @ArnieK
  2. 2. About Your Presenter• President of Vertical Measures in Phoenix, AZ• Founder of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK Available on Amazon @ArnieK
  3. 3. About Your Presenter @ArnieK
  4. 4. When someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor. @ArnieK
  5. 5. Why Focus on Content?• 93% of all buyers online or in stores use searchprior to making a purchase• 86% of searchers conduct non-branded queries.• 94% of buyers click on organic links versus 6% onpaid links for branded queries. Sources: GroupM, Did-it, Enquiro, and Eyetools. @ArnieK
  6. 6. Start With Keyword Research• Keyword research should be the foundation• Brainstorm for keyword phrases your customersuse when searching• Use tools like: •Google keyword suggest & instant search •Google Adwords keyword tool •Google Insights for Search• Think long-tail! @ArnieK
  7. 7. Then Do Online Research• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search @ArnieK
  8. 8. What Works for Your Competition @ArnieK
  9. 9. Determine Types of Content to Create @ArnieK
  10. 10. List the Possibilities @ArnieK
  11. 11. Put Together a Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it! @ArnieK
  12. 12. Long Tail is the Key! @ArnieK
  13. 13. Success Like This! @ArnieK
  14. 14. Results Like This 19 out of top 25 landing pages @ArnieK
  15. 15. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com Only $14.36 on Amazon ;) @ArnieK
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