Accelerator | San Diego | Feb 9, 2012 | #SESAcc   Vertical Measures        The Convergence ofSearch, Social & Content Mark...
Accelerator | San Diego | Feb 9, 2012 | #SESAcc             About Your Presenter…• President of Vertical Measures - Offeri...
Accelerator | San Diego | Feb 9, 2012 | #SESAcc                           @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAccWhen someone types a keyword phrase into the search box, there are only two...
Accelerator | San Diego | Feb 9, 2012 | #SESAcc                 Why Focus on Search?                                      ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccUniversal Search Results    61% of all search results                      ...
Accelerator | San Diego | Feb 9, 2012 | #SESAcc Start With Keyword Research• Keyword research should be the  foundation• W...
Accelerator | San Diego | Feb 9, 2012 | #SESAccSoovle.com                                   @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAccUbersuggest.org                                      @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAccGoogle Adwords Keyword Tool                                            @Arn...
Question & Answer Sites1618 results
Accelerator | San Diego | Feb 9, 2012 | #SESAccThen Do Online Market Research         Trending Topics                     ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccCheck Voting Sites                                        @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAccGoogle’s Discussions in Search                                             ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccWhat Works For Your Competitors?                                           ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccDetermine Types of Content to Create                                       ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccContent Ideas in a Spreadsheet                                             ...
Accelerator | San Diego | Feb 9, 2012 | #SESAcc         Put Together A Calendar•   Who is your audience and who are you?• ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccLong Tail is the Key!                                         @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAccSuccess Like This…                                       @ArnieK
Accelerator | San Diego | Feb 9, 2012 | #SESAcc            Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT     ...
Accelerator | San Diego | Feb 9, 2012 | #SESAccMore Traffic. More Leads. More Business.         Contact: 888-476-1881     ...
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SES Accelerator Convergence of Search Social & Content 2012

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Arnie Kuenn shows you how to conduct research using tools such as question and answer sites to find out what your audience is searching for and create content that will meet their needs.

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SES Accelerator Convergence of Search Social & Content 2012

  1. 1. Accelerator | San Diego | Feb 9, 2012 | #SESAcc Vertical Measures The Convergence ofSearch, Social & Content Marketing @ArnieK
  2. 2. Accelerator | San Diego | Feb 9, 2012 | #SESAcc About Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Development Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Available on Amazon Search, Social and Content Marketing @ArnieK
  3. 3. Accelerator | San Diego | Feb 9, 2012 | #SESAcc @ArnieK
  4. 4. Accelerator | San Diego | Feb 9, 2012 | #SESAccWhen someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor. @ArnieK
  5. 5. Accelerator | San Diego | Feb 9, 2012 | #SESAcc Why Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non-branded queries. • 94% of buyers click on organic links versus 6% on paid links for branded queries.Sources: GroupM, Did-it, Enquiro, and Eyetools. @ArnieK
  6. 6. Accelerator | San Diego | Feb 9, 2012 | #SESAccUniversal Search Results 61% of all search results @ArnieK
  7. 7. Accelerator | San Diego | Feb 9, 2012 | #SESAcc Start With Keyword Research• Keyword research should be the foundation• What keyword phrases do your customers use? (Analytics)• Use tools like…. @ArnieK
  8. 8. Accelerator | San Diego | Feb 9, 2012 | #SESAccSoovle.com @ArnieK
  9. 9. Accelerator | San Diego | Feb 9, 2012 | #SESAccUbersuggest.org @ArnieK
  10. 10. Accelerator | San Diego | Feb 9, 2012 | #SESAccGoogle Adwords Keyword Tool @ArnieK
  11. 11. Question & Answer Sites1618 results
  12. 12. Accelerator | San Diego | Feb 9, 2012 | #SESAccThen Do Online Market Research Trending Topics @ArnieK
  13. 13. Accelerator | San Diego | Feb 9, 2012 | #SESAccCheck Voting Sites @ArnieK
  14. 14. Accelerator | San Diego | Feb 9, 2012 | #SESAccGoogle’s Discussions in Search @ArnieK
  15. 15. Accelerator | San Diego | Feb 9, 2012 | #SESAccWhat Works For Your Competitors? @ArnieK
  16. 16. Accelerator | San Diego | Feb 9, 2012 | #SESAccDetermine Types of Content to Create @ArnieK
  17. 17. Accelerator | San Diego | Feb 9, 2012 | #SESAccContent Ideas in a Spreadsheet @ArnieK
  18. 18. Accelerator | San Diego | Feb 9, 2012 | #SESAcc Put Together A Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it! @ArnieK
  19. 19. Accelerator | San Diego | Feb 9, 2012 | #SESAccLong Tail is the Key! @ArnieK
  20. 20. Accelerator | San Diego | Feb 9, 2012 | #SESAccSuccess Like This… @ArnieK
  21. 21. Accelerator | San Diego | Feb 9, 2012 | #SESAcc Thank You!PAID FOR BY THE COALITION FOR BETTER WEB CONTENT APPROVED BY ARNIE KUENN @ArnieK
  22. 22. Accelerator | San Diego | Feb 9, 2012 | #SESAccMore Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com @ArnieK
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