SEO Today: Building Critical Inbound Links
 

SEO Today: Building Critical Inbound Links

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Learn about the changing SEO industry and how Google algorithms affect link building and inbound strategies.

Learn about the changing SEO industry and how Google algorithms affect link building and inbound strategies.

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SEO Today: Building Critical Inbound Links SEO Today: Building Critical Inbound Links Presentation Transcript

  • SEO TODAY BUILDING CRITICAL INBOUND LINKS Presented by Kaila Strong| kailas@verticalmeasures.com | @cliquekaila www.verticalmeasures.com
  • ABOUT YOUR SPEAKER KAILA STRONG @CLIQUEKAILA • Director of Client Strategy • Vertical Measures: Search, Social Content Marketing • Link building for 5 years www.verticalmeasures.com @cliquekaila
  • QUALITY LINK BUILDING PRE-PENGUIN/PANDA • Article marketing • Forum links • Spun articles • Link exchanges • Directories • Site wide links • Sponsored blog posts • Content scraping • Commenting • Social bookmarking • Blog networks • Profile spam • Link farms • Domain purchase & redirect www.verticalmeasures.com @cliquekaila
  • HUMMINGBIRD END OF LINK BUILDING? • New engine, very different than Penguin/Panda • End goal: serve up the best results for users • Link building isn’t dead • Focus on relevancy • Principles of co-citation even more important www.verticalmeasures.com @cliquekaila
  • QUALITY RELEVANCY AUTHORITY SUSTAINABILITY www.verticalmeasures.com @cliquekaila
  • LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME. www.verticalmeasures.com @cliquekaila
  • 18 LINK BUILDING LESSONS 6 Link Building Examples 6 Useful Tools 6 Things You Can Do Today www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES Lists Niche Directory Broken Competitors .EDU Employee Sites www.verticalmeasures.com @cliquekaila
  • “ASK YOURSELF WOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?” -ERIC WARD www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #1 Lists http://www.cmelist.com/otherlinks.htm Tactic Advanced Search Query & Synonym “continuing education” “doctors” “list” “bioethics” DA 54 PR 5 Live in 1 Hour www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #2 Associations http://www.nfpa.org Tactic Advanced Search Query & Association “fire education” “training” “association” inurl:resource inurl:.org DA 92 PR 7 Live in 1 Week www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #3 Brand Mention http://www.chicagobusiness.com Tactic Positive Brand Mention w/o Link Use of social media DA 84 PR 7 Live in 2 1/2 Weeks www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #4 Broken Links http://people.uncw.edu/albertm Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #5 Competitor Backlinks http://www.oakville.ca Tactic Competitor Backlinks Macro Spreadsheet DA 66 PR 6 Live in 2 Months www.verticalmeasures.com @cliquekaila
  • LINK BUILDING EXAMPLES #6 Niche Directory http://www.nlm.nih.gov/medlineplus/directories.html Tactic Niche Directory with Advanced Search Query inurl:gov “health professionals” “directory of” DA 100 PR 8 Live in 3 Months www.verticalmeasures.com @cliquekaila
  • USEFUL TOOLS #1 Broken Link Checker • Find Broken Links • Inform Webmaster • Provide additional suggestions • Find Similar Keywords • Wide Array of Keyword Suggestions • Get Inspiration #2 Ubersuggest.org www.verticalmeasures.com @cliquekaila
  • USEFUL TOOLS #3 Fresh Web Explorer • Find Brand Mentions • Competitor Mentions • Keyword Mentions • Open Multiple Websites at a Time • Improve Productivity • Great for Competitive Analysis #4 Bulk URL Opener www.verticalmeasures.com @cliquekaila
  • USEFUL TOOLS #5 Guest Post Labs Query Generator • Generate Advanced Search Queries • Find Guest Blogging Opportunities • Uncover Niche Sites #6 Google Alerts • • Reuse Advanced Search Queries • www.verticalmeasures.com Find Interesting Content Increase Productivity @cliquekaila
  • 6 THINGS YOU CAN DO TODAY #1 Become an Advanced Search Command Pro • Uncover sites quickly • Narrow down results • Work efficiently #2 Create Content Your Competitors Want to Link To • Get “Priceless” links • Interviews, ‘history of’, industry news, industry secrets, etc… www.verticalmeasures.com @cliquekaila
  • 8 THINGS YOU CAN DO TODAY #3 Don’t Forget About Images • Find your images others are using without links • If you have the bandwidth, allow others to embed/hotlink your images #4 Use Social Media • Try contacting via social media • Follow and Like your link contacts • Get in front of webmasters before outreach for familiarity www.verticalmeasures.com @cliquekaila
  • 8 THINGS YOU CAN DO TODAY #5 Test E-mail Outreach & Make Improvements • Switch up outreach approach • Test new strategies • Set goals to improve rate of response #6 Look for Old Content to Update on Third Party Sites • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar www.verticalmeasures.com @cliquekaila
  • LESSONS WE’VE LEARNED • Avoid spammy tactics, nothing worthwhile is easy • Develop content that attracts links or can be leveraged • Conduct backlink analysis and ensure you have quality backlinks • Use tools and natural tactics to garner links • Learn from past spammy mistakes www.verticalmeasures.com @cliquekaila
  • LINK SMARTER, NOT HARDER. www.verticalmeasures.com @cliquekaila
  • QUESTIONS? Kaila Strong KailaS@VerticalMeasures.com @cliquekaila 888.476.1881 www.verticalmeasures.com