Your SlideShare is downloading. ×
0
SEO TODAY
BUILDING CRITICAL INBOUND LINKS
Presented by Kaila Strong| kailas@verticalmeasures.com | @cliquekaila

www.verti...
ABOUT YOUR SPEAKER
KAILA STRONG @CLIQUEKAILA

•

Director of Client Strategy

•

Vertical Measures: Search, Social Content...
QUALITY LINK BUILDING
PRE-PENGUIN/PANDA
•

Article marketing

•

Forum links

•

Spun articles

•

Link exchanges

•

Dire...
HUMMINGBIRD
END OF LINK BUILDING?

•

New engine, very different than Penguin/Panda

•

End goal: serve up the best result...
QUALITY
RELEVANCY
AUTHORITY
SUSTAINABILITY

www.verticalmeasures.com

@cliquekaila
LINK BUILDING HASN’T
CHANGED, THE RULES
ARE STILL THE SAME.

www.verticalmeasures.com

@cliquekaila
18 LINK BUILDING LESSONS

6 Link Building Examples

6 Useful Tools
6 Things You Can Do Today

www.verticalmeasures.com

@c...
LINK BUILDING EXAMPLES

Lists

Niche Directory

Broken
Competitors

.EDU

Employee Sites

www.verticalmeasures.com

@cliqu...
“ASK YOURSELF
WOULD YOU WANT
THIS LINK IF THERE
WERE NO GOOGLE?”
-ERIC WARD

www.verticalmeasures.com

@cliquekaila
LINK BUILDING EXAMPLES
#1 Lists
http://www.cmelist.com/otherlinks.htm

Tactic
Advanced Search Query & Synonym
“continuing ...
LINK BUILDING EXAMPLES
#2 Associations
http://www.nfpa.org

Tactic
Advanced Search Query & Association
“fire education” “t...
LINK BUILDING EXAMPLES
#3 Brand Mention
http://www.chicagobusiness.com

Tactic
Positive Brand Mention w/o Link
Use of soci...
LINK BUILDING EXAMPLES
#4 Broken Links
http://people.uncw.edu/albertm

Tactic
Links to 404 Pages & Link Checker
27 Broken ...
LINK BUILDING EXAMPLES
#5 Competitor Backlinks
http://www.oakville.ca

Tactic
Competitor Backlinks
Macro Spreadsheet

DA 6...
LINK BUILDING EXAMPLES
#6 Niche Directory
http://www.nlm.nih.gov/medlineplus/directories.html

Tactic
Niche Directory with...
USEFUL TOOLS
#1 Broken Link Checker

•

Find Broken Links

•

Inform Webmaster

•

Provide additional suggestions

•

Find...
USEFUL TOOLS
#3 Fresh Web Explorer

•

Find Brand Mentions

•

Competitor Mentions

•

Keyword Mentions

•

Open Multiple ...
USEFUL TOOLS
#5 Guest Post Labs Query Generator

•

Generate Advanced Search Queries

•

Find Guest Blogging Opportunities...
6 THINGS YOU CAN DO TODAY
#1 Become an Advanced Search Command Pro

•

Uncover sites quickly

•

Narrow down results

•

W...
8 THINGS YOU CAN DO TODAY
#3 Don’t Forget About Images

•

Find your images others are using without links

•

If you have...
8 THINGS YOU CAN DO TODAY
#5 Test E-mail Outreach & Make Improvements

•

Switch up outreach approach

•

Test new strateg...
LESSONS WE’VE
LEARNED
•

Avoid spammy tactics, nothing worthwhile is easy

•

Develop content that attracts links or can b...
LINK SMARTER, NOT
HARDER.

www.verticalmeasures.com

@cliquekaila
QUESTIONS?

Kaila Strong
KailaS@VerticalMeasures.com
@cliquekaila
888.476.1881

www.verticalmeasures.com
Upcoming SlideShare
Loading in...5
×

SEO Today: Building Critical Inbound Links

693

Published on

Learn about the changing SEO industry and how Google algorithms affect link building and inbound strategies.

Published in: Business, Technology, Design
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
693
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "SEO Today: Building Critical Inbound Links"

  1. 1. SEO TODAY BUILDING CRITICAL INBOUND LINKS Presented by Kaila Strong| kailas@verticalmeasures.com | @cliquekaila www.verticalmeasures.com
  2. 2. ABOUT YOUR SPEAKER KAILA STRONG @CLIQUEKAILA • Director of Client Strategy • Vertical Measures: Search, Social Content Marketing • Link building for 5 years www.verticalmeasures.com @cliquekaila
  3. 3. QUALITY LINK BUILDING PRE-PENGUIN/PANDA • Article marketing • Forum links • Spun articles • Link exchanges • Directories • Site wide links • Sponsored blog posts • Content scraping • Commenting • Social bookmarking • Blog networks • Profile spam • Link farms • Domain purchase & redirect www.verticalmeasures.com @cliquekaila
  4. 4. HUMMINGBIRD END OF LINK BUILDING? • New engine, very different than Penguin/Panda • End goal: serve up the best results for users • Link building isn’t dead • Focus on relevancy • Principles of co-citation even more important www.verticalmeasures.com @cliquekaila
  5. 5. QUALITY RELEVANCY AUTHORITY SUSTAINABILITY www.verticalmeasures.com @cliquekaila
  6. 6. LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME. www.verticalmeasures.com @cliquekaila
  7. 7. 18 LINK BUILDING LESSONS 6 Link Building Examples 6 Useful Tools 6 Things You Can Do Today www.verticalmeasures.com @cliquekaila
  8. 8. LINK BUILDING EXAMPLES Lists Niche Directory Broken Competitors .EDU Employee Sites www.verticalmeasures.com @cliquekaila
  9. 9. “ASK YOURSELF WOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?” -ERIC WARD www.verticalmeasures.com @cliquekaila
  10. 10. LINK BUILDING EXAMPLES #1 Lists http://www.cmelist.com/otherlinks.htm Tactic Advanced Search Query & Synonym “continuing education” “doctors” “list” “bioethics” DA 54 PR 5 Live in 1 Hour www.verticalmeasures.com @cliquekaila
  11. 11. LINK BUILDING EXAMPLES #2 Associations http://www.nfpa.org Tactic Advanced Search Query & Association “fire education” “training” “association” inurl:resource inurl:.org DA 92 PR 7 Live in 1 Week www.verticalmeasures.com @cliquekaila
  12. 12. LINK BUILDING EXAMPLES #3 Brand Mention http://www.chicagobusiness.com Tactic Positive Brand Mention w/o Link Use of social media DA 84 PR 7 Live in 2 1/2 Weeks www.verticalmeasures.com @cliquekaila
  13. 13. LINK BUILDING EXAMPLES #4 Broken Links http://people.uncw.edu/albertm Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week www.verticalmeasures.com @cliquekaila
  14. 14. LINK BUILDING EXAMPLES #5 Competitor Backlinks http://www.oakville.ca Tactic Competitor Backlinks Macro Spreadsheet DA 66 PR 6 Live in 2 Months www.verticalmeasures.com @cliquekaila
  15. 15. LINK BUILDING EXAMPLES #6 Niche Directory http://www.nlm.nih.gov/medlineplus/directories.html Tactic Niche Directory with Advanced Search Query inurl:gov “health professionals” “directory of” DA 100 PR 8 Live in 3 Months www.verticalmeasures.com @cliquekaila
  16. 16. USEFUL TOOLS #1 Broken Link Checker • Find Broken Links • Inform Webmaster • Provide additional suggestions • Find Similar Keywords • Wide Array of Keyword Suggestions • Get Inspiration #2 Ubersuggest.org www.verticalmeasures.com @cliquekaila
  17. 17. USEFUL TOOLS #3 Fresh Web Explorer • Find Brand Mentions • Competitor Mentions • Keyword Mentions • Open Multiple Websites at a Time • Improve Productivity • Great for Competitive Analysis #4 Bulk URL Opener www.verticalmeasures.com @cliquekaila
  18. 18. USEFUL TOOLS #5 Guest Post Labs Query Generator • Generate Advanced Search Queries • Find Guest Blogging Opportunities • Uncover Niche Sites #6 Google Alerts • • Reuse Advanced Search Queries • www.verticalmeasures.com Find Interesting Content Increase Productivity @cliquekaila
  19. 19. 6 THINGS YOU CAN DO TODAY #1 Become an Advanced Search Command Pro • Uncover sites quickly • Narrow down results • Work efficiently #2 Create Content Your Competitors Want to Link To • Get “Priceless” links • Interviews, ‘history of’, industry news, industry secrets, etc… www.verticalmeasures.com @cliquekaila
  20. 20. 8 THINGS YOU CAN DO TODAY #3 Don’t Forget About Images • Find your images others are using without links • If you have the bandwidth, allow others to embed/hotlink your images #4 Use Social Media • Try contacting via social media • Follow and Like your link contacts • Get in front of webmasters before outreach for familiarity www.verticalmeasures.com @cliquekaila
  21. 21. 8 THINGS YOU CAN DO TODAY #5 Test E-mail Outreach & Make Improvements • Switch up outreach approach • Test new strategies • Set goals to improve rate of response #6 Look for Old Content to Update on Third Party Sites • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar www.verticalmeasures.com @cliquekaila
  22. 22. LESSONS WE’VE LEARNED • Avoid spammy tactics, nothing worthwhile is easy • Develop content that attracts links or can be leveraged • Conduct backlink analysis and ensure you have quality backlinks • Use tools and natural tactics to garner links • Learn from past spammy mistakes www.verticalmeasures.com @cliquekaila
  23. 23. LINK SMARTER, NOT HARDER. www.verticalmeasures.com @cliquekaila
  24. 24. QUESTIONS? Kaila Strong KailaS@VerticalMeasures.com @cliquekaila 888.476.1881 www.verticalmeasures.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×