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Researching Content Marketing Ideas for SEO


In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.

In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.

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  • 1. Researching Content Marketing Ideas for SEO
    Arnie Kuenn, president, vertical Measures - @arniek
  • 2. About Your Presenter…
    President of Vertical Measures in Phoenix, AZ
    President of the Arizona Interactive Marketing Association (AZIMA)
    Instructor for the Content Marketing Institute & Online Marketing Institute
    Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
    Available on Amazon
    Twitter: @ArnieK
  • 3.
  • 4. 8 Steps in the
    Content Marketing
    Twitter: @ArnieK
  • 5. Develop Your Strategy
    Why are you creating the content you are creating?
    Who is your audience and who are you?
    What will you measure?
    What is different a year from now?
    Where do you plan to publish your content?
  • 6. When & How Will You Develop Your Content?
    1-7-30-4-2-1 Plan
    1=Daily (Twitter, Blog)
    7=Weekly (eNewsletter)
    30=Monthly (Webinar)
    4=Quarterly (eBook, Magazine)
    2=Bi-Annually (User Event)
    1=Yearly (Large Research Project)
    Via: Langley Center for New Media
    Twitter: @ArnieK
  • 7. Twitter: @ArnieK
  • 8. Start With Keyword Research
    Keyword research should be the foundation
    Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)
    Use tools like:
    Google keyword suggest & instant search
    Google Adwords keyword tool
    Bing’s Commercial Intent
    Think long-tail!
    Twitter: @ArnieK
  • 9. Then Do Online Market Research
    Check trending topics on Twitter, Yahoo and MSN
    Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
    Check sites like Digg, StumbleUpon, Reddit and Mixx.
    Check Google’s Discussions in search
    Twitter: @ArnieK
  • 10. What Works For Your Competitors?
    Twitter: @ArnieK
  • 11. Determine Types of Content to Create
    Twitter: @ArnieK
  • 12. List The Possibilities
  • 13. Create Great Content
  • 14. Benefits of a Corporate Blog
    • Gives you a vehicle to post new content
    • 15. Allows for internal linking
    • 16. Keeps the search engines coming back – have 434%more indexed pages*
    • 17. Have 2X as many backlinks*
    • 18. Your site gets 55% more traffic*
    • 19. You have 79% more Twitter followers*
  • 20. Long Tail is the Key!
    Twitter: @ArnieK
  • 21. Success Like This…
    Twitter: @ArnieK
  • 22. Results Like This…
    19 out of top 25 landing pages
    Twitter: @ArnieK
  • 23. All 8 Steps Matter
    Amazon – only $14.36 ;-)
    Twitter: @ArnieK
  • 24. Thank You!
    Can be found on:
    LinkedIn Group