Researching Content Marketing Ideas for SEO
 

Researching Content Marketing Ideas for SEO

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In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.

In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.

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    Researching Content Marketing Ideas for SEO Researching Content Marketing Ideas for SEO Presentation Transcript

    • Researching Content Marketing Ideas for SEO
      Arnie Kuenn, president, vertical Measures - @arniek
    • About Your Presenter…
      President of Vertical Measures in Phoenix, AZ
      President of the Arizona Interactive Marketing Association (AZIMA)
      Instructor for the Content Marketing Institute & Online Marketing Institute
      Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
      Available on Amazon
      Twitter: @ArnieK
    • 8 Steps in the
      Content Marketing
      Chain!
      Twitter: @ArnieK
    • Develop Your Strategy
      Why are you creating the content you are creating?
      Who is your audience and who are you?
      What will you measure?
      What is different a year from now?
      Where do you plan to publish your content?
    • When & How Will You Develop Your Content?
      1-7-30-4-2-1 Plan
      1=Daily (Twitter, Blog)
      7=Weekly (eNewsletter)
      30=Monthly (Webinar)
      4=Quarterly (eBook, Magazine)
      2=Bi-Annually (User Event)
      1=Yearly (Large Research Project)
      Via: Langley Center for New Media
      Twitter: @ArnieK
    • Twitter: @ArnieK
    • Start With Keyword Research
      Keyword research should be the foundation
      Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)
      Use tools like:
      Google keyword suggest & instant search
      Google Adwords keyword tool
      Bing’s Commercial Intent
      Think long-tail!
      Twitter: @ArnieK
    • Then Do Online Market Research
      Check trending topics on Twitter, Yahoo and MSN
      Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook
      Check sites like Digg, StumbleUpon, Reddit and Mixx.
      Check Google’s Discussions in search
      Twitter: @ArnieK
    • What Works For Your Competitors?
      Twitter: @ArnieK
    • Determine Types of Content to Create
      Twitter: @ArnieK
    • List The Possibilities
    • Create Great Content
    • Benefits of a Corporate Blog
      • Gives you a vehicle to post new content
      • Allows for internal linking
      • Keeps the search engines coming back – have 434%more indexed pages*
      • Have 2X as many backlinks*
      • Your site gets 55% more traffic*
      • You have 79% more Twitter followers*
      *Hubspot
    • Long Tail is the Key!
      Twitter: @ArnieK
    • Success Like This…
      Twitter: @ArnieK
    • Results Like This…
      19 out of top 25 landing pages
      Twitter: @ArnieK
    • All 8 Steps Matter
      Amazon – only $14.36 ;-)
      Twitter: @ArnieK
    • Thank You!
      Can be found on:
      Facebook
      LinkedIn Group
      @VerticalMeasure
      Contact:888-476-1881
      www.VerticalMeasures.com