Researching Content Marketing Ideas for SEO

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In this presentation, Arnie Kuenn unveils effective and inexpensive ways to conduct market research for content marketing ideas.

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Researching Content Marketing Ideas for SEO

  1. 1. Researching Content Marketing Ideas for SEO<br />Arnie Kuenn, president, vertical Measures - @arniek<br />
  2. 2. About Your Presenter…<br />President of Vertical Measures in Phoenix, AZ<br />President of the Arizona Interactive Marketing Association (AZIMA)<br />Instructor for the Content Marketing Institute & Online Marketing Institute<br />Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing<br />Available on Amazon<br />Twitter: @ArnieK<br />
  3. 3.
  4. 4. 8 Steps in the <br />Content Marketing<br />Chain!<br />Twitter: @ArnieK<br />
  5. 5. Develop Your Strategy<br />Why are you creating the content you are creating? <br />Who is your audience and who are you?<br />What will you measure? <br />What is different a year from now?<br />Where do you plan to publish your content?<br />
  6. 6. When & How Will You Develop Your Content?<br />1-7-30-4-2-1 Plan<br />1=Daily (Twitter, Blog)<br />7=Weekly (eNewsletter)<br />30=Monthly (Webinar)<br />4=Quarterly (eBook, Magazine)<br />2=Bi-Annually (User Event)<br />1=Yearly (Large Research Project)<br />Via: Langley Center for New Media<br />Twitter: @ArnieK<br />
  7. 7. Twitter: @ArnieK<br />
  8. 8. Start With Keyword Research<br />Keyword research should be the foundation<br />Brainstorm for keyword phrases your customers use when searching (i.e. local internet marketing)<br />Use tools like:<br />Google keyword suggest & instant search<br />Google Adwords keyword tool<br />Bing’s Commercial Intent<br />Think long-tail!<br />Twitter: @ArnieK<br />
  9. 9. Then Do Online Market Research<br />Check trending topics on Twitter, Yahoo and MSN<br />Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook<br />Check sites like Digg, StumbleUpon, Reddit and Mixx. <br />Check Google’s Discussions in search<br />Twitter: @ArnieK<br />
  10. 10. What Works For Your Competitors?<br />Twitter: @ArnieK<br />
  11. 11. Determine Types of Content to Create<br />Twitter: @ArnieK<br />
  12. 12. List The Possibilities<br />
  13. 13. Create Great Content<br />
  14. 14. Benefits of a Corporate Blog<br /><ul><li>Gives you a vehicle to post new content
  15. 15. Allows for internal linking
  16. 16. Keeps the search engines coming back – have 434%more indexed pages*
  17. 17. Have 2X as many backlinks*
  18. 18. Your site gets 55% more traffic*
  19. 19. You have 79% more Twitter followers*</li></ul> *Hubspot<br />
  20. 20. Long Tail is the Key!<br />Twitter: @ArnieK<br />
  21. 21. Success Like This…<br />Twitter: @ArnieK<br />
  22. 22. Results Like This…<br />19 out of top 25 landing pages<br />Twitter: @ArnieK<br />
  23. 23. All 8 Steps Matter<br />Amazon – only $14.36 ;-) <br />Twitter: @ArnieK<br />
  24. 24. Thank You!<br />Can be found on:<br />Facebook<br />LinkedIn Group<br />@VerticalMeasure<br /> Contact:888-476-1881<br /> www.VerticalMeasures.com<br />

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