Real World Winning Tactics forContent Creation & Marketing          Presented by:           Arnie Kuenn
About Your Presenter• President of Vertical Measures a search,  social & content marketing agency• Instructor for the Cont...
When someone types a keyword phrase into the search box, there are only two possible outcomes:  – They will find you.  – T...
Twitter: @ArnieK                                #PubConGet Found Via VideoWhen properly search engineoptimized, videos are...
Videos – Not as Hard as You Think   Webinars                       Interviews               Fun
Twitter: @ArnieK                                          #PubConMight Just Change Your Business      Sales went up 600% f...
• After 10 years, dozens of pitches to dentists & retailers  and a $50,000 TV infomercial….• Orabrush spent $500 on a funn...
Twitter: @ArnieK                                       #PubConResults So Far… • YouTube channel has received 35   million+...
Twitter: @ArnieK                                             #PubConVideos Can Attract Links5,473 backlinks from 54 unique...
Twitter: @ArnieK                                               #PubConStart With Keyword Research • Keyword research shoul...
Twitter: @ArnieK                               #PubConInformational Keywords        Source: AimClear
Twitter: @ArnieK                                                 #PubConThen Online Market Research• Answer sites: Yahoo A...
Twitter: @ArnieK                             #PubConList The Possibilities
Twitter: @ArnieK                            #PubConLong Tail is the Key!
Twitter: @ArnieK                         #PubConSuccess Like This…
Twitter: @ArnieK                                                   #PubConNow Go Build a $24M Business!              Want ...
Thank You!More Traffic. More Leads. More Business.      Contact: 888-476-1881     www.verticalmeasures.com         Only $1...
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Real World Winning Tactics for Content Creation & Marketing

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In this presentation, Arnie Kuenn provides real case studies and examples of effective content marketing.

Published in: Business, Technology, Design
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Real World Winning Tactics for Content Creation & Marketing

  1. 1. Real World Winning Tactics forContent Creation & Marketing Presented by: Arnie Kuenn
  2. 2. About Your Presenter• President of Vertical Measures a search, social & content marketing agency• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK #PubCon
  3. 3. When someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor.
  4. 4. Twitter: @ArnieK #PubConGet Found Via VideoWhen properly search engineoptimized, videos are 53 timesmore likely than text pages toappear on Google’s first pagesearch results. -- ForresterResearch
  5. 5. Videos – Not as Hard as You Think Webinars Interviews Fun
  6. 6. Twitter: @ArnieK #PubConMight Just Change Your Business Sales went up 600% first year
  7. 7. • After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.• Created an app for detecting bad breath (above)
  8. 8. Twitter: @ArnieK #PubConResults So Far… • YouTube channel has received 35 million+ views and has over 157,000 subscribers • Over 295,000 fans on Facebook • Over 4,000 followers on Twitter • The 15 person company has sold $1 million worth of the $5 tongue brushes through YouTube • Major drugstores (3700+) are beginning to stock it on their shelves.
  9. 9. Twitter: @ArnieK #PubConVideos Can Attract Links5,473 backlinks from 54 unique domains
  10. 10. Twitter: @ArnieK #PubConStart With Keyword Research • Keyword research should be the foundation • Brainstorm for keyword phrases your customers use when searching • Use tools like: – Google keyword suggest & instant search – Google Adwords keyword tool – Google Insights for Search • Think long-tail!
  11. 11. Twitter: @ArnieK #PubConInformational Keywords Source: AimClear
  12. 12. Twitter: @ArnieK #PubConThen Online Market Research• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search
  13. 13. Twitter: @ArnieK #PubConList The Possibilities
  14. 14. Twitter: @ArnieK #PubConLong Tail is the Key!
  15. 15. Twitter: @ArnieK #PubConSuccess Like This…
  16. 16. Twitter: @ArnieK #PubConNow Go Build a $24M Business! Want these slides? Email: Pubcon@VerticalMeasures.com with “Pubcon Video” in the subject line
  17. 17. Thank You!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.verticalmeasures.com Only $14.36 on Amazon!
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