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Real World Winning Tactics for Content Creation & Marketing

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In this presentation, Arnie Kuenn provides real case studies and examples of effective content marketing.

In this presentation, Arnie Kuenn provides real case studies and examples of effective content marketing.

Published in: Business, Technology, Design

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  • 1. Real World Winning Tactics forContent Creation & Marketing Presented by: Arnie Kuenn
  • 2. About Your Presenter• President of Vertical Measures a search, social & content marketing agency• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK #PubCon
  • 3. When someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor.
  • 4. Twitter: @ArnieK #PubConGet Found Via VideoWhen properly search engineoptimized, videos are 53 timesmore likely than text pages toappear on Google’s first pagesearch results. -- ForresterResearch
  • 5. Videos – Not as Hard as You Think Webinars Interviews Fun
  • 6. Twitter: @ArnieK #PubConMight Just Change Your Business Sales went up 600% first year
  • 7. • After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.• Created an app for detecting bad breath (above)
  • 8. Twitter: @ArnieK #PubConResults So Far… • YouTube channel has received 35 million+ views and has over 157,000 subscribers • Over 295,000 fans on Facebook • Over 4,000 followers on Twitter • The 15 person company has sold $1 million worth of the $5 tongue brushes through YouTube • Major drugstores (3700+) are beginning to stock it on their shelves.
  • 9. Twitter: @ArnieK #PubConVideos Can Attract Links5,473 backlinks from 54 unique domains
  • 10. Twitter: @ArnieK #PubConStart With Keyword Research • Keyword research should be the foundation • Brainstorm for keyword phrases your customers use when searching • Use tools like: – Google keyword suggest & instant search – Google Adwords keyword tool – Google Insights for Search • Think long-tail!
  • 11. Twitter: @ArnieK #PubConInformational Keywords Source: AimClear
  • 12. Twitter: @ArnieK #PubConThen Online Market Research• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search
  • 13. Twitter: @ArnieK #PubConList The Possibilities
  • 14. Twitter: @ArnieK #PubConLong Tail is the Key!
  • 15. Twitter: @ArnieK #PubConSuccess Like This…
  • 16. Twitter: @ArnieK #PubConNow Go Build a $24M Business! Want these slides? Email: Pubcon@VerticalMeasures.com with “Pubcon Video” in the subject line
  • 17. Thank You!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.verticalmeasures.com Only $14.36 on Amazon!