Real World Winning Tactics forContent Creation & Marketing Presented by: Arnie Kuenn
About Your Presenter• President of Vertical Measures a search, social & content marketing agency• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK #PubCon
When someone types a keyword phrase into the search box, there are only two possible outcomes: – They will find you. – They will find your competitor.
Twitter: @ArnieK #PubConGet Found Via VideoWhen properly search engineoptimized, videos are 53 timesmore likely than text pages toappear on Google’s first pagesearch results. -- ForresterResearch
Videos – Not as Hard as You Think Webinars Interviews Fun
Twitter: @ArnieK #PubConMight Just Change Your Business Sales went up 600% first year
• After 10 years, dozens of pitches to dentists & retailers and a $50,000 TV infomercial….• Orabrush spent $500 on a funny video about bad breath that promoted the tongue cleaner on YouTube.• Created an app for detecting bad breath (above)
Twitter: @ArnieK #PubConResults So Far… • YouTube channel has received 35 million+ views and has over 157,000 subscribers • Over 295,000 fans on Facebook • Over 4,000 followers on Twitter • The 15 person company has sold $1 million worth of the $5 tongue brushes through YouTube • Major drugstores (3700+) are beginning to stock it on their shelves.
Twitter: @ArnieK #PubConVideos Can Attract Links5,473 backlinks from 54 unique domains
Twitter: @ArnieK #PubConStart With Keyword Research • Keyword research should be the foundation • Brainstorm for keyword phrases your customers use when searching • Use tools like: – Google keyword suggest & instant search – Google Adwords keyword tool – Google Insights for Search • Think long-tail!