Pubcon - Twitter Marketing in the Real World
 

Pubcon - Twitter Marketing in the Real World

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Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie ...

Twitter is still the hot topic. Find out more about the latest trends in Twitter and where things are headed. If your strategy does not include Twitter, your marketing campaign is incomplete. Arnie Kuenn, President of Vertical Measures presents helpful tips to utilize the social media powerhouse tool at Pubcon in Austion 2011.

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    Pubcon - Twitter Marketing in the Real World Pubcon - Twitter Marketing in the Real World Presentation Transcript

    • Twitter in the Real World
      Arnie Kuenn
      @ArnieK
    • About Your Presenter…
      President of Vertical Measures in Phoenix, AZ
      President of the Arizona Interactive Marketing Assoc.
      Instructor for the Content Marketing Institute
      Author of the book…
      Available April, 2011
      Twitter: @ArnieK#Pubcon
    • Real World Usage of Twitter
      Build Links to Content
      Promote Events
      Build Brand Awareness
      Obtain New Clients
      Twitter: @ArnieK #Pubcon
    • Why Bother with Twitter?
      In a study by Chadwick Martin Bailey, it was found:
      60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower
      51% of Facebook fans and 67% of Twitter followers are more likely to buy from bands they associate with online
      Twitter: @ArnieK #Pubcon
    • Twitter to Build Links to Content
      Promote the content you already have, and not just blog posts…
      Videos, webinars, images, whitepapers, free guides, product pages, etc.
      You can even use RSS feeds for your content to Tweet
      Off-site content too! --------->
      Google & Bing say social signals are being used in search rankings
      Twitter: @ArnieK #Pubcon
    • Twitter to Promote Events
      Twitter: @ArnieK #Pubcon
    • Build Brand Awareness
      Create fun content when you can
      Take quick picture or video & tweet it!
      Share personal anecdotes when possible
      Remind people: there is an actual person behind your Twitter account!
      Ask Questions
      Encourage interaction
      Twitter: @ArnieK #Pubcon
    • Obtain New Clients (@VerticalMeasure)
      We can directly account for more than $50,000 in new business as a result of our Twitter efforts.
      Twitter: @ArnieK #Pubcon
    • New Customers (@AJBombers)
      Milwaukee restaurant formed a community by publishing specials & answering customer questions
      Have more than 12,000 followers
      Estimate 75 percent of customers are Twitter followers
      Treat everyone on Twitter as if they are regulars
      Allow customers to write their Twitter names on the walls of the restaurant
      Twitter: @ArnieK #Pubcon
    • How Do We Manage Twitter?
      Every employee has a twitter account
      We train our staff and our clients’ staff on how to use Twitter and related tools
      We use HootSuite to manage all of our accounts
      We do schedule Tweets
      No more than an hour per day per person
      Twitter: @ArnieK #Pubcon
    • Measure!
      Measure for successes… and failures
      Know your goals and your audience
      Have a plan & set benchmarks
      Check your rankings, traffic, conversions and other key metrics
      Twitter: @ArnieK #Pubcon
    • Thank You!
      Facebook
      LinkedIn Group
      @VerticalMeasure
      Contact:888-476-1881
      www.VerticalMeasures.com