@ArnieK #PubConLinks with Maximum Juice and Minimum Risk Presented by: Arnie Kuenn
@ArnieK #PubConLink Attraction vs. Link Building • Create Interesting, Fun, Engaging Content – Quality Links from a variety of sources – Natural, editorially given links – Generate traffic to your website – No Risk!
@ArnieK #PubConMany Types of Content Attract Links
@ArnieK #PubConThey Don’t All Have to Be Grand Slams Hit a bunch of singles! Here are several basic examples….
@ArnieK #PubCon Key Findings• Posts with videos included will attract almost 3 times more ILDs than a plain text post.• Posts with all three media types (videos, images, and lists) will attract almost 6 times more ILDs than a plain text post.• Posts with between 1800+ words will attract more than 15 times more ILDs than a post with less than 600 words.
@ArnieK #PubConYou Must Promote Your Content• Understand who your customer is and where they are online.• Conduct PR and blogger pitches• Send personal emails to people• Use G+, Twitter, FB, Pinterest and LinkedIn• Spend some $$$ on Ads
@ArnieK #PubCon Do The Math!• 3 pieces of content per week X 5 backlinks = 60 new links per month• 5 pieces of content per week X 20 backlinks = 400 new links per month• Multiply that by $___ value per link to determine the R.O.I.• And that doesn’t include resulting traffic from the links themselves or if you hit 1 grand slam!
@ArnieK #PubCon Link Attraction - Summary• Be patient and keep producing• Think long-tail and solve problems• Long, in-depth content attracts the most links• Measure & promote the good stuff• Don’t count on the viral effect or “grand slam”
@ArnieK #PubCon Tweet:Content Marketing Book – @AccelerateBook isFREE on Amazon – Today only! #Pubcon Kindle Version October 18, 2012 Only
@ArnieK #PubCon Thank You Very Much!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com