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Proactive Link Campaigns
Presented by:
Presented by Arnie Kuenn @ArnieK
ABOUT YOUR PRESENTER…
•President of Vertical Measures –
A Search, Social & Content Marketing Agency
•Instructor for the Co...
LINK BUILDING HASN’T
CHANGED, THE RULES
ARE STILL THE SAME.

@ArnieK
QUALITY
RELEVANCY
AUTHORITY
SUSTAINABILITY

@ArnieK
24 LINK BUILDING LESSONS
8 Link Building Examples

8 Useful Tools
8 Things You Can Do Today

@ArnieK
LINK BUILDING EXAMPLES

Lists

Broken Links

Niche Directory
Competitors

.EDU
Employee Sites

@ArnieK
“ASK YOURSELF
WOULD YOU WANT THIS
LINK IF THERE WERE NO
GOOGLE?”
-ERIC WARD

@ArnieK
LINK BUILDING EXAMPLES
#1 Lists
http://www.cmelist.com/otherlinks.htm

Tactic
Advanced Search Query & Synonym
“continuing ...
LINK BUILDING EXAMPLES
#2 Associations
http://www.nfpa.org

Tactic
Advanced Search Query & Association
“fire education” “t...
LINK BUILDING EXAMPLES
#3 Brand Mention
http://www.chicagobusiness.com

Tactic
Positive Brand Mention w/o Link

Use of soc...
LINK BUILDING EXAMPLES
#4 Broken Links
http://people.uncw.edu/albertm

Tactic
Links to 404 Pages & Link Checker

27 Broken...
LINK BUILDING EXAMPLES
#5 Competitor Backlinks
http://www.oakville.ca

Tactic
Competitor Backlinks
Macro Spreadsheet

DA 6...
LINK BUILDING EXAMPLES
#6 Resource Page
http://www.csun.edu/helpline/online_help/

Tactic
EDU Resource Page with Advanced
...
LINK BUILDING EXAMPLES
#7 Niche Directory
http://www.nlm.nih.gov/medlineplus/directories.html

Tactic
Niche Directory with...
LINK BUILDING EXAMPLES
#8 Employee Link
http://www.cappchicago.org/

Tactic
Link from Employee Bio

DA 34 PR 4
Live in 4 D...
USEFUL TOOLS
#1 Broken Link Checker
•

Find Broken Links

•

Inform Webmaster

•

Provide additional suggestions

•

Find ...
USEFUL TOOLS
#3 Fresh Web Explorer
•

Find Brand Mentions

•

Competitor Mentions

•

Keyword Mentions

•

Improve Product...
USEFUL TOOLS
#5 Guest Post Labs Query Generator
•

Generate Advanced Search Queries

•

Find Guest Blogging Opportunities
...
USEFUL TOOLS
#7 linksy.me/find-email
•

Find E-mail Addresses Quickly

•

Generates Possible E-mails

•

Cut & Paste for E...
8 THINGS YOU CAN DO TODAY
#1 Become an Advanced Search Command Pro
•

Uncover sites quickly

•

Narrow down results

•

Wo...
8 THINGS YOU CAN DO TODAY
#3 Don’t Forget About Images
•

Find your images others are using without links

•

Allow others...
8 THINGS YOU CAN DO TODAY
#5 Test E-mail Outreach & Make Improvements
•

Switch up outreach approach

•

Test new strategi...
8 THINGS YOU CAN DO TODAY
#7 Find Sites with Malware Using Scrapebox or Search
Queries “Buy Cheap Viagra”
•

Find sites wi...
LINK SMARTER,
NOT HARDER.

@ArnieK
THANK YOU VERY MUCH!

More Traffic. More Leads. More Business.
www.VerticalMeasures.com

Tweet:
Content Marketing Book – @...
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Pubcon Legit Link Acquisition Presentation

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Arnie Kuenn presents Legit Link Acquisition Presentation at Pubcon.

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Transcript of "Pubcon Legit Link Acquisition Presentation"

  1. 1. Proactive Link Campaigns Presented by: Presented by Arnie Kuenn @ArnieK
  2. 2. ABOUT YOUR PRESENTER… •President of Vertical Measures – A Search, Social & Content Marketing Agency •Instructor for the Content Marketing Institute •Teach our own Content Marketing Workshop •Write for Marketing Land, Content Marketing Institute and Chief Content Officer •Wrote the book Accelerate: The Convergence of Search, Social & Content Marketing
  3. 3. LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME. @ArnieK
  4. 4. QUALITY RELEVANCY AUTHORITY SUSTAINABILITY @ArnieK
  5. 5. 24 LINK BUILDING LESSONS 8 Link Building Examples 8 Useful Tools 8 Things You Can Do Today @ArnieK
  6. 6. LINK BUILDING EXAMPLES Lists Broken Links Niche Directory Competitors .EDU Employee Sites @ArnieK
  7. 7. “ASK YOURSELF WOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?” -ERIC WARD @ArnieK
  8. 8. LINK BUILDING EXAMPLES #1 Lists http://www.cmelist.com/otherlinks.htm Tactic Advanced Search Query & Synonym “continuing education” “doctors” “list” “bioethics” DA 54 PR 5 Live in 1 Hour @ArnieK
  9. 9. LINK BUILDING EXAMPLES #2 Associations http://www.nfpa.org Tactic Advanced Search Query & Association “fire education” “training” “association” inurl:resource inurl:.org DA 92 PR 7 Live in 1 Week @ArnieK
  10. 10. LINK BUILDING EXAMPLES #3 Brand Mention http://www.chicagobusiness.com Tactic Positive Brand Mention w/o Link Use of social media DA 84 PR 7 Live in 2 1/2 Weeks @ArnieK
  11. 11. LINK BUILDING EXAMPLES #4 Broken Links http://people.uncw.edu/albertm Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week @ArnieK
  12. 12. LINK BUILDING EXAMPLES #5 Competitor Backlinks http://www.oakville.ca Tactic Competitor Backlinks Macro Spreadsheet DA 66 PR 6 Live in 2 Months @ArnieK
  13. 13. LINK BUILDING EXAMPLES #6 Resource Page http://www.csun.edu/helpline/online_help/ Tactic EDU Resource Page with Advanced Search Query inurl:edu “medical” “helpline” “suicide” “resources” DA 88 PR 7 Live in 3 Weeks @ArnieK
  14. 14. LINK BUILDING EXAMPLES #7 Niche Directory http://www.nlm.nih.gov/medlineplus/directories.html Tactic Niche Directory with Advanced Search Query inurl:gov “health professionals” “directory of” DA 100 PR 8 Live in 3 Months @ArnieK
  15. 15. LINK BUILDING EXAMPLES #8 Employee Link http://www.cappchicago.org/ Tactic Link from Employee Bio DA 34 PR 4 Live in 4 Days @ArnieK
  16. 16. USEFUL TOOLS #1 Broken Link Checker • Find Broken Links • Inform Webmaster • Provide additional suggestions • Find Similar Keywords • Wide Array of Keyword Suggestions • Get Inspiration #2 Ubersuggest.org @ArnieK
  17. 17. USEFUL TOOLS #3 Fresh Web Explorer • Find Brand Mentions • Competitor Mentions • Keyword Mentions • Improve Productivity • Open Multiple Websites at a Time • Great for Competitive Analysis #4 Bulk URL Opener @ArnieK
  18. 18. USEFUL TOOLS #5 Guest Post Labs Query Generator • Generate Advanced Search Queries • Find Guest Blogging Opportunities • Uncover Niche Sites #6 Google Alerts • Find Interesting Content • Reuse Advanced Search Queries • Increase Productivity @ArnieK
  19. 19. USEFUL TOOLS #7 linksy.me/find-email • Find E-mail Addresses Quickly • Generates Possible E-mails • Cut & Paste for Efficiency #8 Scraper Google Chrome Extension • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar @ArnieK
  20. 20. 8 THINGS YOU CAN DO TODAY #1 Become an Advanced Search Command Pro • Uncover sites quickly • Narrow down results • Work efficiently #2 Create Content Your Competitors Want to Link To • Get “Priceless” links • Interviews, ‘history of’, industry news, industry secrets, etc… @ArnieK
  21. 21. 8 THINGS YOU CAN DO TODAY #3 Don’t Forget About Images • Find your images others are using without links • Allow others to embed/hotlink your images #4 Use Social Media • Try contacting via social media • Follow and Like your link contacts • Get in front of webmasters before outreach for familiarity @ArnieK
  22. 22. 8 THINGS YOU CAN DO TODAY #5 Test E-mail Outreach & Make Improvements • Switch up outreach approach • Test new strategies • Set goals to improve rate of response #6 Look for Old Content to Update on Third Party Sites • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar @ArnieK
  23. 23. 8 THINGS YOU CAN DO TODAY #7 Find Sites with Malware Using Scrapebox or Search Queries “Buy Cheap Viagra” • Find sites with malware • Inform webmaster • Offer your free services in exchange #8 Ask for Another Link • Become a regular contributor • Write an article or blog post for a site already linking to you @ArnieK
  24. 24. LINK SMARTER, NOT HARDER. @ArnieK
  25. 25. THANK YOU VERY MUCH! More Traffic. More Leads. More Business. www.VerticalMeasures.com Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon – Today only! #Pubcon @ArnieK
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