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Pubcon Legit Link Acquisition Presentation

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Arnie Kuenn presents Legit Link Acquisition Presentation at Pubcon.

Arnie Kuenn presents Legit Link Acquisition Presentation at Pubcon.

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  • 1. Proactive Link Campaigns Presented by: Presented by Arnie Kuenn @ArnieK
  • 2. ABOUT YOUR PRESENTER… •President of Vertical Measures – A Search, Social & Content Marketing Agency •Instructor for the Content Marketing Institute •Teach our own Content Marketing Workshop •Write for Marketing Land, Content Marketing Institute and Chief Content Officer •Wrote the book Accelerate: The Convergence of Search, Social & Content Marketing
  • 3. LINK BUILDING HASN’T CHANGED, THE RULES ARE STILL THE SAME. @ArnieK
  • 4. QUALITY RELEVANCY AUTHORITY SUSTAINABILITY @ArnieK
  • 5. 24 LINK BUILDING LESSONS 8 Link Building Examples 8 Useful Tools 8 Things You Can Do Today @ArnieK
  • 6. LINK BUILDING EXAMPLES Lists Broken Links Niche Directory Competitors .EDU Employee Sites @ArnieK
  • 7. “ASK YOURSELF WOULD YOU WANT THIS LINK IF THERE WERE NO GOOGLE?” -ERIC WARD @ArnieK
  • 8. LINK BUILDING EXAMPLES #1 Lists http://www.cmelist.com/otherlinks.htm Tactic Advanced Search Query & Synonym “continuing education” “doctors” “list” “bioethics” DA 54 PR 5 Live in 1 Hour @ArnieK
  • 9. LINK BUILDING EXAMPLES #2 Associations http://www.nfpa.org Tactic Advanced Search Query & Association “fire education” “training” “association” inurl:resource inurl:.org DA 92 PR 7 Live in 1 Week @ArnieK
  • 10. LINK BUILDING EXAMPLES #3 Brand Mention http://www.chicagobusiness.com Tactic Positive Brand Mention w/o Link Use of social media DA 84 PR 7 Live in 2 1/2 Weeks @ArnieK
  • 11. LINK BUILDING EXAMPLES #4 Broken Links http://people.uncw.edu/albertm Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week @ArnieK
  • 12. LINK BUILDING EXAMPLES #5 Competitor Backlinks http://www.oakville.ca Tactic Competitor Backlinks Macro Spreadsheet DA 66 PR 6 Live in 2 Months @ArnieK
  • 13. LINK BUILDING EXAMPLES #6 Resource Page http://www.csun.edu/helpline/online_help/ Tactic EDU Resource Page with Advanced Search Query inurl:edu “medical” “helpline” “suicide” “resources” DA 88 PR 7 Live in 3 Weeks @ArnieK
  • 14. LINK BUILDING EXAMPLES #7 Niche Directory http://www.nlm.nih.gov/medlineplus/directories.html Tactic Niche Directory with Advanced Search Query inurl:gov “health professionals” “directory of” DA 100 PR 8 Live in 3 Months @ArnieK
  • 15. LINK BUILDING EXAMPLES #8 Employee Link http://www.cappchicago.org/ Tactic Link from Employee Bio DA 34 PR 4 Live in 4 Days @ArnieK
  • 16. USEFUL TOOLS #1 Broken Link Checker • Find Broken Links • Inform Webmaster • Provide additional suggestions • Find Similar Keywords • Wide Array of Keyword Suggestions • Get Inspiration #2 Ubersuggest.org @ArnieK
  • 17. USEFUL TOOLS #3 Fresh Web Explorer • Find Brand Mentions • Competitor Mentions • Keyword Mentions • Improve Productivity • Open Multiple Websites at a Time • Great for Competitive Analysis #4 Bulk URL Opener @ArnieK
  • 18. USEFUL TOOLS #5 Guest Post Labs Query Generator • Generate Advanced Search Queries • Find Guest Blogging Opportunities • Uncover Niche Sites #6 Google Alerts • Find Interesting Content • Reuse Advanced Search Queries • Increase Productivity @ArnieK
  • 19. USEFUL TOOLS #7 linksy.me/find-email • Find E-mail Addresses Quickly • Generates Possible E-mails • Cut & Paste for Efficiency #8 Scraper Google Chrome Extension • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar @ArnieK
  • 20. 8 THINGS YOU CAN DO TODAY #1 Become an Advanced Search Command Pro • Uncover sites quickly • Narrow down results • Work efficiently #2 Create Content Your Competitors Want to Link To • Get “Priceless” links • Interviews, ‘history of’, industry news, industry secrets, etc… @ArnieK
  • 21. 8 THINGS YOU CAN DO TODAY #3 Don’t Forget About Images • Find your images others are using without links • Allow others to embed/hotlink your images #4 Use Social Media • Try contacting via social media • Follow and Like your link contacts • Get in front of webmasters before outreach for familiarity @ArnieK
  • 22. 8 THINGS YOU CAN DO TODAY #5 Test E-mail Outreach & Make Improvements • Switch up outreach approach • Test new strategies • Set goals to improve rate of response #6 Look for Old Content to Update on Third Party Sites • Data Mining Tool • Scrape Lists to Find Similar • Scrape SERPs to Find Similar @ArnieK
  • 23. 8 THINGS YOU CAN DO TODAY #7 Find Sites with Malware Using Scrapebox or Search Queries “Buy Cheap Viagra” • Find sites with malware • Inform webmaster • Offer your free services in exchange #8 Ask for Another Link • Become a regular contributor • Write an article or blog post for a site already linking to you @ArnieK
  • 24. LINK SMARTER, NOT HARDER. @ArnieK
  • 25. THANK YOU VERY MUCH! More Traffic. More Leads. More Business. www.VerticalMeasures.com Tweet: Content Marketing Book – @AccelerateBook is FREE on Amazon – Today only! #Pubcon @ArnieK