@ArnieK #PubconContent Strategies Arnie Kuenn President Vertical Measures @ArnieK
@ArnieK #Pubcon About Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
@ArnieK #Pubcon Why Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non- branded queries. • 94% of buyers click on organic links versus 6% on paid links for brandedSources: GroupM, Did-it, Enquiro, and Eyetools. queries.
@ArnieK #PubconUniversal Search Results 61% of all search results
@ArnieK #PubconStart With Keyword Research• Keyword research should be the foundation• What keyword phrases do your customers use? (Analytics)• Use tools like….