Pubcon Content Strategies

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Pubcon Content Strategies

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Arnie Kuenn's presentation on Content Strategies at Pubcon Hawaii 2012. This presentation focuses on researching content ideas.

Arnie Kuenn's presentation on Content Strategies at Pubcon Hawaii 2012. This presentation focuses on researching content ideas.

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  • 1. @ArnieK #PubconContent Strategies Arnie Kuenn President Vertical Measures @ArnieK
  • 2. @ArnieK #Pubcon About Your Presenter…• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Services• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing Available on Amazon
  • 3. @ArnieK #PubconFree 24 page guide atVerticalMeasures.com
  • 4. @ArnieK #Pubcon Why Focus on Search? • 93% of all buyers online or in stores use search prior to making a purchase • 86% of searchers conduct non- branded queries. • 94% of buyers click on organic links versus 6% on paid links for brandedSources: GroupM, Did-it, Enquiro, and Eyetools. queries.
  • 5. @ArnieK #PubconUniversal Search Results 61% of all search results
  • 6. @ArnieK #PubconStart With Keyword Research• Keyword research should be the foundation• What keyword phrases do your customers use? (Analytics)• Use tools like….
  • 7. @ArnieK #PubconSoovle.com
  • 8. @ArnieK #PubconUbersuggest.org
  • 9. @ArnieK #PubconGoogle Adwords Keyword Tool
  • 10. @ArnieK #Pubcon Question & Answer Sites1618 results
  • 11. @ArnieK #PubconCheck Voting Sites
  • 12. @ArnieK #PubconGoogle’s Discussions in Search
  • 13. @ArnieK #PubconWhat Works For Your Competitors?
  • 14. @ArnieK #PubconDetermine Types of Content to Create
  • 15. @ArnieK #PubconContent Ideas in a Spreadsheet
  • 16. @ArnieK #Pubcon Put Together A Calendar• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!
  • 17. @ArnieK #PubconLong Tail is the Key!
  • 18. @ArnieK #Pubcon
  • 19. @ArnieK #Pubcon
  • 20. @ArnieK #PubconThanks to Miles Media
  • 21. @ArnieK #Pubcon Thank You!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com