Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content

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Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content

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Art Enke hosts a webinar for Vertical Measures on how to find and destroy duplicate content that hurts your SEO. Learn more:......

Art Enke hosts a webinar for Vertical Measures on how to find and destroy duplicate content that hurts your SEO. Learn more: http://www.verticalmeasures.com/webinars/prepare-for-panda-2013-how-to-destroy-all-your-duplicate-content/

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  • 1. PRESENTER: ART ENKE
  • 2. Preparing for Panda 2013How to Destroy ALL Your Duplicate Content 2011 Model 2012 Model 2013 Model? Images via All Scale Trek @artenke @verticalmeasure
  • 3. Preparing for Panda 2013How to Destroy ALL Your Duplicate Content 2011 Model 2012 Model 2013 Model? Images via All Scale Trek @artenke @verticalmeasure
  • 4. Preparing for Panda 2013How to Destroy ALL Your Duplicate Content 2011 Model 2012 Model 2013 Model? Images via All Scale Trek @artenke @verticalmeasure
  • 5. Google PandaPanda Rolls Out, Feb. 24, 2011 (11.8% of queries; announced; English in US only)Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)Panda Update 11, Feb. 27, 2012 (no change given; announced)Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)Panda Update 13, April 19, 2012 (no change given; belatedly revealed)Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)Panda Update 16, June 25, 2012: (about 1% of queries; announced)Panda Update 17, July 24, 2012:(about 1% of queries; announced)Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announcedPanda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide)Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; 0.4% worldwide)Panda Update 23, Dec 21, 2012 (1.3% of English queries affected; called the “refresh”)Panda Update 24, Jan 22, 2013 (First update of 2013, 1.2% of queries affected)Panda Update 25, Mar 15 or 18 (???)Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 6. Quick Panda Kung Fu Lesson• Machine learning algorithm, scaled fromhuman quality raters• 24 updates since 2011• Site-wide penalty • Duplicate • Thin • Template Image via SEO Our Site Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 7. Why is Removing Duplicate Content Important?Because Panda is a site-wide penalty, not a page penalty!Google has said publicly that even if you have a great site,low quality pages can drag down the rest of your site andyou should take them down. Image via Searchmetrics Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 8. Why is Removing Duplicate Content Important? Duplicate Content can Cause: 1) Supplemental index results 2) Crawl limits 3) A bloated index Supplemental Index Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 9. Why is Removing Duplicate Content Important? Crawl Limits Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 10. What is Duplicate Content?Replicated Text, Images, Video, Code, URLs, etc. This used to be cool. Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 11. What is Duplicate Content?Replicated Text, Images, Video, Code, URLs, etc. Not any more: Bloated Index Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 12. Why doesn’t Google like duplicate content?Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 13. What is Duplicate Content?Distinct NOT Distinct Your website should look like this Your website should NOT look like this Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 14. What is Duplicate Content?Distinct NOT Distinct Your website should look like this Your website should NOT look like this Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 15. What is Duplicate Content?Distinct NOT Distinct Your website should look like this Your website should NOT look like this Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 16. What Does Dup. Content Look Like? • Replicated Text • Replicated Images • Replicated URLs Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 17. What Does Dup. Content Look Like? Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 18. What Does Dup. Content Look Like? http://www.verticalmeasures.com/blog/ { Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 19. What Does Dup. Content Look Like? http://www.verticalmeasures.com/content-marketing-2/content-marketing-for-small-business/ { Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 20. What Does Dup. Content Look Like? • Replicated Text • Replicated Images • Replicated URLs Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 21. What Does Dup. Content Look Like? check_box.gif 330 x 280 new-keyword.jpg 300 x 250 Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 22. What Does Dup. Content Look Like?#1 in Organic >>Google SERPs Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 23. What Does Dup. Content Look Like? • Replicated Text • Replicated Images • Replicated URLs Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 24. What Does Dup. Content Look Like? Replicated URLs = Duplicate Titles & Content http://example.com/whois_index/32 http://example.com/whois_index/38 http://example.com/whois_index/20 http://example.com/whois_index/9 http://example.com/whois_index/5 Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 25. What Does Dup. Content Look Like? Replicated URLs = Duplicate Titles & Content Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 26. What Does Dup. Content Look Like? Replicated URLs = Duplicate Titles & Content Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 27. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling “Every minute you3) Robots.txt spend keyword mapping4) Meta Robots saves a bunch of time in execution and helps you5) Rel=Canonical keep your sanity.”6) 404 Removal – Art Enke7) 301 Redirect Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 28. Keyword MapTop Pages (URLs) Primary Secondary Meta Title Meta Keyword(s) Keyword(s) Descriptionhttp://www.bikes.com bikes bike accessories meta title meta desc.http://www.bikes.com/mountain mountain bikes off road bikes meta title meta desc.http://www.example.com/brand brand bikes new brand bikes meta title meta desc. Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 29. Keyword MapPrepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 30. How to Destroy Duplicate URLs1) Keyword Map Disclaimer:2) Start Crawling Proceed carefully3) Robots.txt when attempting to4) Meta Robots de-index URLs/pages.5) Rel=Canonical6) 404 Removal7) 301 Redirect Seriously, you don’t want to de-index your entire site Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 31. How to Destroy Duplicate URLsSEOmoz Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 32. How to Destroy Duplicate URLsSEOmoz Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 33. How to Destroy Duplicate URLsPrepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 34. How to Destroy Duplicate URLs `Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 35. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling3) Robots.txt4) Meta Robots5) Rel=Canonical Great for staging6) 404 Removal (dev) sites7) 301 Redirect Robots.txt Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 36. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling3) Robots.txt4) Meta Robots 3 Choices5) Rel=Canonical6) 404 Removal7) 301 RedirectMeta Robots Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 37. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling3) Robots.txt4) Meta Robots5) Rel=Canonical Great for6) 404 Removal Product7) 301 Redirect CategoriesRel=Canonical Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 38. Rel=“Canonical”Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 39. Rel=“Canonical”http://www.sportsauthority.com/mens/running-shoes.jspPrepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 40. Rel=“Canonical”Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 41. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling3) Robots.txt4) Meta Robots5) Rel=Canonical6) 404 Removal7) 301 Redirect404 RemovalManually remove pages then return a 404 error Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 42. How to Destroy Duplicate URLs1) Keyword Map2) Start Crawling3) Robots.txt4) Meta Robots5) Rel=Canonical6) 404 Removal7) 301 Redirect301 RedirectGood option if the duplicate page has a canonical tag in placeand page has existing backlinks and traffic. Prepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 43. How to Destroy Duplicate URLsLast Resort: URL ParametersPrepare for Panda 2013: How to Destroy ALL Your Duplicate Content @artenke @verticalmeasure
  • 44. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com
  • 45. FREE WEBINAR SERIES:Join us April 11th at 11am PST/2pm ESTHow to Leverage Earned and Owned Media to Create Effective Paid Media ProgramsPresenter: Bill Flitter,Founder of dvlr.itLearn about:• Scale a content marketing program beyond your blog• Amplify your content while saving money in the process• Find free data to help guide your paid distribution programs Check out our website at www.verticalmeasures.com/webinars for registration information.