Powerful and Effective Link Strategies with Advanced Search Commands


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Developing an effective link building strategy is essential and having the right skills to find relevant sites is at the forefront of success. Learn how to use advanced search commands in this SEO webinar.

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  • Include “women”, “organization”, “university”, etc.(Use domain extensions for countries ie. Inurl:.bg for Bulgaria)
  • Can only enter 5 words maxQuotes do not affect searchOrder of keywords does not matter, but the addition of a keyword can change everything
  • So many different topics to write aboutCan vary keywords easily and find niche (i.e. search criminology, criminal defense, crime prediction, state police, etc.)
  • Niche Bloggers focusUse Demographics to targetInvolve Workplaces (ie. Hospital, Homecare nurse, travel nursing, etc.)Many organizations to target, many of which are high level and will require good content
  • Powerful and Effective Link Strategies with Advanced Search Commands

    1. 1. www.verticalmeasures.comPOWERFUL AND EFFECTIVELINK STRATEGIES WITHADVANCED SEARCHCOMMANDSKaila Strong, Director of Client StrategyBrynna Baldauf, Internet Marketing Specialist
    2. 2. www.verticalmeasures.comABOUT KAILA STRONG & BRYNNA BALDAUF@cliquekaila@little_bry•Director of Client Strategy•With VM since 2008•Montana native•Obsessed with link building•Internet Marketing Specialist•With VM since 2012•New York born and raised•Graduated from RIT
    3. 3. www.verticalmeasures.com@cliquekaila@little_bryADVANCED SEARCHCOMMANDS MAKE YOU ANEXPERT SEARCHER
    4. 4. www.verticalmeasures.comWHAT ADVANCED SEARCH COMMANDS ARE@cliquekaila@little_bry• Also commonly referred to as search operators• Useful when basic queries aren’t working• Help uncover hidden opportunities• Gain more control over the results you see
    5. 5. www.verticalmeasures.comWHY USE ADVANCED SEARCH COMMANDS?@cliquekaila@little_bry• Link Building• Competitive Analysis• Keyword Research• SEO Site Auditing• Content Marketing Opportunities
    6. 6. www.verticalmeasures.comLIST OF ADVANCED SEARCH OPERATORS/COMMANDS@cliquekaila@little_bry• Exact Match – “ “• Exclude -• Filetype - EXT• Keyword in URL - INURL• Keyword in Title - INTITLE• Wildcard - *• Include Similar Words - ~http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators%23google
    7. 7. www.verticalmeasures.comEXACT - “ “@cliquekaila@little_bry• Search for an exact word or phrase• Useful when narrowing down results• Make sure to vary your exact phrases• Helps you find duplicate content• Great when searching for list & resource pages
    8. 8. www.verticalmeasures.comEXCLUDE – MINUS -@cliquekaila@little_bry• Restrict a keyword or site from results• Often used to filter results for more accuracy• When used in conjunction with othercommands, can prove very beneficial
    9. 9. www.verticalmeasures.comFILETYPE – EXT:@cliquekaila@little_bry• Search for a file type• Discover content marketing opportunities• Narrow down results
    10. 10. www.verticalmeasures.comKEYWORD IN URL – INURL:@cliquekaila@little_bry• Search for a specific keyword in the URL• Find links pages, list pages, resource pages• Discover similar link building opportunities easily
    11. 11. www.verticalmeasures.comKEYWORD IN TITLE – INTITLE:/ALLINTITLE:@cliquekaila@little_bry• Search for a specific keyword in the title• Find links pages, list pages, resource pages• Discover similar link building opportunities easily
    12. 12. www.verticalmeasures.comWILDCARD - *@cliquekaila@little_bry• * is substituted by one or more words• When paired with “ “ can uncover better results• Very flexible search command• Great for researchhttp://www.searchenginejournal.com/how-to-use-wildcard-search-with-various-google-services/28911/
    13. 13. www.verticalmeasures.comINCLUDE SIMILAR WORDS - ~@cliquekaila@little_bry• The tilde (~) helps you find results withsynonyms of the keyword immediately following• Assists when looking for related terms
    14. 14. www.verticalmeasures.comEXAMPLES OF EFFECTIVE SEARCH COMMANDS@cliquekaila@little_bryKeyword inurl:tag(intitle:guest post) (intext:"this is a guest post by") blog(inurl:guest-post) (intitle:guest post guideline)(inurl:write-for-us) (intitle:guest post OR guest blog OR guest writer)"write OR blog OR guest * for us" OR "~submit OR add OR~suggestOR~contribute a guest post OR blog”
    15. 15. www.verticalmeasures.com• inurl:gov• inurl:edu +college +university• inurl:org supporters• Research Council• -giveaway• -intext:sponsored post• “chamber of commerce” +city• city-name + Site:.k12.<state-code>.us• city-name + site:.lib.<state-code>.usAUTHORITATIVE SEARCHCOMMANDS@cliquekaila@little_bry
    16. 16. www.verticalmeasures.comFINDING RELEVANCY@cliquekaila@little_bry•Diversify Keywords• ~ /OR•Strategic quotes•Ubersuggest.org•Locate Niche Demographics•Geo Targeted
    17. 17. www.verticalmeasures.comSOCIAL MEDIA SEARCH:TWITTER@cliquekaila@little_bry
    18. 18. www.verticalmeasures.comSOCIAL MEDIA SEARCH:PINTEREST@cliquekaila@little_bryVS
    19. 19. www.verticalmeasures.com@cliquekaila@little_bryINDUSTRY WIDEOPERATORS
    20. 20. www.verticalmeasures.com@cliquekaila@little_bryCRIMINAL JUSTICE
    21. 21. www.verticalmeasures.comNURSING/HEALTHCARE/MEDICAL@cliquekaila@little_bry
    22. 22. www.verticalmeasures.comGENERAL EDUCATION LISTS@cliquekaila@little_bry
    23. 23. www.verticalmeasures.comINDUSTRY AND NICHE BLOGGERS@cliquekaila@little_bry
    24. 24. www.verticalmeasures.comBRAND SEARCH AND NEWS SEARCH@cliquekaila@little_bry
    25. 25. www.verticalmeasures.comCONTENT PLACEMENT OPPORTUNITIES@cliquekaila@little_bry
    26. 26. www.verticalmeasures.comWHAT HAVE WE LEARNED?@cliquekaila@little_bry• How and why advanced search commands work• Types of advanced search commands• Associated link building strategies w/commands• Using search commands w/social media• Sample queries that have been proven useful• Research before searching yields better results
    27. 27. www.verticalmeasures.comContact: 888.476.1881www.verticalmeasures.comQUESTIONS?More Traffic. More Leads. More Business.@cliquekaila@little_bry
    28. 28. www.verticalmeasures.comJoin Us June 11th, 2013 @ 11AM PST“Measure, Analyze, & Act: Develop a DataDriven Content Marketing Strategy”Presenter: Kaila StrongDirector of Client Strategy, Vertical MeasuresLearn about:• What data driven content marketing is• Types of data important for content marketing• Preparing your site to measure content dataCheck out our website at www.verticalmeasures.com/webinarsfor registration information.FREE WEBINAR SERIES: