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Online PR Tactics to Get Your News on the Front Page…of Google!
 

Online PR Tactics to Get Your News on the Front Page…of Google!

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Online PR Tactics to Get Your News on the Front Page…of Google!...

Online PR Tactics to Get Your News on the Front Page…of Google!

In this webinar, we dive into the online public relations space, the new arena for pitching and delivering news. News used to take days to disseminate, but today the news cycle happens in a matter of hours. Public relations professionals and businesses will learn how to penetrate this space quickly and effectively as Sarah, Elise, Abby and Ann-Marie explore the following topics; the importance of Social Media Participation for PR, connecting with social media influencers and bloggers, press release optimization best practices, and using social media tools to maximize your press release visibility.

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  • Though many of you have heard this before, its so important that its worth repeating.First and foremost, before you participate in social media for any reason – including for online PR – you must have a goalWhat will you be measuring? Will it be online mentions or sentiment of mentions? You must figure this out when you start participating.You should also developing a cohesive social media strategy to implement with that goal in mindYou will also need to benchmark so you know where you started!Without a goal and benchmarking – measuring ROI will be impossible.. you need a starting point to really see how effective your strategy is!Once you know what you are going to track– do just that! Track your results along the way.
  • People are always asking me what the difference between online and offline PR is. To me, the main difference is quite simply the audience. The discipline of Public Relations overall is concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians. (Wikipedia)Offline PR deals with the mediums of print, radio, TV, Events or Conferences and other “Real Life” venues. What I mean by audience, is that online PR tactics are typically concentrates on that same goal but instead more focused on the online audience and are geared towards influencing media and communities that exist solely or at least primarily online and utilizing online distribution channels to spread the messages. These audiences include search engines (Yes, I see the search engines as a very specific audience in and of themselves), blog readers, forum participants (discussion threads), and word of mouth on social media networks. Of course, if you mean to reach these audiences then you too will need to speak their language, use their tools and be a part of their networks.