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Online Marketing Summit<br />Social Media for <br />SEO & Link Building<br />Arnie Kuenn<br />@ArnieK<br />President<br />...
2<br />A Few Quick Questions(Know your audience)<br /><ul><li>How many of you consider yourself pretty good at Social Media?
How many of you consider yourself pretty good at SEO?
How about Link Building?
How many of you are looking for easy ways to get lots of business from your website?</li></ul>Twitter: @ArnieK  @VerticalM...
3<br />My Background<br />(Know your presenter)<br /><ul><li>Internet marketing for 12+ years
Formed Vertical Measures 4 years ago
Primarily an Internet marketing company but specialize in link building.
We have 80+ clients from all around the world >> SEO, link building, content & social media marketing</li></ul>Twitter: @A...
When someone types a keyword into the search box, there are only two possible outcomes:<br />They will find you.<br />They...
5<br />Search Engine Results Page<br />Indented Listing<br />Local Listing<br />Twitter: @ArnieK  @VerticalMeasure<br />
6<br />Why Care About Search?<br /><ul><li>The #1 position will get clicked 34% of the time!
Natural search results receive many more clicks than paid search
Your customers are looking for you online (directions, phone #, products, services, etc.)
eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…</li></ul>Source: Did-it, Enquiro, and Eyetools.<...
<ul><li>Organic search traffic can be so valuable, it can sustain an entire business, even locally.
Organic search rankings are something you can work to influence, but ultimately you do not control them.  The search engin...
8<br />How Does it Work Today?<br />Bot or Spider<br />Twitter: @ArnieK  @VerticalMeasure<br />
9<br />What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award ...
10<br />Search Engine Results<br />Indented Listing<br />Twitter: @ArnieK  @VerticalMeasure<br />
11<br />Biggest Factor is Links to You!<br />The best links:<br /><ul><li>Are from trusted sites
Determined editorially
Have keywords in their link
Are from many different websites</li></ul>Twitter: @ArnieK  @VerticalMeasure<br />
12<br />Where Do You Get Links?<br /><ul><li>Internal links (from content)
Friends & family
Associations (donations)
Clients & Suppliers
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OMS Social Media for SEO and Link Building

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This is a presentation which was given at the Online Marketing Summit on Social Media for SEO and Link Building by Arnie Kuenn, President of Vertical Measures.

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Transcript of "OMS Social Media for SEO and Link Building "

  1. 1. Online Marketing Summit<br />Social Media for <br />SEO & Link Building<br />Arnie Kuenn<br />@ArnieK<br />President<br />Vertical Measures<br />1<br />
  2. 2. 2<br />A Few Quick Questions(Know your audience)<br /><ul><li>How many of you consider yourself pretty good at Social Media?
  3. 3. How many of you consider yourself pretty good at SEO?
  4. 4. How about Link Building?
  5. 5. How many of you are looking for easy ways to get lots of business from your website?</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  6. 6. 3<br />My Background<br />(Know your presenter)<br /><ul><li>Internet marketing for 12+ years
  7. 7. Formed Vertical Measures 4 years ago
  8. 8. Primarily an Internet marketing company but specialize in link building.
  9. 9. We have 80+ clients from all around the world >> SEO, link building, content & social media marketing</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  10. 10. When someone types a keyword into the search box, there are only two possible outcomes:<br />They will find you.<br />They will find your competitor.<br />4<br />Optimizing for Search is Critical<br />Twitter: @ArnieK @VerticalMeasure<br />
  11. 11. 5<br />Search Engine Results Page<br />Indented Listing<br />Local Listing<br />Twitter: @ArnieK @VerticalMeasure<br />
  12. 12. 6<br />Why Care About Search?<br /><ul><li>The #1 position will get clicked 34% of the time!
  13. 13. Natural search results receive many more clicks than paid search
  14. 14. Your customers are looking for you online (directions, phone #, products, services, etc.)
  15. 15. eye doctor, massage, plumbing, Sedona hotels, HDMI cable, Alaska fishing…</li></ul>Source: Did-it, Enquiro, and Eyetools.<br />Twitter: @ArnieK @VerticalMeasure<br />
  16. 16. <ul><li>Organic search traffic can be so valuable, it can sustain an entire business, even locally.
  17. 17. Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.</li></ul>7<br />Search Marketing Reality<br />Twitter: @ArnieK @VerticalMeasure<br />
  18. 18. 8<br />How Does it Work Today?<br />Bot or Spider<br />Twitter: @ArnieK @VerticalMeasure<br />
  19. 19. 9<br />What Does It Look For?<br />Title tag<br />URL<br />H1 tag<br />Content<br />Bold<br />Meta Description<br />Award winning SEO Link Building Services. Vertical Measures is a reputable, USA Internet marketing company helping businesses get more website traffic thru higher search engine rankings, link building, social media, local search, and search engine optimization. <br />Twitter: @ArnieK @VerticalMeasure<br />
  20. 20. 10<br />Search Engine Results<br />Indented Listing<br />Twitter: @ArnieK @VerticalMeasure<br />
  21. 21. 11<br />Biggest Factor is Links to You!<br />The best links:<br /><ul><li>Are from trusted sites
  22. 22. Determined editorially
  23. 23. Have keywords in their link
  24. 24. Are from many different websites</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  25. 25. 12<br />Where Do You Get Links?<br /><ul><li>Internal links (from content)
  26. 26. Friends & family
  27. 27. Associations (donations)
  28. 28. Clients & Suppliers
  29. 29. Business Directories
  30. 30. Blogs or Articles
  31. 31. Press Releases
  32. 32. Social Profiles
  33. 33. Twitter, LinkedIn, Naymz, Google,
  34. 34. 123People, Businessweek, etc.</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  35. 35. 13<br />It All Starts with Great Content<br /><ul><li>Buyers need content that makes them smarter and more knowledgeable. Businesses that provide that content will win.
  36. 36. Build content around your keywords
  37. 37. Add real value to the reader
  38. 38. Unique
  39. 39. Informative
  40. 40. Entertaining
  41. 41. Who do you link to from the content?
  42. 42. Good neighbors
  43. 43. It’s your reputation
  44. 44. Get links back!</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  45. 45. 14<br />You Are Now a Publisher!<br /><ul><li>Organizations are just now beginning to understand that, along with the products and services, one of their core products is information.
  46. 46. If you have a website, understand that you are now a publisher.
  47. 47. Provide relevant content that gives solutions to some of the toughest problems your customers are facing.
  48. 48. Customers start relying on you for your expertise as you become the trusted solution in your industry.
  49. 49. Today’s marketing is now about online content & publishing</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  50. 50. 15<br />Some Content Ideas<br />A Blog<br />White Paper Series<br />eBooks     <br />Case Studies<br />Interviews<br />Infographics<br />News Releases<br />Contests<br />eNewsletters<br />Community Forums<br />Podcasts<br />Videos  <br />Webcasts/Webinars<br />Twitter: @ArnieK @VerticalMeasure<br />
  51. 51. 16<br />You Must Have a Blog<br />Company Blogs:<br /><ul><li> Gives you a vehicle to post new content
  52. 52. Allows for internal linking
  53. 53. Keeps the search engines coming back – have 434% more indexed pages
  54. 54. Have 2X as many backlinks
  55. 55. Your site gets 55% more traffic</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  56. 56. 17<br />And What About Social Media?<br /><ul><li>Understand who your customer is and where they are online.
  57. 57. Develop consistent, relevant content in multiple channels.
  58. 58. Let go of all control. Let your ideas spread.
  59. 59. People share your ideas, link to your content.
  60. 60. Content is found through social media and search engines (YouTube, Twitter & Facebook)</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  61. 61. 18<br />Staggering Statistics<br /><ul><li>Over 175 million users log into Facebook every 24 hours
  62. 62. There are more than 3.5 billion pieces of content shared each week on Facebook
  63. 63. Twitter now has more than 75 million user accounts
  64. 64. 600 tweets are produced every second
  65. 65. Over 60 million people are on LinkedIn</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  66. 66. 19<br />How Does Social Influence Links?<br /><ul><li>Real-time links (Twitter & Facebook)
  67. 67. Social news links (Digg, Reddit, Delicious)
  68. 68. Can influence the actual rankings for your website
  69. 69. Provide Backlinks (but short term value)
  70. 70. Mentions & Signals</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  71. 71. 20<br />Source http://www.dailybloggr.com/social-media-cheat-sheet.gif<br />Twitter: @ArnieK @VerticalMeasure<br />
  72. 72. 21<br />Get Started: Figure Out Who Your Audience Is<br />Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif<br />Twitter: @ArnieK @VerticalMeasure<br />
  73. 73. 6/1/2010<br />22<br />
  74. 74. 23<br />Twitter: @ArnieK @VerticalMeasure<br />
  75. 75. 24<br />Conclusion<br /><ul><li>Create great content for your website visitors and link partners
  76. 76. Optimize your webpages for Google & Google Places
  77. 77. Promote your content via Social Media (Twitter, Facebook, YouTube, etc.)
  78. 78. Go to local events to learn more and network with PEOPLE</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  79. 79. 25<br />Good Resources<br /><ul><li>SEO Guide
  80. 80. http://www.searchengineguide.com/stoney-degeyter/seo-101-everything-you-need-to-know-abou.php
  81. 81. SEO Educational Videos:
  82. 82. http://www.verticalmeasures.com/resources/seo-tutorial-videos/
  83. 83. Online Marketing & Related Webinars:
  84. 84. http://www.verticalmeasures.com/webinars/</li></ul>Twitter: @ArnieK @VerticalMeasure<br />
  85. 85. Contact Information<br /><ul><li>888-476-1881
  86. 86. Facebook.Com/VerticalMeasures
  87. 87. LinkedIn.Com/In/ArnieKuenn
  88. 88. Join Our LinkedIn Group: Vertical Measures
  89. 89. www.verticalmeasures.com</li></ul>26<br />Questions?<br />It’s Link Exchange Time!<br />Twitter: @ArnieK @VerticalMeasure<br />
  90. 90. <ul><li>Services (accounting, legal, employment)
  91. 91. Ecommerce (selling lots of products)
  92. 92. Agencies (SEO, interactive, PR)
  93. 93. Education (private, public, career)
  94. 94. Financial (mortgage, real estate, banking)
  95. 95. Other industries?</li></ul>27<br />Link Exchange<br />Twitter: @ArnieK @VerticalMeasure<br />
  96. 96. 28<br />Thank You<br />Visit<br />www.onlinemarketingsummit.com<br />for more information<br /> Follow us @OMSummit<br />
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