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Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons


Kaila Strong presents a free SEO webinar 2012 lessons to take into 2013. …

Kaila Strong presents a free SEO webinar 2012 lessons to take into 2013.

In this webinar, you'll learn about:
--Panda, Penguin & EMD Google Updates
--Negative SEO
--Google Link Disavow Tool
--Pinterest, Google +
--Rel=author tag and new "buzz" word Author Rank
--Preparing for 2013

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  • Please include as a last slide in June’s presentation.


  • 1. Presents: Kaila Strong, Director of Account DevelopmentMake 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
  • 2. About Us!• Interactive Marketing Agency• Based in Phoenix AZ• Director of Account Development• With VM for 4+ years• Fortune 500 clients and Small Businesses• We <3 Search, Social & Content Marketing @cliquekaila @verticalmeasure
  • 3. SEO in 2012 •“Not Provided” hit the scene •Panda, Penguin, EMD algorithm updates •Rel=author & Author Rank • Google + & Pinterest growth •Content, content, content •Year of Spam Attack!Image via SEO Our Site @cliquekaila @verticalmeasure
  • 4. Panda •February 2011 •22 updates since •Focus on webspam •Weak content including: •Duplicate •Thin •TemplateImage via SEO Our Site @cliquekaila @verticalmeasure
  • 5. PandaPanda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in Englishinternationally)Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages;announced)Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)Panda Update 11, Feb. 27, 2012 (no change given; announced)Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)Panda Update 13, April 19, 2012 (no change given; belatedly revealed)Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days ofanother)Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)Panda Update 16, June 25, 2012: (about 1% of queries; announced)Panda Update 17, July 24, 2012:(about 1% of queries; announced)Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announcedPanda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide;confirmed, not announced)Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; 0.4% worldwide;confirmed, not announced) @cliquekaila @verticalmeasure
  • 6. Penguin •April 24, 2012 •Attacked black hat SEO: •Webspam •Keyword stuffing •Cloaking •Link buying • Over optimized anchor textImage via SEO Our Site @cliquekaila @verticalmeasure
  • 7. PenguinPenguin 1: April 24, 2012 (3.1%)Penguin 2: May 26, 2012 (less than 0.1%)Penguin 3: Oct. 5, 2012 (0.3%) @cliquekaila @verticalmeasure
  • 8. Panda vs. PenguinImage via reloadmedia.com @cliquekaila @verticalmeasure
  • 9. Lesson#1 – Best Offense is a Good Offense! @cliquekaila @verticalmeasure
  • 10. Lesson – cont.•Relevancy is key•Link type & anchor text distribution•Backlink analysis•Identify bad inbound links•Thicken weak content•Develop quality content•Focus on natural links @cliquekaila @verticalmeasure
  • 11. EMD Update• September 2012• Money phrase domains• Low quality• Some false positives @cliquekaila @verticalmeasure
  • 12. Lesson• Reduce EMD links• Develop link building strategy• Improve your content• Review Google’s quality guidelines @cliquekaila @verticalmeasure
  • 13. Negative SEO• Malicious & unethical SEO tactics• Spammy/unnatural links• Tactics you didn’t execute @cliquekaila @verticalmeasure
  • 14. Lesson• Monitor backlinks• Isolate bad links• Get bad links removed• Attract strong links @cliquekaila @verticalmeasure
  • 15. Disavow Tool“If you believe your site’s ranking isbeing harmed by low-quality linksyou do not control, you can askGoogle not to take them intoaccount when assessing your site”“In some circumstances, incominglinks can affect Google’s opinion ofa page or site.” @cliquekaila @verticalmeasure
  • 16. Lesson• Check your backlinks often• Use as a last resort• Perform backlink analysis• Attract better links @cliquekaila @verticalmeasure
  • 17. Pinterest•Pinterest buyers spend more money, more often,and on more items than any of the other top 5 socialmedia sites. (Source: comScore)•The number of daily Pinterest users has increasedby 145% since January 2012. (Source: Shopify)•Pinterest generates over 4x as much revenue perclick (attributable to first touch) as Twitter and 27%more revenue per click than Facebook.(Source: Converto)•Pinterest generated more referral traffic forbusinesses than Google+, YouTube, and LinkedIncombined. (Source: Shareaholic) @cliquekaila @verticalmeasure
  • 18. Pinterest@cliquekaila @verticalmeasure
  • 19. Google +400M+ registered users100M active users3.7B photos uploaded1M+ sites added the +1 button1M+ business & brand pages in first 6 months5B +1 impressions/day67% of Google+ users are male1M+ businesses are on Google + @cliquekaila @verticalmeasure
  • 20. Lesson• Test out Pinterest & Google +• Claim your profiles• Develop targeted messaging• Integrate social buttons onsite @cliquekaila @verticalmeasure
  • 21. Rel=Author Tag & Author Rank• Launched in June 2011• Trust signal• Authenticating content• Enhances SERPs• New quality metric @cliquekaila @verticalmeasure
  • 22. Rel=Author Tag & Author Rankhttp://www.verticalmeasures.com/search-optimization/content-authorship-markup-author-rank-and-becoming-a-content-expert/ @cliquekaila @verticalmeasure
  • 23. Lesson• Authorship is important• Use tags properly• Build your author rank• Build authors on your site @cliquekaila @verticalmeasure
  • 24. Preparing for 2013• Best offense is good offense• Relevancy• Backlink analysis• Content marketing strategy• Thicken content @cliquekaila @verticalmeasure
  • 25. Preparing for 2013 – Cont.• Focus: natural links• Review Google’s Quality Guidelines• Test out Google + & Pinterest• Implement rel=author• Build author rank @cliquekaila @verticalmeasure
  • 26. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com @cliquekaila @verticalmeasure
  • 27. FREE WEBINAR SERIES:Join us January 10th at 11am PST/2pm ESTContent is DataPresenter: ChrisBaggott, Founder ofCompendiumLearn how: – Advanced marketers are leveraging personae – To empower employees and our audience to create large volumes of relevant sharable content – Leverage & repurpose content across all channels – Measure content as an individual element Check out our website at www.verticalmeasures.com/webinars for registration information. @cliquekaila @verticalmeasure