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Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
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Make 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons

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Kaila Strong presents a free SEO webinar 2012 lessons to take into 2013. …

Kaila Strong presents a free SEO webinar 2012 lessons to take into 2013.

In this webinar, you'll learn about:
--Panda, Penguin & EMD Google Updates
--Negative SEO
--Google Link Disavow Tool
--Pinterest, Google +
--Rel=author tag and new "buzz" word Author Rank
--Preparing for 2013

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    1. Presents: Kaila Strong, Director of Account DevelopmentMake 2013 Your Best Year Ever by Leveraging 2012 SEO Lessons
    2. About Us!• Interactive Marketing Agency• Based in Phoenix AZ• Director of Account Development• With VM for 4+ years• Fortune 500 clients and Small Businesses• We <3 Search, Social & Content Marketing @cliquekaila @verticalmeasure
    3. SEO in 2012 •“Not Provided” hit the scene •Panda, Penguin, EMD algorithm updates •Rel=author & Author Rank • Google + & Pinterest growth •Content, content, content •Year of Spam Attack!Image via SEO Our Site @cliquekaila @verticalmeasure
    4. Panda •February 2011 •22 updates since •Focus on webspam •Weak content including: •Duplicate •Thin •TemplateImage via SEO Our Site @cliquekaila @verticalmeasure
    5. PandaPanda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in Englishinternationally)Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages;announced)Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)Panda Update 11, Feb. 27, 2012 (no change given; announced)Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)Panda Update 13, April 19, 2012 (no change given; belatedly revealed)Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days ofanother)Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)Panda Update 16, June 25, 2012: (about 1% of queries; announced)Panda Update 17, July 24, 2012:(about 1% of queries; announced)Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announcedPanda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide;confirmed, not announced)Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; 0.4% worldwide;confirmed, not announced) @cliquekaila @verticalmeasure
    6. Penguin •April 24, 2012 •Attacked black hat SEO: •Webspam •Keyword stuffing •Cloaking •Link buying • Over optimized anchor textImage via SEO Our Site @cliquekaila @verticalmeasure
    7. PenguinPenguin 1: April 24, 2012 (3.1%)Penguin 2: May 26, 2012 (less than 0.1%)Penguin 3: Oct. 5, 2012 (0.3%) @cliquekaila @verticalmeasure
    8. Panda vs. PenguinImage via reloadmedia.com @cliquekaila @verticalmeasure
    9. Lesson#1 – Best Offense is a Good Offense! @cliquekaila @verticalmeasure
    10. Lesson – cont.•Relevancy is key•Link type & anchor text distribution•Backlink analysis•Identify bad inbound links•Thicken weak content•Develop quality content•Focus on natural links @cliquekaila @verticalmeasure
    11. EMD Update• September 2012• Money phrase domains• Low quality• Some false positives @cliquekaila @verticalmeasure
    12. Lesson• Reduce EMD links• Develop link building strategy• Improve your content• Review Google’s quality guidelines @cliquekaila @verticalmeasure
    13. Negative SEO• Malicious & unethical SEO tactics• Spammy/unnatural links• Tactics you didn’t execute @cliquekaila @verticalmeasure
    14. Lesson• Monitor backlinks• Isolate bad links• Get bad links removed• Attract strong links @cliquekaila @verticalmeasure
    15. Disavow Tool“If you believe your site’s ranking isbeing harmed by low-quality linksyou do not control, you can askGoogle not to take them intoaccount when assessing your site”“In some circumstances, incominglinks can affect Google’s opinion ofa page or site.” @cliquekaila @verticalmeasure
    16. Lesson• Check your backlinks often• Use as a last resort• Perform backlink analysis• Attract better links @cliquekaila @verticalmeasure
    17. Pinterest•Pinterest buyers spend more money, more often,and on more items than any of the other top 5 socialmedia sites. (Source: comScore)•The number of daily Pinterest users has increasedby 145% since January 2012. (Source: Shopify)•Pinterest generates over 4x as much revenue perclick (attributable to first touch) as Twitter and 27%more revenue per click than Facebook.(Source: Converto)•Pinterest generated more referral traffic forbusinesses than Google+, YouTube, and LinkedIncombined. (Source: Shareaholic) @cliquekaila @verticalmeasure
    18. Pinterest@cliquekaila @verticalmeasure
    19. Google +400M+ registered users100M active users3.7B photos uploaded1M+ sites added the +1 button1M+ business & brand pages in first 6 months5B +1 impressions/day67% of Google+ users are male1M+ businesses are on Google + @cliquekaila @verticalmeasure
    20. Lesson• Test out Pinterest & Google +• Claim your profiles• Develop targeted messaging• Integrate social buttons onsite @cliquekaila @verticalmeasure
    21. Rel=Author Tag & Author Rank• Launched in June 2011• Trust signal• Authenticating content• Enhances SERPs• New quality metric @cliquekaila @verticalmeasure
    22. Rel=Author Tag & Author Rankhttp://www.verticalmeasures.com/search-optimization/content-authorship-markup-author-rank-and-becoming-a-content-expert/ @cliquekaila @verticalmeasure
    23. Lesson• Authorship is important• Use tags properly• Build your author rank• Build authors on your site @cliquekaila @verticalmeasure
    24. Preparing for 2013• Best offense is good offense• Relevancy• Backlink analysis• Content marketing strategy• Thicken content @cliquekaila @verticalmeasure
    25. Preparing for 2013 – Cont.• Focus: natural links• Review Google’s Quality Guidelines• Test out Google + & Pinterest• Implement rel=author• Build author rank @cliquekaila @verticalmeasure
    26. Questions?More Traffic. More Leads. More Business. Contact: 888-476-1881 www.VerticalMeasures.com @cliquekaila @verticalmeasure
    27. FREE WEBINAR SERIES:Join us January 10th at 11am PST/2pm ESTContent is DataPresenter: ChrisBaggott, Founder ofCompendiumLearn how: – Advanced marketers are leveraging personae – To empower employees and our audience to create large volumes of relevant sharable content – Leverage & repurpose content across all channels – Measure content as an individual element Check out our website at www.verticalmeasures.com/webinars for registration information. @cliquekaila @verticalmeasure

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