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Links with Maximum Juice and Minimum Risk

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  • 1. Links with Maximum Juice and Minimum Risk Presented by: Arnie Kuenn
  • 2. About Your Presenter• President of Vertical Measures a search, social & content marketing agency• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK #PubCon
  • 3. Link Attraction vs. Link Building• Create Interesting, Fun, Engaging Content – Quality Links from a variety of sources – Natural, editorially given links – Generate traffic to your website – No Risk!
  • 4. Twitter: @ArnieK #PubConMany Types of Content Attract Links
  • 5. Twitter: @ArnieK #PubConThey Don’t All Have to Be Grand Slams Hit a bunch of singles! Here are 6 examples….
  • 6. Twitter: @ArnieK #PubConVideos Attract Links5,473 backlinks from 54 unique domains
  • 7. Twitter: @ArnieK #PubCon Interviews Attract Links133 backlinks from 47 unique domains 35 backlinks from 16 unique domains
  • 8. Twitter: @ArnieK #PubConFree eBooks Attract Links 208 backlinks from 57 unique domains
  • 9. Twitter: @ArnieK #PubConInfographics Attract Links 63 backlinks from 33 unique domains
  • 10. Twitter: @ArnieK #PubConContests Attract Links282 backlinks from 36 unique domains
  • 11. Twitter: @ArnieK #PubConSolid Blog Posts Attract Links 1,173 backlinks from 510 unique domains Grand Slam!
  • 12. Twitter: @ArnieK #PubConStart With Keyword Research• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use when searching• Use tools like: – Google keyword suggest & instant search – Google Adwords keyword tool – Google Insights for Search• Think long-tail and solve problems!
  • 13. Twitter: @ArnieK #PubConThen Online Market Research• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search
  • 14. Twitter: @ArnieK #PubConWhat Works For Your Competitors?
  • 15. Twitter: @ArnieK #PubConList The Possibilities
  • 16. Twitter: @ArnieK #PubConLong Tail is the Key!
  • 17. Twitter: @ArnieK #PubConYour Titles Are Critical
  • 18. Twitter: @ArnieK #PubConYou Must Promote Your Content• Understand who your customer is and where they are online.• Conduct PR and blogger pitches• Develop relationships & build partnerships• Send personal emails to people• Use Twitter, FB and LinkedIn to target people in that market• Spend some $$$ on Ads
  • 19. Twitter: @ArnieK #PubConLink Attraction - Summary• Be patient and keep producing• Don’t count on the viral effect• Think long-tail and solve problems• Promote the good stuff Want these slides? Email: Pubcon@VerticalMeasures.com with “Pubcon Links” in the subject line
  • 20. Thank You!More Traffic. More Leads. More Business. Contact: 888-476-1881 www.verticalmeasures.com Only $14.36 on Amazon!