Links with Maximum Juice and Minimum Risk


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Links with Maximum Juice and Minimum Risk

  1. 1. Links with Maximum Juice and Minimum Risk Presented by: Arnie Kuenn
  2. 2. About Your Presenter• President of Vertical Measures a search, social & content marketing agency• Instructor for the Content Marketing Institute & Online Marketing Institute• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing• Tweeting? - @ArnieK #PubCon
  3. 3. Link Attraction vs. Link Building• Create Interesting, Fun, Engaging Content – Quality Links from a variety of sources – Natural, editorially given links – Generate traffic to your website – No Risk!
  4. 4. Twitter: @ArnieK #PubConMany Types of Content Attract Links
  5. 5. Twitter: @ArnieK #PubConThey Don’t All Have to Be Grand Slams Hit a bunch of singles! Here are 6 examples….
  6. 6. Twitter: @ArnieK #PubConVideos Attract Links5,473 backlinks from 54 unique domains
  7. 7. Twitter: @ArnieK #PubCon Interviews Attract Links133 backlinks from 47 unique domains 35 backlinks from 16 unique domains
  8. 8. Twitter: @ArnieK #PubConFree eBooks Attract Links 208 backlinks from 57 unique domains
  9. 9. Twitter: @ArnieK #PubConInfographics Attract Links 63 backlinks from 33 unique domains
  10. 10. Twitter: @ArnieK #PubConContests Attract Links282 backlinks from 36 unique domains
  11. 11. Twitter: @ArnieK #PubConSolid Blog Posts Attract Links 1,173 backlinks from 510 unique domains Grand Slam!
  12. 12. Twitter: @ArnieK #PubConStart With Keyword Research• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use when searching• Use tools like: – Google keyword suggest & instant search – Google Adwords keyword tool – Google Insights for Search• Think long-tail and solve problems!
  13. 13. Twitter: @ArnieK #PubConThen Online Market Research• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon and Reddit• Check Google’s Discussions in search
  14. 14. Twitter: @ArnieK #PubConWhat Works For Your Competitors?
  15. 15. Twitter: @ArnieK #PubConList The Possibilities
  16. 16. Twitter: @ArnieK #PubConLong Tail is the Key!
  17. 17. Twitter: @ArnieK #PubConYour Titles Are Critical
  18. 18. Twitter: @ArnieK #PubConYou Must Promote Your Content• Understand who your customer is and where they are online.• Conduct PR and blogger pitches• Develop relationships & build partnerships• Send personal emails to people• Use Twitter, FB and LinkedIn to target people in that market• Spend some $$$ on Ads
  19. 19. Twitter: @ArnieK #PubConLink Attraction - Summary• Be patient and keep producing• Don’t count on the viral effect• Think long-tail and solve problems• Promote the good stuff Want these slides? Email: with “Pubcon Links” in the subject line
  20. 20. Thank You!More Traffic. More Leads. More Business. Contact: 888-476-1881 Only $14.36 on Amazon!