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Link building tools for success webinar

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    • 1. Link Building Tools For Success Presented by Kaila Strong and Scott R. Wells Today’s Hashtag = #VMWebinar @cliquekaila @VerticalMeasure @scottrwells
    • 2. Link Building for SEO
      • Off site factors are heavily weighted in search engine algorithms.
      • Link popularity
        • Quality
        • Quantity
        • Authority
        • Relevance
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 3. Where Do You Start?
      • Competitor Analysis
      • Determine who outranks your site
      • Analyze their backlinks
      • Determine their link building strategy (if it exists)
      • Organize
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 4. Competitor Analysis Tools
      • Free
      • SEO Book Backlink Analyzer
      • Yahoo Site Explorer
      • Open Site Explorer
      • Majestic SEO Bulk Link Checker
      • Paid
      • Raven Backlink Explorer
      • Open Site Explorer (Pro)
      • SEO Book (Pro)
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 5. Using the Information You Find
      • Competitors Strategy
        • What type of links?
        • Overall link popularity
      • Develop Your Strategy
        • Find link resources
        • Get creative
        • Stay organized
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 6. Finding Link Resources
      • Free
      • Search Commands
      • “ keyword phrase links”
      • linkdomain:competitorsite.com site:.edu
      • linkdomain:competitorsite.com site:.gov
      • linkdomain:competitorsite.com site:.us
      • “ public library” “useful links” keyword phrase site:.gov
      • keyword phrase resources public library site:.us
      • Google Alerts
      • keyword sponsors or sponsorship
      • keyword "add url" / "add * url"
      • keyword "recommended links/sites"
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 7. Finding Link Resources Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
      • Paid
      • SEOMoz
      • Raven
      • Authority Labs
      • SEOBook
      • Majestic SEO
      • Buzzstream Link Management
    • 8. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
      • Paid
        • Huge array of tools to help you find link building resources like: Linkscape/Open Site Explorer, Juicy Link Finder, Competitive Link Finder, Link Acquisition Assistant, and many more.
        • Tools to help diagnose onsite issues like: Crawl Test, Check Indexed Pages, and Spam Detection.
        • Browser extensions and toolbars
        • Large community of users
        • As low as $79/month
    • 9. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 10. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 11. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 12. Raven
      • Paid
        • Offers an excellent white label reporting functionality
        • Analytics, social media mentions, content marketing, keyword rankings, and link acquisition trackers combined in one platform.
        • Browser extensions and toolbars easy to use
        • Link management made easy
        • As low as $19/month
      Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 13. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 14. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 15. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar Authority Labs
    • 16. Authority Labs Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 17. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
      • Paid
      • Variety of tools such as: HubFinder, LocalRank, Duplicate Content Checker, Website Health Check, Keyword research tools, link analysis tools, toolbars and browser extensions,
      • Lots of training, and videos
      • Huge community
      • Price: $300/month
      SEOBook
    • 18. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
      • Paid
        • Competitor backlink reports very detailed
        • Many options to filter and analyze data
        • Allows you to dig deep
        • As low as $15/mo
      Majestic SEO
    • 19. BuzzStream Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
      • Paid
        • Automated tools in one place
        • Buzzmarker toolbar button
        • Keeps track of contact communications
        • Twitter conversations auto discovered and added
        • As low as $29/mo
    • 20.
      • Firefox
        • Search Status
        • SEO Quake
        • SEOMoz Toolbar (non-Pro version)
        • Link Checker
      Plugins Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 21.
      • Social Media
        • Twitter
        • Facebook
        • LinkedIn
        • Etc…
      • Content Marketing
        • Use content to build links
      Out of the Box Link Building Tools Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 22. Q & A Contact Kaila or Scott @cliquekaila @ScottRWells [email_address] 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar