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Link building tools for success webinar

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  • 1. Link Building Tools For Success Presented by Kaila Strong and Scott R. Wells Today’s Hashtag = #VMWebinar @cliquekaila @VerticalMeasure @scottrwells
  • 2. Link Building for SEO
    • Off site factors are heavily weighted in search engine algorithms.
    • Link popularity
      • Quality
      • Quantity
      • Authority
      • Relevance
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 3. Where Do You Start?
    • Competitor Analysis
    • Determine who outranks your site
    • Analyze their backlinks
    • Determine their link building strategy (if it exists)
    • Organize
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 4. Competitor Analysis Tools
    • Free
    • SEO Book Backlink Analyzer
    • Yahoo Site Explorer
    • Open Site Explorer
    • Majestic SEO Bulk Link Checker
    • Paid
    • Raven Backlink Explorer
    • Open Site Explorer (Pro)
    • SEO Book (Pro)
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 5. Using the Information You Find
    • Competitors Strategy
      • What type of links?
      • Overall link popularity
    • Develop Your Strategy
      • Find link resources
      • Get creative
      • Stay organized
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 6. Finding Link Resources
    • Free
    • Search Commands
    • “ keyword phrase links”
    • linkdomain:competitorsite.com site:.edu
    • linkdomain:competitorsite.com site:.gov
    • linkdomain:competitorsite.com site:.us
    • “ public library” “useful links” keyword phrase site:.gov
    • keyword phrase resources public library site:.us
    • Google Alerts
    • keyword sponsors or sponsorship
    • keyword "add url" / "add * url"
    • keyword "recommended links/sites"
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 7. Finding Link Resources Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • Paid
    • SEOMoz
    • Raven
    • Authority Labs
    • SEOBook
    • Majestic SEO
    • Buzzstream Link Management
  • 8. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • Paid
      • Huge array of tools to help you find link building resources like: Linkscape/Open Site Explorer, Juicy Link Finder, Competitive Link Finder, Link Acquisition Assistant, and many more.
      • Tools to help diagnose onsite issues like: Crawl Test, Check Indexed Pages, and Spam Detection.
      • Browser extensions and toolbars
      • Large community of users
      • As low as $79/month
  • 9. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 10. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 11. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 12. Raven
    • Paid
      • Offers an excellent white label reporting functionality
      • Analytics, social media mentions, content marketing, keyword rankings, and link acquisition trackers combined in one platform.
      • Browser extensions and toolbars easy to use
      • Link management made easy
      • As low as $19/month
    Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 13. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 14. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 15. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar Authority Labs
  • 16. Authority Labs Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 17. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • Paid
    • Variety of tools such as: HubFinder, LocalRank, Duplicate Content Checker, Website Health Check, Keyword research tools, link analysis tools, toolbars and browser extensions,
    • Lots of training, and videos
    • Huge community
    • Price: $300/month
    SEOBook
  • 18. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • Paid
      • Competitor backlink reports very detailed
      • Many options to filter and analyze data
      • Allows you to dig deep
      • As low as $15/mo
    Majestic SEO
  • 19. BuzzStream Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • Paid
      • Automated tools in one place
      • Buzzmarker toolbar button
      • Keeps track of contact communications
      • Twitter conversations auto discovered and added
      • As low as $29/mo
  • 20.
    • Firefox
      • Search Status
      • SEO Quake
      • SEOMoz Toolbar (non-Pro version)
      • Link Checker
    Plugins Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 21.
    • Social Media
      • Twitter
      • Facebook
      • LinkedIn
      • Etc…
    • Content Marketing
      • Use content to build links
    Out of the Box Link Building Tools Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
  • 22. Q & A Contact Kaila or Scott @cliquekaila @ScottRWells [email_address] 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar