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Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
Link building tools for success webinar
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Link building tools for success webinar

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    • 1. Link Building Tools For Success Presented by Kaila Strong and Scott R. Wells Today’s Hashtag = #VMWebinar @cliquekaila @VerticalMeasure @scottrwells
    • 2. Link Building for SEO <ul><li>Off site factors are heavily weighted in search engine algorithms. </li></ul><ul><li>Link popularity </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Quantity </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Relevance </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 3. Where Do You Start? <ul><li>Competitor Analysis </li></ul><ul><li>Determine who outranks your site </li></ul><ul><li>Analyze their backlinks </li></ul><ul><li>Determine their link building strategy (if it exists) </li></ul><ul><li>Organize </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 4. Competitor Analysis Tools <ul><li>Free </li></ul><ul><li>SEO Book Backlink Analyzer </li></ul><ul><li>Yahoo Site Explorer </li></ul><ul><li>Open Site Explorer </li></ul><ul><li>Majestic SEO Bulk Link Checker </li></ul><ul><li>Paid </li></ul><ul><li>Raven Backlink Explorer </li></ul><ul><li>Open Site Explorer (Pro) </li></ul><ul><li>SEO Book (Pro) </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 5. Using the Information You Find <ul><li>Competitors Strategy </li></ul><ul><ul><li>What type of links? </li></ul></ul><ul><ul><li>Overall link popularity </li></ul></ul><ul><li>Develop Your Strategy </li></ul><ul><ul><li>Find link resources </li></ul></ul><ul><ul><li>Get creative </li></ul></ul><ul><ul><li>Stay organized </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 6. Finding Link Resources <ul><li>Free </li></ul><ul><li>Search Commands </li></ul><ul><li>“ keyword phrase links” </li></ul><ul><li>linkdomain:competitorsite.com site:.edu </li></ul><ul><li>linkdomain:competitorsite.com site:.gov </li></ul><ul><li>linkdomain:competitorsite.com site:.us </li></ul><ul><li>“ public library” “useful links” keyword phrase site:.gov </li></ul><ul><li>keyword phrase resources public library site:.us </li></ul><ul><li>Google Alerts </li></ul><ul><li>keyword sponsors or sponsorship </li></ul><ul><li>keyword &quot;add url&quot; / &quot;add * url&quot; </li></ul><ul><li>keyword &quot;recommended links/sites&quot; </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 7. Finding Link Resources Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>SEOMoz </li></ul><ul><li>Raven </li></ul><ul><li>Authority Labs </li></ul><ul><li>SEOBook </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Buzzstream Link Management </li></ul>
    • 8. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Huge array of tools to help you find link building resources like: Linkscape/Open Site Explorer, Juicy Link Finder, Competitive Link Finder, Link Acquisition Assistant, and many more. </li></ul></ul><ul><ul><li>Tools to help diagnose onsite issues like: Crawl Test, Check Indexed Pages, and Spam Detection. </li></ul></ul><ul><ul><li>Browser extensions and toolbars </li></ul></ul><ul><ul><li>Large community of users </li></ul></ul><ul><ul><li>As low as $79/month </li></ul></ul>
    • 9. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 10. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 11. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 12. Raven <ul><li>Paid </li></ul><ul><ul><li>Offers an excellent white label reporting functionality </li></ul></ul><ul><ul><li>Analytics, social media mentions, content marketing, keyword rankings, and link acquisition trackers combined in one platform. </li></ul></ul><ul><ul><li>Browser extensions and toolbars easy to use </li></ul></ul><ul><ul><li>Link management made easy </li></ul></ul><ul><ul><li>As low as $19/month </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 13. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 14. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 15. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar Authority Labs
    • 16. Authority Labs Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 17. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>Variety of tools such as: HubFinder, LocalRank, Duplicate Content Checker, Website Health Check, Keyword research tools, link analysis tools, toolbars and browser extensions, </li></ul><ul><li>Lots of training, and videos </li></ul><ul><li>Huge community </li></ul><ul><li>Price: $300/month </li></ul>SEOBook
    • 18. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Competitor backlink reports very detailed </li></ul></ul><ul><ul><li>Many options to filter and analyze data </li></ul></ul><ul><ul><li>Allows you to dig deep </li></ul></ul><ul><ul><li>As low as $15/mo </li></ul></ul>Majestic SEO
    • 19. BuzzStream Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Automated tools in one place </li></ul></ul><ul><ul><li>Buzzmarker toolbar button </li></ul></ul><ul><ul><li>Keeps track of contact communications </li></ul></ul><ul><ul><li>Twitter conversations auto discovered and added </li></ul></ul><ul><ul><li>As low as $29/mo </li></ul></ul>
    • 20. <ul><li>Firefox </li></ul><ul><ul><li>Search Status </li></ul></ul><ul><ul><li>SEO Quake </li></ul></ul><ul><ul><li>SEOMoz Toolbar (non-Pro version) </li></ul></ul><ul><ul><li>Link Checker </li></ul></ul>Plugins Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 21. <ul><li>Social Media </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Etc… </li></ul></ul><ul><li>Content Marketing </li></ul><ul><ul><li>Use content to build links </li></ul></ul>Out of the Box Link Building Tools Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    • 22. Q & A Contact Kaila or Scott @cliquekaila @ScottRWells [email_address] 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar

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