Your SlideShare is downloading. ×
0
Link Building Tools For Success Presented by Kaila Strong  and Scott R. Wells Today’s Hashtag = #VMWebinar  @cliquekaila @...
Link Building for SEO <ul><li>Off site factors are heavily weighted in search engine algorithms. </li></ul><ul><li>Link po...
Where Do You Start? <ul><li>Competitor Analysis </li></ul><ul><li>Determine who outranks your site </li></ul><ul><li>Analy...
Competitor Analysis Tools <ul><li>Free </li></ul><ul><li>SEO Book Backlink Analyzer </li></ul><ul><li>Yahoo Site Explorer ...
Using the Information You Find <ul><li>Competitors Strategy </li></ul><ul><ul><li>What type of links?  </li></ul></ul><ul>...
Finding Link Resources <ul><li>Free </li></ul><ul><li>Search Commands </li></ul><ul><li>“ keyword phrase  links” </li></ul...
Finding Link Resources Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>SEO...
SEOMoz Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Huge array of t...
SEOMoz Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
SEOMoz Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
SEOMoz Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
Raven <ul><li>Paid </li></ul><ul><ul><li>Offers an excellent white label reporting functionality </li></ul></ul><ul><ul><l...
Raven Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
Raven Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar Authority Labs
Authority Labs Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar
Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>Variety of tools such as: ...
Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Competitor backlink re...
BuzzStream Twitter:  @cliquekaila  @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Automated t...
<ul><li>Firefox </li></ul><ul><ul><li>Search Status </li></ul></ul><ul><ul><li>SEO Quake </li></ul></ul><ul><ul><li>SEOMoz...
<ul><li>Social Media </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn...
Q & A Contact Kaila or Scott @cliquekaila @ScottRWells [email_address]   602-314-3462 (direct) www.VerticalMeasures.com Tw...
Upcoming SlideShare
Loading in...5
×

Link building tools for success webinar

1,044

Published on

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,044
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • .
  • Transcript of "Link building tools for success webinar"

    1. 1. Link Building Tools For Success Presented by Kaila Strong and Scott R. Wells Today’s Hashtag = #VMWebinar @cliquekaila @VerticalMeasure @scottrwells
    2. 2. Link Building for SEO <ul><li>Off site factors are heavily weighted in search engine algorithms. </li></ul><ul><li>Link popularity </li></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Quantity </li></ul></ul><ul><ul><li>Authority </li></ul></ul><ul><ul><li>Relevance </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    3. 3. Where Do You Start? <ul><li>Competitor Analysis </li></ul><ul><li>Determine who outranks your site </li></ul><ul><li>Analyze their backlinks </li></ul><ul><li>Determine their link building strategy (if it exists) </li></ul><ul><li>Organize </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    4. 4. Competitor Analysis Tools <ul><li>Free </li></ul><ul><li>SEO Book Backlink Analyzer </li></ul><ul><li>Yahoo Site Explorer </li></ul><ul><li>Open Site Explorer </li></ul><ul><li>Majestic SEO Bulk Link Checker </li></ul><ul><li>Paid </li></ul><ul><li>Raven Backlink Explorer </li></ul><ul><li>Open Site Explorer (Pro) </li></ul><ul><li>SEO Book (Pro) </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    5. 5. Using the Information You Find <ul><li>Competitors Strategy </li></ul><ul><ul><li>What type of links? </li></ul></ul><ul><ul><li>Overall link popularity </li></ul></ul><ul><li>Develop Your Strategy </li></ul><ul><ul><li>Find link resources </li></ul></ul><ul><ul><li>Get creative </li></ul></ul><ul><ul><li>Stay organized </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    6. 6. Finding Link Resources <ul><li>Free </li></ul><ul><li>Search Commands </li></ul><ul><li>“ keyword phrase links” </li></ul><ul><li>linkdomain:competitorsite.com site:.edu </li></ul><ul><li>linkdomain:competitorsite.com site:.gov </li></ul><ul><li>linkdomain:competitorsite.com site:.us </li></ul><ul><li>“ public library” “useful links” keyword phrase site:.gov </li></ul><ul><li>keyword phrase resources public library site:.us </li></ul><ul><li>Google Alerts </li></ul><ul><li>keyword sponsors or sponsorship </li></ul><ul><li>keyword &quot;add url&quot; / &quot;add * url&quot; </li></ul><ul><li>keyword &quot;recommended links/sites&quot; </li></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    7. 7. Finding Link Resources Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>SEOMoz </li></ul><ul><li>Raven </li></ul><ul><li>Authority Labs </li></ul><ul><li>SEOBook </li></ul><ul><li>Majestic SEO </li></ul><ul><li>Buzzstream Link Management </li></ul>
    8. 8. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Huge array of tools to help you find link building resources like: Linkscape/Open Site Explorer, Juicy Link Finder, Competitive Link Finder, Link Acquisition Assistant, and many more. </li></ul></ul><ul><ul><li>Tools to help diagnose onsite issues like: Crawl Test, Check Indexed Pages, and Spam Detection. </li></ul></ul><ul><ul><li>Browser extensions and toolbars </li></ul></ul><ul><ul><li>Large community of users </li></ul></ul><ul><ul><li>As low as $79/month </li></ul></ul>
    9. 9. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    10. 10. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    11. 11. SEOMoz Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    12. 12. Raven <ul><li>Paid </li></ul><ul><ul><li>Offers an excellent white label reporting functionality </li></ul></ul><ul><ul><li>Analytics, social media mentions, content marketing, keyword rankings, and link acquisition trackers combined in one platform. </li></ul></ul><ul><ul><li>Browser extensions and toolbars easy to use </li></ul></ul><ul><ul><li>Link management made easy </li></ul></ul><ul><ul><li>As low as $19/month </li></ul></ul>Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    13. 13. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    14. 14. Raven Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    15. 15. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar Authority Labs
    16. 16. Authority Labs Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    17. 17. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><li>Variety of tools such as: HubFinder, LocalRank, Duplicate Content Checker, Website Health Check, Keyword research tools, link analysis tools, toolbars and browser extensions, </li></ul><ul><li>Lots of training, and videos </li></ul><ul><li>Huge community </li></ul><ul><li>Price: $300/month </li></ul>SEOBook
    18. 18. Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Competitor backlink reports very detailed </li></ul></ul><ul><ul><li>Many options to filter and analyze data </li></ul></ul><ul><ul><li>Allows you to dig deep </li></ul></ul><ul><ul><li>As low as $15/mo </li></ul></ul>Majestic SEO
    19. 19. BuzzStream Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar <ul><li>Paid </li></ul><ul><ul><li>Automated tools in one place </li></ul></ul><ul><ul><li>Buzzmarker toolbar button </li></ul></ul><ul><ul><li>Keeps track of contact communications </li></ul></ul><ul><ul><li>Twitter conversations auto discovered and added </li></ul></ul><ul><ul><li>As low as $29/mo </li></ul></ul>
    20. 20. <ul><li>Firefox </li></ul><ul><ul><li>Search Status </li></ul></ul><ul><ul><li>SEO Quake </li></ul></ul><ul><ul><li>SEOMoz Toolbar (non-Pro version) </li></ul></ul><ul><ul><li>Link Checker </li></ul></ul>Plugins Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    21. 21. <ul><li>Social Media </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Etc… </li></ul></ul><ul><li>Content Marketing </li></ul><ul><ul><li>Use content to build links </li></ul></ul>Out of the Box Link Building Tools Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    22. 22. Q & A Contact Kaila or Scott @cliquekaila @ScottRWells [email_address] 602-314-3462 (direct) www.VerticalMeasures.com Twitter: @cliquekaila @VerticalMeasure @ScottRWells #VMWebinar
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×