www.VerticalMeasures.com
LINK BUILDING STRATEGIES
THAT MOVE THE NEEDLE
Presenter: Kaila Strong
Senior Director of SEO Serv...
www.VerticalMeasures.com
@cliquekaila
• Sr. Director of SEO Services
• 5 years at Vertical Measures
• Career link builder
...
www.VerticalMeasures.com @cliquekaila
Much of what we’ve
been doing
DOESN’T work
anymore!
www.VerticalMeasures.com
• Guest blogging
• Comment links
• Forums
• Article marketing
• Press releases
• Social media pro...
www.VerticalMeasures.com
Build links you’d want even if Google
didn’t exist! ~ Eric Ward
If you have to argue about whethe...
www.VerticalMeasures.com
Time or money?
Content or leverageable assets?
Great product?
Engagement with customers?
Link bui...
www.VerticalMeasures.com
SLOW DOWN AND
START THINKING
LIKE A MARKETER
@cliquekaila
www.VerticalMeasures.com
Traffic
Conversions
Branding
It’s not just about rankings anymore….
WHAT NEEDLE DO YOU WANT TO MO...
www.VerticalMeasures.com
1.Brand mentions
2.Resource pages
3.Associations
4.Broken links
MOVE THE NEEDLE & DON’T PENALIZE
...
www.VerticalMeasures.com @cliquekaila
BRAND MENTIONS
Tactic
Brand Mention w/o Link
DA 55 PR 6
Live in 3 Days
@AndreWillis
...
www.VerticalMeasures.com @cliquekaila
LISTS & RESOURCE PAGES
Tactic
Resource Pages
Advanced search commands
DA 72 PR 5
htt...
www.VerticalMeasures.com @cliquekaila
ADVANCED SEARCH COMMANDS
• INURL:Links
• SITE:ORG
• ALLINTITLE:Resource
• “Associati...
www.VerticalMeasures.com @cliquekaila
TEST IT OUT YOURSELF!
• Site:gov “general industry phrase here”
• Site:edu “general ...
www.VerticalMeasures.com @cliquekaila
TEST IT OUT YOURSELF!
www.VerticalMeasures.com @cliquekaila
LINKS FOR CONVERSIONS
http://asc41.com/
Associations
This site drives conversions &
...
www.VerticalMeasures.com
Tactic
Links to 404 Pages & Link Checker
27 Broken Links
DA 75 PR 7
Live in 1 Week
@cliquekaila
h...
www.VerticalMeasures.com
Use a link
checker
such as
Check My
Links on a
page to
see if
there are
broken
links.
BROKEN LINK...
www.VerticalMeasures.com @cliquekaila
LINKS FOR TRAFFIC
http://www.usu.edu/
Scholarships
This site drives traffic!
DA 83 P...
www.VerticalMeasures.com
• Measure referral traffic
• Look at conversion data too
• Multiple date ranges
• Review quarterl...
www.VerticalMeasures.com
TOOLS
@cliquekaila
FreshWebExplorer.Moz.com
www.VerticalMeasures.com
TOOLS
@cliquekaila
• Regular ol’ Google search
• Link Clump
• Google Alerts
• Authority Labs
• Ra...
www.VerticalMeasures.com
LINK BUILDING
ISN’T HARDER.
WORK SMARTER.
@cliquekaila
www.VerticalMeasures.com
QUESTIONS?
Contact: 888.476.1881
www.VerticalMeasures.com
www.verticalmeasures.com
NEXT WEBINAR…
5 Crucial Content Steps in the
Buyer’s Journey that Matter
Learn about:
• Optimizin...
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Link Building Strategies that Move the Needle

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In this webinar, Kaila Strong will examine tried and true link building tactics and strategies that produce tangible results. Original page and video here: http://www.verticalmeasures.com/webinars/free-webinar-link-building-strategies-that-move-the-needle/ From higher rankings to increased traffic and conversions, moving the needle IS possible with link building in our post-Penguin world. Learn to take advantage of these strategies for your website or your client’s by registering today.

In this webinar, we’ll go over:

-Tips on how to use your marketing arsenal to earn more links today
-Advanced search tactics to uncover the best link opportunities within your industry niche
-Real world case studies of successful placements that have worked for our clients
-Tools to help you move forward with the tactics you’ve learned

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Link Building Strategies that Move the Needle

  1. 1. www.VerticalMeasures.com LINK BUILDING STRATEGIES THAT MOVE THE NEEDLE Presenter: Kaila Strong Senior Director of SEO Services @cliquekaila
  2. 2. www.VerticalMeasures.com @cliquekaila • Sr. Director of SEO Services • 5 years at Vertical Measures • Career link builder • Avid blogger ABOUT YOUR PRESENTER
  3. 3. www.VerticalMeasures.com @cliquekaila Much of what we’ve been doing DOESN’T work anymore!
  4. 4. www.VerticalMeasures.com • Guest blogging • Comment links • Forums • Article marketing • Press releases • Social media profiles • Automated links • Link wheels • Reciprocal links • Exact match anchor text • Black hat tactics • Paid links • Blogroll links • Paid reviews SCALABILITY > QUALITY @cliquekaila
  5. 5. www.VerticalMeasures.com Build links you’d want even if Google didn’t exist! ~ Eric Ward If you have to argue about whether the link is good or bad – the link is bad! ~ Eric Enge LISTEN TO THE TWO ERICS! @cliquekaila
  6. 6. www.VerticalMeasures.com Time or money? Content or leverageable assets? Great product? Engagement with customers? Link building that moves the needle isn’t right for you. @cliquekaila DON’T HAVE…
  7. 7. www.VerticalMeasures.com SLOW DOWN AND START THINKING LIKE A MARKETER @cliquekaila
  8. 8. www.VerticalMeasures.com Traffic Conversions Branding It’s not just about rankings anymore…. WHAT NEEDLE DO YOU WANT TO MOVE? @cliquekaila
  9. 9. www.VerticalMeasures.com 1.Brand mentions 2.Resource pages 3.Associations 4.Broken links MOVE THE NEEDLE & DON’T PENALIZE @cliquekaila
  10. 10. www.VerticalMeasures.com @cliquekaila BRAND MENTIONS Tactic Brand Mention w/o Link DA 55 PR 6 Live in 3 Days @AndreWillis http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/ Marketing Arsenal: Traditional PR http://bit.ly/BrandMentions
  11. 11. www.VerticalMeasures.com @cliquekaila LISTS & RESOURCE PAGES Tactic Resource Pages Advanced search commands DA 72 PR 5 http://www.eval.org/p/cm/ld/fid=43 Blair Crawford
  12. 12. www.VerticalMeasures.com @cliquekaila ADVANCED SEARCH COMMANDS • INURL:Links • SITE:ORG • ALLINTITLE:Resource • “Association” • Society OR Association • -wikipedia.org Did you know social sites like Twitter allow advanced search commands? Marketing Arsenal: Social Media
  13. 13. www.VerticalMeasures.com @cliquekaila TEST IT OUT YOURSELF! • Site:gov “general industry phrase here” • Site:edu “general industry phrase here” • Site:org “general industry phrase here” Find out why authoritative sites link out to sites like yours.
  14. 14. www.VerticalMeasures.com @cliquekaila TEST IT OUT YOURSELF!
  15. 15. www.VerticalMeasures.com @cliquekaila LINKS FOR CONVERSIONS http://asc41.com/ Associations This site drives conversions & rankings! DA 59 PR 7 Zack Jones Marketing Arsenal: Direct Marketing Criminal Justice keywords
  16. 16. www.VerticalMeasures.com Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week @cliquekaila http://people.uncw.edu/albertm BROKEN LINKS
  17. 17. www.VerticalMeasures.com Use a link checker such as Check My Links on a page to see if there are broken links. BROKEN LINK CHECKER @cliquekaila
  18. 18. www.VerticalMeasures.com @cliquekaila LINKS FOR TRAFFIC http://www.usu.edu/ Scholarships This site drives traffic! DA 83 PR 5 Andy Franco
  19. 19. www.VerticalMeasures.com • Measure referral traffic • Look at conversion data too • Multiple date ranges • Review quarterly • Look for patterns MEASURE, MEASURE, MEASURE! @cliquekaila
  20. 20. www.VerticalMeasures.com TOOLS @cliquekaila FreshWebExplorer.Moz.com
  21. 21. www.VerticalMeasures.com TOOLS @cliquekaila • Regular ol’ Google search • Link Clump • Google Alerts • Authority Labs • Raven Tools • HARO • Link Prospector (Citation Labs) • Netpeak Checker
  22. 22. www.VerticalMeasures.com LINK BUILDING ISN’T HARDER. WORK SMARTER. @cliquekaila
  23. 23. www.VerticalMeasures.com QUESTIONS? Contact: 888.476.1881 www.VerticalMeasures.com
  24. 24. www.verticalmeasures.com NEXT WEBINAR… 5 Crucial Content Steps in the Buyer’s Journey that Matter Learn about: • Optimizing content for prospects at different stages of the sales funnel • Identifying and filling content gaps • Leveraging the potential of satisfied, repeat customers to earn links • Real world case studies • Tools and resources Register: www.verticalmeasures.com/webinars 8May 11am PDT 2pm EDT Paul Gustafson President, TDA Group
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