Link Building Strategies that Move the Needle

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Link Building Strategies that Move the Needle

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In this webinar, Kaila Strong will examine tried and true link building tactics and strategies that produce tangible results. Original page and video here:......

In this webinar, Kaila Strong will examine tried and true link building tactics and strategies that produce tangible results. Original page and video here: http://www.verticalmeasures.com/webinars/free-webinar-link-building-strategies-that-move-the-needle/ From higher rankings to increased traffic and conversions, moving the needle IS possible with link building in our post-Penguin world. Learn to take advantage of these strategies for your website or your client’s by registering today.

In this webinar, we’ll go over:

-Tips on how to use your marketing arsenal to earn more links today
-Advanced search tactics to uncover the best link opportunities within your industry niche
-Real world case studies of successful placements that have worked for our clients
-Tools to help you move forward with the tactics you’ve learned

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  • 1. www.VerticalMeasures.com LINK BUILDING STRATEGIES THAT MOVE THE NEEDLE Presenter: Kaila Strong Senior Director of SEO Services @cliquekaila
  • 2. www.VerticalMeasures.com @cliquekaila • Sr. Director of SEO Services • 5 years at Vertical Measures • Career link builder • Avid blogger ABOUT YOUR PRESENTER
  • 3. www.VerticalMeasures.com @cliquekaila Much of what we’ve been doing DOESN’T work anymore!
  • 4. www.VerticalMeasures.com • Guest blogging • Comment links • Forums • Article marketing • Press releases • Social media profiles • Automated links • Link wheels • Reciprocal links • Exact match anchor text • Black hat tactics • Paid links • Blogroll links • Paid reviews SCALABILITY > QUALITY @cliquekaila
  • 5. www.VerticalMeasures.com Build links you’d want even if Google didn’t exist! ~ Eric Ward If you have to argue about whether the link is good or bad – the link is bad! ~ Eric Enge LISTEN TO THE TWO ERICS! @cliquekaila
  • 6. www.VerticalMeasures.com Time or money? Content or leverageable assets? Great product? Engagement with customers? Link building that moves the needle isn’t right for you. @cliquekaila DON’T HAVE…
  • 7. www.VerticalMeasures.com SLOW DOWN AND START THINKING LIKE A MARKETER @cliquekaila
  • 8. www.VerticalMeasures.com Traffic Conversions Branding It’s not just about rankings anymore…. WHAT NEEDLE DO YOU WANT TO MOVE? @cliquekaila
  • 9. www.VerticalMeasures.com 1.Brand mentions 2.Resource pages 3.Associations 4.Broken links MOVE THE NEEDLE & DON’T PENALIZE @cliquekaila
  • 10. www.VerticalMeasures.com @cliquekaila BRAND MENTIONS Tactic Brand Mention w/o Link DA 55 PR 6 Live in 3 Days @AndreWillis http://www.sabre.com/newsroom/sabre-social-media-team-meets-siri-and-steve-wozniak-at-the-2nd-annual-dallas-digital-summit/ Marketing Arsenal: Traditional PR http://bit.ly/BrandMentions
  • 11. www.VerticalMeasures.com @cliquekaila LISTS & RESOURCE PAGES Tactic Resource Pages Advanced search commands DA 72 PR 5 http://www.eval.org/p/cm/ld/fid=43 Blair Crawford
  • 12. www.VerticalMeasures.com @cliquekaila ADVANCED SEARCH COMMANDS • INURL:Links • SITE:ORG • ALLINTITLE:Resource • “Association” • Society OR Association • -wikipedia.org Did you know social sites like Twitter allow advanced search commands? Marketing Arsenal: Social Media
  • 13. www.VerticalMeasures.com @cliquekaila TEST IT OUT YOURSELF! • Site:gov “general industry phrase here” • Site:edu “general industry phrase here” • Site:org “general industry phrase here” Find out why authoritative sites link out to sites like yours.
  • 14. www.VerticalMeasures.com @cliquekaila TEST IT OUT YOURSELF!
  • 15. www.VerticalMeasures.com @cliquekaila LINKS FOR CONVERSIONS http://asc41.com/ Associations This site drives conversions & rankings! DA 59 PR 7 Zack Jones Marketing Arsenal: Direct Marketing Criminal Justice keywords
  • 16. www.VerticalMeasures.com Tactic Links to 404 Pages & Link Checker 27 Broken Links DA 75 PR 7 Live in 1 Week @cliquekaila http://people.uncw.edu/albertm BROKEN LINKS
  • 17. www.VerticalMeasures.com Use a link checker such as Check My Links on a page to see if there are broken links. BROKEN LINK CHECKER @cliquekaila
  • 18. www.VerticalMeasures.com @cliquekaila LINKS FOR TRAFFIC http://www.usu.edu/ Scholarships This site drives traffic! DA 83 PR 5 Andy Franco
  • 19. www.VerticalMeasures.com • Measure referral traffic • Look at conversion data too • Multiple date ranges • Review quarterly • Look for patterns MEASURE, MEASURE, MEASURE! @cliquekaila
  • 20. www.VerticalMeasures.com TOOLS @cliquekaila FreshWebExplorer.Moz.com
  • 21. www.VerticalMeasures.com TOOLS @cliquekaila • Regular ol’ Google search • Link Clump • Google Alerts • Authority Labs • Raven Tools • HARO • Link Prospector (Citation Labs) • Netpeak Checker
  • 22. www.VerticalMeasures.com LINK BUILDING ISN’T HARDER. WORK SMARTER. @cliquekaila
  • 23. www.VerticalMeasures.com QUESTIONS? Contact: 888.476.1881 www.VerticalMeasures.com
  • 24. www.verticalmeasures.com NEXT WEBINAR… 5 Crucial Content Steps in the Buyer’s Journey that Matter Learn about: • Optimizing content for prospects at different stages of the sales funnel • Identifying and filling content gaps • Leveraging the potential of satisfied, repeat customers to earn links • Real world case studies • Tools and resources Register: www.verticalmeasures.com/webinars 8May 11am PDT 2pm EDT Paul Gustafson President, TDA Group