Link Building

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Link Building

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Looking to get more traffic to your website? Link building has become the one and only tool to really get better search engine ranking results. Check out this presentation for more info!

Looking to get more traffic to your website? Link building has become the one and only tool to really get better search engine ranking results. Check out this presentation for more info!

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  • 1. Link Building And How To Get Them…
  • 2. What Is A Link?
    • “ A link is a word, phrase, or image that you can click on to jump to a new document or a new section within the current document.”
    • - TechTerms.com
  • 3. A Link on a Web Page
  • 4. Why Do You Want One Way Links? “ Correspond with webmasters and other content providers and build rich linkages between related pages.” - Quote from Yahoo's website
  • 5. “ Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."” - Quote from Google’s website
  • 6. The 5 Most Important Factors For Inbound Links Rank Factor Leading To High Search Ranking #5 Number of links (quantity) #4 Title keywords on the inbound link page #3 Anchor keywords on the inbound link page #2 Relevance of the content on the inbound link page #1 Quality of the inbound link
  • 7. The Value of Links to Search Engines
    • Links are more likely to boost your rankings if they are:
    • One way (not reciprocal)
    • From a relevant source (website/blog with similar subject matter)
    • From a quality source (website/blog that is optimized, offers quality content, and has inbound links)
  • 8. How To Build Links to Your Site
    • The experts agree:
      • Write and distribute unique articles on the web
      • Write and publish press releases on the web
      • Write and update a properly optimized blog
      • Use viral marketing, video blogging, social bookmarking, tagging, and other new media concepts
      • Develop a consistent link building campaign
  • 9. Get A Variety of Links To Your Site! Articles Social Sites Press Releases Blog Comments Videos Directories Blog Posts Podcasts Social Bookmarking Related Websites
  • 10. Advanced Search Tactics
    • “ submit keyword phrase news” (for press releases)
    • “ useful keyword phrase links”
    • “ keyword phrase links”
    • “ keyword phrase ” sponsor charity (use local ideas too)
    • “ useful keyword phrase sites” library site:.edu
    • “ helpful keyword phrase sites” library site:.edu
    • “ favorite keyword phrase sites” library site:.edu
    • keyword phrase resources public library site:.us
  • 11. Some Excellent Link Building Resources
    • http://www.LinkBuildingBestPractices.com
    • http://www.Justilien.com
    • http://www.Wiep.net
    • http://www.LinkingMatters.com
    • http://www.10e20.com/blog
  • 12. The end!
    • Thanks for watching this presentation.
    Expert Link Building Services: http://www.VerticalMeasures.com