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Link Building and SEO Skills for 2010

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This presentation explains link building and SEO currently and what tools to utilize in order to optimize search.

This presentation explains link building and SEO currently and what tools to utilize in order to optimize search.

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  • 1. SEO and Link-Building Techniques for 2010
    Thursday, January 14–2010
    1 PM EDT
    Speaker: Rand Fishkin, CEO, SEOmoz.org
  • 2. Viewing Tips
    • Turn Off Pop-Up Blockers
    • 3. Technical difficulties?
    • 4. Click on “Help?” link
    • 5. Use Q+A box
    • 6. Submitting questions to speaker
    • 7. Q+A session at end of webcast
    • 8. Use “Ask a Question” box to submit questions
    • 9. Send questions at any time
  • 10. Rand Fishkin, CEO, SEOmoz.org
    • Rand Fishkin is the CEO & Co-Founder of SEOmoz,
    • 11. a leader in the field of search engine optimization tools, resources & community.
    • 12. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.
    • 13. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
  • SEO and Link-Building Techniques for 2010
    Thursday, January 14–2010
    1 PM EDT
    Speaker: Rand Fishkin, CEO, SEOmoz.org
  • 14. Content in this Webinar
    • Long-Term vs. Short-Term Links
    • 15. Strategies for Link Building w/ Viral-Targeted Content
    • 16. Incenting Your Audience to Create Links for You
    • 17. Scalable Partnerships & Licensing
    • 18. Manual Link Acquisition Opportunities
  • Long-Term vs. Short-Term Links
  • 19. Short-Term Link Value
    • Real-time links (Twitter & Facebook)
    • 20. Social news links (Digg, Reddit, Delicious)
    • 21. Manipulative tactics engines may devalue
    • 22. New/emerging sites that may falter/disappear
  • Long-Term Link Value
    • Links on trustworthy web pages that stick around
    • 23. Blogs, forums, news & content sites
    • 24. Established partners, customers, personal sites
    • 25. Content licensers & re-publishers
  • Polling Question 1
    All websites benefit from link building; what I need to learn next is:
     
    how to get more links myself
    how to get better links myself
    how to hire a good link building company
    how to generate viral marketing for generating inbound links
    how to out-link bigger budget competitors
  • 26. Link Building w/ Viral Targeted Content
  • 27. Linkbait & Viral Campaigns
  • 28. Why do People Link to Content?
  • 29. It Evokes a “Need to Share” Emotion
    Pride
    Anger
    Excitement
    Surprise
    Envy
    Citation
    Thoughtful
    Confusion
  • 30. Link-Targeted Content Process
  • 31. Make it Easy to Share
  • 32. Make it Easy to Share
  • 33. Examples of Successful Viral Content
    http://www.boston.com/bostonglobe/ideas/CIA_illusion/
  • 34. Examples of Successful Viral Content
    http://learn.genetics.utah.edu/content/begin/cells/scale/
  • 35. Examples of Successful Viral Content
    http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/
  • 36. Polling Question 2
    How do you manage your site’s SEO?
     
    In-house SEO team
    In-house SEO person
    Use an SEO company
    I work for an SEO company
  • 37. Incenting Your Audience to
    Create Links for You
  • 38. Links via Embedded Content
  • 39. Give Your Users Ownership
  • 40. Give Them an Ego Boost
  • 41. Give Them Badges!
  • 42. Scalable Partnerships & Licensing
  • 43. Content, Technology & API Licensing
  • 44. Partnerships, Exchanges & Trades
  • 45. Examples
  • 46. Manual Link Acquisition Opportunities
  • 47. Manual Link Submissions/Requests
  • 48. Choose Sites that are High Value
  • 49. Make the Links Natural
    Contributed design!
  • 50.
  • 51. Questions?
    http://www.verticalmeasures.com/
    http://searchmarketingnow.com
    webcasts@searchmarketingnow.com
    http://twitter.com/SMNWebcasts
    Next SMN webcast –
    January 19th, PPC Testing & Optimization 2010: Best Practices