Your SlideShare is downloading. ×
0
SEO and Link-Building Techniques for 2010<br />Thursday, January 14–2010 <br />1 PM EDT<br />Speaker: Rand Fishkin, CEO, S...
Viewing Tips<br /><ul><li>Turn Off Pop-Up Blockers
Technical difficulties?
Click on “Help?” link
Use Q+A box
Submitting questions to speaker
Q+A session at end of webcast
Use “Ask a Question” box to submit questions
Send questions at any time</li></li></ul><li>
Rand Fishkin, CEO, SEOmoz.org<br /><ul><li>Rand Fishkin is the CEO & Co-Founder of SEOmoz,
a leader in the field of search engine optimization tools, resources & community.
In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under ...
He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his min...
Content in this Webinar<br /><ul><li> Long-Term vs. Short-Term Links
 Strategies for Link Building w/ Viral-Targeted Content
Incenting Your Audience to Create Links for You
 Scalable Partnerships & Licensing
 Manual Link Acquisition Opportunities</li></li></ul><li>Long-Term vs. Short-Term Links<br />
Short-Term Link Value<br /><ul><li> Real-time links (Twitter & Facebook)
 Social news links (Digg, Reddit, Delicious)
 Manipulative tactics engines may devalue
 New/emerging sites that may falter/disappear</li></li></ul><li>Long-Term Link Value<br /><ul><li> Links on trustworthy we...
Blogs, forums, news & content sites
 Established partners, customers, personal sites
 Content licensers & re-publishers</li></li></ul><li>Polling Question 1<br />All websites benefit from link building; what...
Link Building w/ Viral Targeted Content<br />
Linkbait & Viral Campaigns<br />
Why do People Link to Content?<br />
It Evokes a “Need to Share” Emotion<br />Pride<br />Anger<br />Excitement<br />Surprise<br />Envy<br />Citation<br />Thoug...
Link-Targeted Content Process<br />
Make it Easy to Share<br />
Make it Easy to Share<br />
Examples of Successful Viral Content<br />http://www.boston.com/bostonglobe/ideas/CIA_illusion/<br />
Examples of Successful Viral Content<br />http://learn.genetics.utah.edu/content/begin/cells/scale/<br />
Examples of Successful Viral Content<br />http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-t...
Polling Question 2<br />How do you manage your site’s SEO?<br /> <br />In-house SEO team <br />In-house SEO person <br />U...
Upcoming SlideShare
Loading in...5
×

Link Building and SEO Skills for 2010

1,395

Published on

This presentation explains link building and SEO currently and what tools to utilize in order to optimize search.

Published in: Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,395
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
41
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Link Building and SEO Skills for 2010"

  1. 1. SEO and Link-Building Techniques for 2010<br />Thursday, January 14–2010 <br />1 PM EDT<br />Speaker: Rand Fishkin, CEO, SEOmoz.org<br />
  2. 2. Viewing Tips<br /><ul><li>Turn Off Pop-Up Blockers
  3. 3. Technical difficulties?
  4. 4. Click on “Help?” link
  5. 5. Use Q+A box
  6. 6. Submitting questions to speaker
  7. 7. Q+A session at end of webcast
  8. 8. Use “Ask a Question” box to submit questions
  9. 9. Send questions at any time</li></li></ul><li>
  10. 10. Rand Fishkin, CEO, SEOmoz.org<br /><ul><li>Rand Fishkin is the CEO & Co-Founder of SEOmoz,
  11. 11. a leader in the field of search engine optimization tools, resources & community.
  12. 12. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world.
  13. 13. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his miniscule spare time, Rand enjoys the company of his amazing wife, Geraldine.</li></li></ul><li>SEO and Link-Building Techniques for 2010<br />Thursday, January 14–2010 <br />1 PM EDT<br />Speaker: Rand Fishkin, CEO, SEOmoz.org<br />
  14. 14. Content in this Webinar<br /><ul><li> Long-Term vs. Short-Term Links
  15. 15. Strategies for Link Building w/ Viral-Targeted Content
  16. 16. Incenting Your Audience to Create Links for You
  17. 17. Scalable Partnerships & Licensing
  18. 18. Manual Link Acquisition Opportunities</li></li></ul><li>Long-Term vs. Short-Term Links<br />
  19. 19. Short-Term Link Value<br /><ul><li> Real-time links (Twitter & Facebook)
  20. 20. Social news links (Digg, Reddit, Delicious)
  21. 21. Manipulative tactics engines may devalue
  22. 22. New/emerging sites that may falter/disappear</li></li></ul><li>Long-Term Link Value<br /><ul><li> Links on trustworthy web pages that stick around
  23. 23. Blogs, forums, news & content sites
  24. 24. Established partners, customers, personal sites
  25. 25. Content licensers & re-publishers</li></li></ul><li>Polling Question 1<br />All websites benefit from link building; what I need to learn next is:<br /> <br />how to get more links myself <br />how to get better links myself <br />how to hire a good link building company <br />how to generate viral marketing for generating inbound links <br />how to out-link bigger budget competitors <br />
  26. 26. Link Building w/ Viral Targeted Content<br />
  27. 27. Linkbait & Viral Campaigns<br />
  28. 28. Why do People Link to Content?<br />
  29. 29. It Evokes a “Need to Share” Emotion<br />Pride<br />Anger<br />Excitement<br />Surprise<br />Envy<br />Citation<br />Thoughtful<br />Confusion<br />
  30. 30. Link-Targeted Content Process<br />
  31. 31. Make it Easy to Share<br />
  32. 32. Make it Easy to Share<br />
  33. 33. Examples of Successful Viral Content<br />http://www.boston.com/bostonglobe/ideas/CIA_illusion/<br />
  34. 34. Examples of Successful Viral Content<br />http://learn.genetics.utah.edu/content/begin/cells/scale/<br />
  35. 35. Examples of Successful Viral Content<br />http://blog.okcupid.com/index.php/2009/09/14/online-dating-advice-exactly-what-to-say-in-a-first-message/<br />
  36. 36. Polling Question 2<br />How do you manage your site’s SEO?<br /> <br />In-house SEO team <br />In-house SEO person <br />Use an SEO company <br />I work for an SEO company <br />
  37. 37. Incenting Your Audience to<br />Create Links for You<br />
  38. 38. Links via Embedded Content<br />
  39. 39. Give Your Users Ownership<br />
  40. 40. Give Them an Ego Boost<br />
  41. 41. Give Them Badges!<br />
  42. 42. Scalable Partnerships & Licensing<br />
  43. 43. Content, Technology & API Licensing<br />
  44. 44. Partnerships, Exchanges & Trades<br />
  45. 45. Examples<br />
  46. 46. Manual Link Acquisition Opportunities<br />
  47. 47. Manual Link Submissions/Requests<br />
  48. 48. Choose Sites that are High Value<br />
  49. 49. Make the Links Natural<br />Contributed design!<br />
  50. 50.
  51. 51. Questions?<br /> http://www.verticalmeasures.com/<br />http://searchmarketingnow.com <br />webcasts@searchmarketingnow.com<br />http://twitter.com/SMNWebcasts<br />Next SMN webcast –<br />January 19th, PPC Testing & Optimization 2010: Best Practices<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×